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Books like Shortcut

Smart Thinking
by Art Markman • 2012
Your brain stops at three takeaways. The habit system that fills the rest with useful knowledge.
3.69
1k+
🧩 Habit Formation🧠 Cognitive Psychology🏗️ Mental Models
Smart Thinking Summary
Smart Thinking 96%
Your brain stops at three takeaways. The habit system that fills the rest with useful knowledge.
by Art Markman 2012
3.69
1k+ ratings
🧩 Habit Formation🧠 Cognitive Psychology🏗️ Mental Models
Framers
by Kenneth Cukier • 2021
AI can't ask 'what if.' That single gap explains why humans remain irreplaceable.
3.53
568
🧠 Mental Models🔬 Decision Science🤖 Human Vs Machine
Framers Summary
Framers 95%
AI can't ask 'what if.' That single gap explains why humans remain irreplaceable.
by Kenneth Cukier 2021
3.53
568 ratings
🧠 Mental Models🔬 Decision Science🤖 Human Vs Machine
What's Your Problem?
by Thomas Wedell-Wedellsborg • 2020
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
4.23
669
🖼️ Problem Framing🎨 Design Thinking🧠 Cognitive Biases
What's Your Problem? Summary
What's Your Problem? 95%
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
by Thomas Wedell-Wedellsborg 2020
4.23
669 ratings
🖼️ Problem Framing🎨 Design Thinking🧠 Cognitive Biases
Thinking and Deciding
by Jonathan Baron • 2007
A psychologist's guide to mental shortcuts that fail, and the rules that repair them.
4.06
320
🧠 Cognitive Biases🧱 Mental Models📊 Decision Frameworks
Thinking and Deciding Summary
Thinking and Deciding 95%
A psychologist's guide to mental shortcuts that fail, and the rules that repair them.
by Jonathan Baron 2007
4.06
320 ratings
🧠 Cognitive Biases🧱 Mental Models📊 Decision Frameworks
Making Numbers Count
by Chip Heath • 2022
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
3.87
3k+
📊 Business Communication📈 Data Storytelling🔬 Science Communication
Making Numbers Count Summary
Making Numbers Count 95%
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
by Chip Heath 2022
3.87
3k+ ratings
📊 Business Communication📈 Data Storytelling🔬 Science Communication
The Art of Thinking In Systems
by Steven Schuster • 2018
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
3.16
641
🧩 Systems Thinking🧠 Mental Models🤔 Critical Thinking
The Art of Thinking In Systems Summary
The Art of Thinking In Systems 95%
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
by Steven Schuster 2018
3.16
641 ratings
🧩 Systems Thinking🧠 Mental Models🤔 Critical Thinking
The Great Mental Models
by Shane Parrish • 2018
Nine thinking tools from philosophy, physics, and biology that upgrade every decision you make.
4.07
11k+
🧠 Mental Models🔧 Decision Frameworks🔄 Systems Thinking
The Great Mental Models Summary
The Great Mental Models 95%
Nine thinking tools from philosophy, physics, and biology that upgrade every decision you make.
by Shane Parrish 2018
4.07
11k+ ratings
🧠 Mental Models🔧 Decision Frameworks🔄 Systems Thinking
Subtract
by Leidy Klotz • 2021
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
3.40
2k+
🧠 Behavioral Economics🔍 Cognitive Biases🔗 Systems Thinking
Subtract Summary
Subtract 95%
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
by Leidy Klotz 2021
3.40
2k+ ratings
🧠 Behavioral Economics🔍 Cognitive Biases🔗 Systems Thinking
Think Like a Rocket Scientist
by Ozan Varol • 2020
Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.
4.17
5k+
🚀 Innovation Strategy🧠 Mental Models🧩 Cognitive Biases
Think Like a Rocket Scientist Summary
Think Like a Rocket Scientist 95%
Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.
by Ozan Varol 2020
4.17
5k+ ratings
🚀 Innovation Strategy🧠 Mental Models🧩 Cognitive Biases
A Few Lessons from Sherlock Holmes
by Peter Bevelin • 2013
The observation and reasoning tools Holmes used to solve impossible crimes, for everyday thinking.
3.63
541
🧠 Critical Thinking🎭 Cognitive Biases🧱 Mental Models
A Few Lessons from Sherlock Holmes Summary
A Few Lessons from Sherlock Holmes 95%
The observation and reasoning tools Holmes used to solve impossible crimes, for everyday thinking.
by Peter Bevelin 2013
3.63
541 ratings
🧠 Critical Thinking🎭 Cognitive Biases🧱 Mental Models
Practical Intelligence
by Karl Albrecht • 2007
Most good ideas die unrecorded. The trainable mental skills that IQ tests never measured.
3.73
149
🧠 Mental Models🔬 Applied Psychology🔄 Cognitive Flexibility
Practical Intelligence Summary
Practical Intelligence 95%
Most good ideas die unrecorded. The trainable mental skills that IQ tests never measured.
by Karl Albrecht 2007
3.73
149 ratings
🧠 Mental Models🔬 Applied Psychology🔄 Cognitive Flexibility
Elements of Critical Thinking
by Albert Rutherford • 2018
Your mind skips evidence, invents stories, and trusts charming liars. A guide for rigorous thinking.
3.99
109
🧠 Cognitive Biases🤔 Critical Reasoning🚫 Fallacy Detection
Elements of Critical Thinking Summary
Elements of Critical Thinking 95%
Your mind skips evidence, invents stories, and trusts charming liars. A guide for rigorous thinking.
by Albert Rutherford 2018
3.99
109 ratings
🧠 Cognitive Biases🤔 Critical Reasoning🚫 Fallacy Detection
Nonsense
by Jamie Holmes • 2015
Certainty is a trap. What not knowing does for creativity, smarter choices, and avoiding disaster.
3.61
1k+
🧠 Cognitive Biases📊 Behavioral Economics💡 Creative Problem Solving
Nonsense Summary
Nonsense 95%
Certainty is a trap. What not knowing does for creativity, smarter choices, and avoiding disaster.
by Jamie Holmes 2015
3.61
1k+ ratings
🧠 Cognitive Biases📊 Behavioral Economics💡 Creative Problem Solving
Conflicts
by Edward de Bono • 1985
Most conflict resolution just refines the argument. What if disputes were design problems instead?
3.52
64
🕊️ Conflict Resolution🎨 Design Thinking🗺️ Mental Models
Conflicts Summary
Conflicts 95%
Most conflict resolution just refines the argument. What if disputes were design problems instead?
by Edward de Bono 1985
3.52
64 ratings
🕊️ Conflict Resolution🎨 Design Thinking🗺️ Mental Models
Mindware
by Richard E. Nisbett • 2015
You don't perceive reality. You construct it, using mental shortcuts you never knew you had.
3.75
2k+
🧠 Cognitive Biases🧩 Mental Models💰 Behavioral Economics
Mindware Summary
Mindware 95%
You don't perceive reality. You construct it, using mental shortcuts you never knew you had.
by Richard E. Nisbett 2015
3.75
2k+ ratings
🧠 Cognitive Biases🧩 Mental Models💰 Behavioral Economics
Liminal Thinking
by Dave Gray • 2016
Your beliefs resist new evidence because they are identity, not logic. Tools to change them anyway.
3.93
3k+
🧠 Mental Models🧱 Belief Systems🏢 Organizational Change
Liminal Thinking Summary
Liminal Thinking 95%
Your beliefs resist new evidence because they are identity, not logic. Tools to change them anyway.
by Dave Gray 2016
3.93
3k+ ratings
🧠 Mental Models🧱 Belief Systems🏢 Organizational Change
Critical Thinking In A Nutshell
by Thinknetic • 2021
Two classic frameworks turn fuzzy reasoning into a trainable skill; daily exercises lock it in.
3.64
148
🧠 Critical Thinking⚖️ Cognitive Biases🧱 Mental Models
Critical Thinking In A Nutshell Summary
Critical Thinking In A Nutshell 95%
Two classic frameworks turn fuzzy reasoning into a trainable skill; daily exercises lock it in.
by Thinknetic 2021
3.64
148 ratings
🧠 Critical Thinking⚖️ Cognitive Biases🧱 Mental Models
The Opposable Mind
by Roger L. Martin • 2007
The best leaders refuse to choose between opposites. They build a third answer that beats both.
3.76
1k+
🤹 Paradox Management🌀 Systems Thinking🧭 Strategic Thinking
The Opposable Mind Summary
The Opposable Mind 95%
The best leaders refuse to choose between opposites. They build a third answer that beats both.
by Roger L. Martin 2007
3.76
1k+ ratings
🤹 Paradox Management🌀 Systems Thinking🧭 Strategic Thinking
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion
How Highly Effective People Speak Summary
How Highly Effective People Speak 95%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion
The Great Mental Models, Volume 4
by Shane Parrish • 2024
Economics shows you the trade-off. Art shows you the story. Together they retrain what you notice.
3.92
298
🧠 Mental Models💰 Everyday Economics🔄 Systems Thinking
The Great Mental Models, Volume 4 Summary
The Great Mental Models, Volume 4 95%
Economics shows you the trade-off. Art shows you the story. Together they retrain what you notice.
by Shane Parrish 2024
3.92
298 ratings
🧠 Mental Models💰 Everyday Economics🔄 Systems Thinking
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing
Win Bigly Summary
Win Bigly 95%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing
Think in Systems
by Zoe McKey • 2018
Stop fighting symptoms. Find the hidden loops and the one change that rewires the entire problem.
3.49
253
🧩 Systems Thinking📈 Strategic Planning🧠 Mental Models
Think in Systems Summary
Think in Systems 95%
Stop fighting symptoms. Find the hidden loops and the one change that rewires the entire problem.
by Zoe McKey 2018
3.49
253 ratings
🧩 Systems Thinking📈 Strategic Planning🧠 Mental Models
100 mental models
by Wisdom Theory
Why a hundred borrowed concepts from physics, economics, and psychology beat expertise alone.
4.00
105
🧠 Mental Models🧩 Cognitive Biases🧭 Decision Frameworks
100 mental models Summary
100 mental models 94%
Why a hundred borrowed concepts from physics, economics, and psychology beat expertise alone.
by Wisdom Theory
4.00
105 ratings
🧠 Mental Models🧩 Cognitive Biases🧭 Decision Frameworks
Paradigms
by Joel A. Barker • 1993
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
4.04
171
🏢 Organizational Change💡 Innovation Management🧠 Mental Models
Paradigms Summary
Paradigms 94%
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
by Joel A. Barker 1993
4.04
171 ratings
🏢 Organizational Change💡 Innovation Management🧠 Mental Models
Iconoclast
by Gregory Berns • 2008
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
3.71
903
🧠 Creative Cognition🪤 Cognitive Biases😨 Fear Management
Iconoclast Summary
Iconoclast 94%
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
by Gregory Berns 2008
3.71
903 ratings
🧠 Creative Cognition🪤 Cognitive Biases😨 Fear Management
Think Like Sherlock
by Peter Hollins • 2018
Sleepiness, constraints, and shifting perspective: the unconventional route to sharper thinking.
3.70
178
🧩 Creative Problem-Solving🔀 Lateral Thinking🧠 Critical Thinking
Think Like Sherlock Summary
Think Like Sherlock 94%
Sleepiness, constraints, and shifting perspective: the unconventional route to sharper thinking.
by Peter Hollins 2018
3.70
178 ratings
🧩 Creative Problem-Solving🔀 Lateral Thinking🧠 Critical Thinking
How to Actually Change Your Mind
by Eliezer Yudkowsky • 2018
Humble confession changes nothing. The specific moves that actually correct your thinking.
4.28
294
🧠 Cognitive Biases🎯 Rationality Training🙇 Epistemic Humility
How to Actually Change Your Mind Summary
How to Actually Change Your Mind 94%
Humble confession changes nothing. The specific moves that actually correct your thinking.
by Eliezer Yudkowsky 2018
4.28
294 ratings
🧠 Cognitive Biases🎯 Rationality Training🙇 Epistemic Humility
Irrationality
by Stuart Sutherland • 1992
Predictable mental errors everyone makes, from overconfidence to throwing good money after bad.
3.91
2k+
🧠 Cognitive Biases🔍 Decision Science📊 Statistical Thinking
Irrationality Summary
Irrationality 94%
Predictable mental errors everyone makes, from overconfidence to throwing good money after bad.
by Stuart Sutherland 1992
3.91
2k+ ratings
🧠 Cognitive Biases🔍 Decision Science📊 Statistical Thinking
Seeing What Others Don't
by Gary Klein • 2013
Insight shatters a flawed story. Three paths trigger this, and most organizations suppress them all.
3.61
2k+
🧠 Cognitive Psychology🏢 Organizational Behavior💡 Insight Generation
Seeing What Others Don't Summary
Seeing What Others Don't 94%
Insight shatters a flawed story. Three paths trigger this, and most organizations suppress them all.
by Gary Klein 2013
3.61
2k+ ratings
🧠 Cognitive Psychology🏢 Organizational Behavior💡 Insight Generation
The Mechanism of Mind
by Edward de Bono • 2015
Why your brain resists new ideas, and a single word that overrides its defenses.
3.84
167
🧠 Cognitive Models💭 Thinking Methods↗️ Lateral Thinking
The Mechanism of Mind Summary
The Mechanism of Mind 94%
Why your brain resists new ideas, and a single word that overrides its defenses.
by Edward de Bono 2015
3.84
167 ratings
🧠 Cognitive Models💭 Thinking Methods↗️ Lateral Thinking
Third Millennium Thinking
by Saul Perlmutter • 2024
Probability over certainty, groups over lone genius: a Nobel physicist's toolkit for clear thinking.
3.66
339
🔬 Scientific Thinking🧠 Cognitive Biases🎲 Probabilistic Thinking
Third Millennium Thinking Summary
Third Millennium Thinking 94%
Probability over certainty, groups over lone genius: a Nobel physicist's toolkit for clear thinking.
by Saul Perlmutter 2024
3.66
339 ratings
🔬 Scientific Thinking🧠 Cognitive Biases🎲 Probabilistic Thinking
Lateral Thinking
by Edward de Bono • 2014
Not better digging, but different digging: the skill of seeing what logic leaves out.
3.61
152
💡 Creative Problem Solving🚀 Innovation Strategy🧠 Mental Models
Lateral Thinking Summary
Lateral Thinking 94%
Not better digging, but different digging: the skill of seeing what logic leaves out.
by Edward de Bono 2014
3.61
152 ratings
💡 Creative Problem Solving🚀 Innovation Strategy🧠 Mental Models
Sparks of Genius
by Michele Root-Bernstein • 2000
Creative breakthroughs share a common toolkit, and it operates before language kicks in.
3.88
475
🧠 Creative Cognition🔀 Interdisciplinary Thinking✨ Creative Process
Sparks of Genius Summary
Sparks of Genius 94%
Creative breakthroughs share a common toolkit, and it operates before language kicks in.
by Michele Root-Bernstein 2000
3.88
475 ratings
🧠 Creative Cognition🔀 Interdisciplinary Thinking✨ Creative Process
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management
Spellbound Summary
Spellbound 94%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management
The Art of Critical Decision Making
by Michael A. Roberto • 2009
Data doesn't make decisions. Debate does. The process for designing the right argument in any room.
4.09
573
🧠 Cognitive Biases📉 Behavioral Economics⚔️ Constructive Conflict
The Art of Critical Decision Making Summary
The Art of Critical Decision Making 94%
Data doesn't make decisions. Debate does. The process for designing the right argument in any room.
by Michael A. Roberto 2009
4.09
573 ratings
🧠 Cognitive Biases📉 Behavioral Economics⚔️ Constructive Conflict
Six Frames
by Edward de Bono • 2008
You are drowning in information. Six attention shifts that turn the flood into something useful.
3.09
254
🔍 Information Literacy🎯 Attention Management🧠 Mental Models
Six Frames Summary
Six Frames 94%
You are drowning in information. Six attention shifts that turn the flood into something useful.
by Edward de Bono 2008
3.09
254 ratings
🔍 Information Literacy🎯 Attention Management🧠 Mental Models
Think Smarter
by Michael Kallet • 2014
Why smart people make dumb calls: a clarity toolkit that fixes the real problem first.
3.78
372
🧩 Business Problem Solving🧠 Mental Models📋 Decision Frameworks
Think Smarter Summary
Think Smarter 94%
Why smart people make dumb calls: a clarity toolkit that fixes the real problem first.
by Michael Kallet 2014
3.78
372 ratings
🧩 Business Problem Solving🧠 Mental Models📋 Decision Frameworks
The Art of Problem Solving
by Russell L. Ackoff • 1978
Dead ends are usually self-built. Spotting the walls you didn't know you erected is the art.
3.94
161
🧩 Systems Thinking🏗️ Organizational Design💡 Creative Problem-Solving
The Art of Problem Solving Summary
The Art of Problem Solving 94%
Dead ends are usually self-built. Spotting the walls you didn't know you erected is the art.
by Russell L. Ackoff 1978
3.94
161 ratings
🧩 Systems Thinking🏗️ Organizational Design💡 Creative Problem-Solving
Uncharted
by Margaret Heffernan • 2020
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
3.64
458
📋 Scenario Planning🧪 Experimentation Culture🏛️ Long-Term Thinking
Uncharted Summary
Uncharted 94%
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
by Margaret Heffernan 2020
3.64
458 ratings
📋 Scenario Planning🧪 Experimentation Culture🏛️ Long-Term Thinking
Edward De Bono's Masterthinker's Handbook
by Edward de Bono • 1985
Intelligence is not enough. A systematic method for building thinking as a practiced skill.
4.00
36
🧠 Thinking Skills🏗️ Structured Thinking🔍 Metacognition
Edward De Bono's Masterthinker's Handbook Summary
Edward De Bono's Masterthinker's Handbook 94%
Intelligence is not enough. A systematic method for building thinking as a practiced skill.
by Edward de Bono 1985
4.00
36 ratings
🧠 Thinking Skills🏗️ Structured Thinking🔍 Metacognition
How to Win Every Argument
by Madsen Pirie • 2006
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
3.50
1k+
🧠 Logical Fallacies🤔 Critical Thinking🗣️ Debate Tactics
How to Win Every Argument Summary
How to Win Every Argument 94%
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
by Madsen Pirie 2006
3.50
1k+ ratings
🧠 Logical Fallacies🤔 Critical Thinking🗣️ Debate Tactics
Rationality
by Steven Pinker • 2021
How a single mental toolkit built science, law, and democracy, and why it keeps short-circuiting.
3.84
7k+
🧠 Cognitive Biases📊 Bayesian Reasoning🎯 Game Theory
Rationality Summary
Rationality 94%
How a single mental toolkit built science, law, and democracy, and why it keeps short-circuiting.
by Steven Pinker 2021
3.84
7k+ ratings
🧠 Cognitive Biases📊 Bayesian Reasoning🎯 Game Theory
Mastering Logical Fallacies
by Michael Withey • 2016
The patterns behind every bad argument you have ever lost to, named and disarmed.
3.69
775
💡 Critical Thinking🔍 Logical Fallacies🧩 Cognitive Biases
Mastering Logical Fallacies Summary
Mastering Logical Fallacies 94%
The patterns behind every bad argument you have ever lost to, named and disarmed.
by Michael Withey 2016
3.69
775 ratings
💡 Critical Thinking🔍 Logical Fallacies🧩 Cognitive Biases
I Am Right You Are Wrong
by Edward de Bono • 1990
Argument ruled Western thought for 2,400 years. The brain is actually built to perceive and design.
3.82
518
🧠 Creative Cognition👁️ Perception Logic🕸️ Self-Organizing Systems
I Am Right You Are Wrong Summary
I Am Right You Are Wrong 94%
Argument ruled Western thought for 2,400 years. The brain is actually built to perceive and design.
by Edward de Bono 1990
3.82
518 ratings
🧠 Creative Cognition👁️ Perception Logic🕸️ Self-Organizing Systems
A Theory of Cognitive Dissonance
by Leon Festinger • 1957
The mental shortcuts that run your life are full of bugs. Here's how to debug them.
4.02
193
🧠 Mental Models🔍 Cognitive Biases⚡ Cognitive Dissonance
A Theory of Cognitive Dissonance Summary
A Theory of Cognitive Dissonance 94%
The mental shortcuts that run your life are full of bugs. Here's how to debug them.
by Leon Festinger 1957
4.02
193 ratings
🧠 Mental Models🔍 Cognitive Biases⚡ Cognitive Dissonance
The Great Mental Models Volume 2
by Shane Parrish • 2019
The best mental tools come from physics, chemistry, and biology, not business books.
4.16
2k+
🧠 Mental Models🔗 Systems Thinking🧬 Evolutionary Psychology
The Great Mental Models Volume 2 Summary
The Great Mental Models Volume 2 94%
The best mental tools come from physics, chemistry, and biology, not business books.
by Shane Parrish 2019
4.16
2k+ ratings
🧠 Mental Models🔗 Systems Thinking🧬 Evolutionary Psychology
Critical Thinking
by Richard Paul • 2000
Your reasoning carries invisible flaws. A system for auditing them and thinking with real clarity.
3.94
1k+
🧠 Critical Thinking🪞 Cognitive Biases⚖️ Decision Making
Critical Thinking Summary
Critical Thinking 94%
Your reasoning carries invisible flaws. A system for auditing them and thinking with real clarity.
by Richard Paul 2000
3.94
1k+ ratings
🧠 Critical Thinking🪞 Cognitive Biases⚖️ Decision Making
Practical Thinking
by Edward de Bono • 1971
Being right isn't one thing: it's four. And each carries its own trap.
3.77
133
🧠 Critical Thinking🧩 Mental Models🔧 Problem Solving
Practical Thinking Summary
Practical Thinking 94%
Being right isn't one thing: it's four. And each carries its own trap.
by Edward de Bono 1971
3.77
133 ratings
🧠 Critical Thinking🧩 Mental Models🔧 Problem Solving
Az elvek csapodár természete
by Mérő László • 2008
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
4.25
61
🧠 Cognitive Biases🎯 Game Theory🧬 Cultural Evolution
Az elvek csapodár természete Summary
Az elvek csapodár természete 94%
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
by Mérő László 2008
4.25
61 ratings
🧠 Cognitive Biases🎯 Game Theory🧬 Cultural Evolution
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building
One Plus One Equals Three Summary
One Plus One Equals Three 94%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building
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