31 Books like Magic Words

Win Bigly

by Scott Adams • 2017

We think we reason. We really just rationalize. The people who know this win.

3.73

5k+

🧠 Persuasion Psychology 🔍 Cognitive Biases 🖼️ Narrative Framing 📊 Behavioral Economics 🏕️ Tribalism

Win Bigly 96%

We think we reason. We really just rationalize. The people who know this win.

by Scott Adams 2017

3.73

5k+ ratings

🧠 Persuasion Psychology 🔍 Cognitive Biases 🖼️ Narrative Framing 📊 Behavioral Economics 🏕️ Tribalism

How Highly Effective People Speak

by Peter Andrei • 2020

Wire your message for the human mind: nine cognitive biases that turn talk into influence.

3.47

341

🧠 Cognitive Biases 🗣️ Public Speaking 📈 Persuasion 🔬 Applied Psychology 📖 Storytelling In Business

How Highly Effective People Speak Summary

How Highly Effective People Speak 96%

Wire your message for the human mind: nine cognitive biases that turn talk into influence.

by Peter Andrei 2020

3.47

341 ratings

🧠 Cognitive Biases 🗣️ Public Speaking 📈 Persuasion 🔬 Applied Psychology 📖 Storytelling In Business

Yes!

by Noah J. Goldstein • 2008

Why people say yes is predictable. Fifty research-backed levers you can pull.

3.97

12k+

🧪 Persuasion Science 📊 Behavioral Economics 👥 Social Influence 🤝 Ethical Persuasion 🧠 Decision Psychology

Yes! 96%

Why people say yes is predictable. Fifty research-backed levers you can pull.

by Noah J. Goldstein 2008

3.97

12k+ ratings

🧪 Persuasion Science 📊 Behavioral Economics 👥 Social Influence 🤝 Ethical Persuasion 🧠 Decision Psychology

Maximum Influence

by Kurt W. Mortensen • 2004

A quarter of the economy is persuasion. The psychological levers that earn every yes.

3.94

400

🧠 Persuasion Psychology 🔄 Cognitive Biases 💰 Behavioral Economics 💗 Emotional Intelligence 🗣️ Verbal Persuasion

Maximum Influence 96%

A quarter of the economy is persuasion. The psychological levers that earn every yes.

by Kurt W. Mortensen 2004

3.94

400 ratings

🧠 Persuasion Psychology 🔄 Cognitive Biases 💰 Behavioral Economics 💗 Emotional Intelligence 🗣️ Verbal Persuasion

Persuasion Psychology

by Akash Karia • 2013

Twenty-six persuasion tools from social psychology, including three words that double compliance.

3.40

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

Persuasion Psychology 96%

Twenty-six persuasion tools from social psychology, including three words that double compliance.

by Akash Karia 2013

3.40

35 ratings

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

Covert Persuasion

by Kevin Hogan • 2006

Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.

3.59

553

🧠 Persuasion Psychology 📊 Behavioral Economics 🔍 Cognitive Biases 🤝 Rapport Building 👥 Social Proof

Covert Persuasion 96%

Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.

by Kevin Hogan 2006

3.59

553 ratings

🧠 Persuasion Psychology 📊 Behavioral Economics 🔍 Cognitive Biases 🤝 Rapport Building 👥 Social Proof

Flip the Script

by Oren Klaff • 2019

How to plant an idea so deeply the other person believes they thought of it first.

4.16

872

🗣️ Persuasion Techniques 🧠 Sales Psychology 🧩 Cognitive Biases 📊 Status Dynamics 🤝 Consultative Selling

Flip the Script 95%

How to plant an idea so deeply the other person believes they thought of it first.

by Oren Klaff 2019

4.16

872 ratings

🗣️ Persuasion Techniques 🧠 Sales Psychology 🧩 Cognitive Biases 📊 Status Dynamics 🤝 Consultative Selling

Age of Propaganda

by Anthony R. Pratkanis • 1991

Your mind's security holes: the persuasion playbook, and how to patch them.

4.02

894

📢 Propaganda Analysis 🧠 Persuasion Psychology 📺 Media Literacy ⚖️ Cognitive Biases 🎭 Emotional Manipulation

Age of Propaganda 95%

Your mind's security holes: the persuasion playbook, and how to patch them.

by Anthony R. Pratkanis 1991

4.02

894 ratings

📢 Propaganda Analysis 🧠 Persuasion Psychology 📺 Media Literacy ⚖️ Cognitive Biases 🎭 Emotional Manipulation

Story or Die

by Lisa Cron • 2021

Facts don't change minds. Story does, because your brain treats narrative as survival intel.

4.09

334

🎯 Persuasive Storytelling 📢 Brand Storytelling 🧠 Neuroscience Of Story 🐒 Evolutionary Psychology ❤️ Emotional Persuasion

Story or Die 95%

Facts don't change minds. Story does, because your brain treats narrative as survival intel.

by Lisa Cron 2021

4.09

334 ratings

🎯 Persuasive Storytelling 📢 Brand Storytelling 🧠 Neuroscience Of Story 🐒 Evolutionary Psychology ❤️ Emotional Persuasion

The Yes Factor

by Tonya Reiman • 2010

Master the silent 93 percent of communication that actually sways people.

3.59

160

🧍 Body Language 🎯 Persuasion Techniques 🧠 Subconscious Influence 🔗 NLP Techniques 🤝 Rapport Building

The Yes Factor 95%

Master the silent 93 percent of communication that actually sways people.

by Tonya Reiman 2010

3.59

160 ratings

🧍 Body Language 🎯 Persuasion Techniques 🧠 Subconscious Influence 🔗 NLP Techniques 🤝 Rapport Building

How to Talk to Anybody

by Derek Borthwick • 2022

Scripted tips fail because fear comes first. A brain-based method to make small talk automatic.

3.72

360

🗣️ Social Skills 💬 Small Talk 🕺 Body Language 🤝 Rapport Building 🧠 NLP Communication

How to Talk to Anybody 95%

Scripted tips fail because fear comes first. A brain-based method to make small talk automatic.

by Derek Borthwick 2022

3.72

360 ratings

🗣️ Social Skills 💬 Small Talk 🕺 Body Language 🤝 Rapport Building 🧠 NLP Communication

Made to Stick

by Chip Heath • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

101k+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Made to Stick 95%

The gap between a forgotten memo and an urban legend is six teachable traits.

by Chip Heath 2007

3.98

101k+ ratings

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Human Hacking

by Christopher Hadnagy • 2021

The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.

3.77

640

🧠 Persuasion Science 🔬 Behavioral Influence 🧩 Personality Profiling 🤝 Rapport Building 🗣️ Nonverbal Communication

Human Hacking 95%

The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.

by Christopher Hadnagy 2021

3.77

640 ratings

🧠 Persuasion Science 🔬 Behavioral Influence 🧩 Personality Profiling 🤝 Rapport Building 🗣️ Nonverbal Communication

The Business of Belief

by Tom Asacker • 2013

Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.

3.92

586

🔮 Belief Formation 🧠 Marketing Psychology 👥 Leadership Influence 🧩 Cognitive Biases 💰 Behavioral Economics

The Business of Belief 95%

Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.

by Tom Asacker 2013

3.92

586 ratings

🔮 Belief Formation 🧠 Marketing Psychology 👥 Leadership Influence 🧩 Cognitive Biases 💰 Behavioral Economics

7 Secrets of Persuasion

by James C. Crimmins • 2016

The nonconscious brain decides before you do. The persuasion techniques that reach it first.

4.07

166

🧠 Neuromarketing 🗣️ Persuasion Techniques ⚡ Automatic Thinking 🔄 Behavior Change ❤️ Emotional Appeals

7 Secrets of Persuasion 95%

The nonconscious brain decides before you do. The persuasion techniques that reach it first.

by James C. Crimmins 2016

4.07

166 ratings

🧠 Neuromarketing 🗣️ Persuasion Techniques ⚡ Automatic Thinking 🔄 Behavior Change ❤️ Emotional Appeals

Words That Change Minds

by Shelle Rose Charvet • 1995

Decode the motivation behind anyone's words, and you hold the script for getting their yes.

3.69

2k+

🏢 Business Communication 🎯 Influence And Persuasion 🧠 Neurolinguistic Programming 👁️ Reading People 💰 Sales Psychology

Words That Change Minds 95%

Decode the motivation behind anyone's words, and you hold the script for getting their yes.

by Shelle Rose Charvet 1995

3.69

2k+ ratings

🏢 Business Communication 🎯 Influence And Persuasion 🧠 Neurolinguistic Programming 👁️ Reading People 💰 Sales Psychology

The Influential Mind

by Tali Sharot • 2017

Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.

3.91

3k+

🧠 Behavioral Science 🎯 Influence Psychology 🔍 Cognitive Biases ❤️ Emotional Influence 👥 Social Influence

The Influential Mind 95%

Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.

by Tali Sharot 2017

3.91

3k+ ratings

🧠 Behavioral Science 🎯 Influence Psychology 🔍 Cognitive Biases ❤️ Emotional Influence 👥 Social Influence

Influence is Your Superpower

by Zoe Chance • 2021

Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.

4.14

2k+

🧠 Behavioral Economics 🗣️ Persuasion Skills 🤝 Negotiation Tactics 🧩 Cognitive Biases 🚧 Boundary Setting

Influence is Your Superpower 95%

Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.

by Zoe Chance 2021

4.14

2k+ ratings

🧠 Behavioral Economics 🗣️ Persuasion Skills 🤝 Negotiation Tactics 🧩 Cognitive Biases 🚧 Boundary Setting

Winning Minds

by Simon Lancaster • 2015

Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.

4.28

153

🗣️ Leadership Language 🎙️ Rhetoric And Persuasion 🖼️ Metaphors And Framing 📖 Business Storytelling 👔 Executive Presence

Winning Minds 95%

Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.

by Simon Lancaster 2015

4.28

153 ratings

🗣️ Leadership Language 🎙️ Rhetoric And Persuasion 🖼️ Metaphors And Framing 📖 Business Storytelling 👔 Executive Presence

Little Green Book of Getting Your Way

by Jeffrey Gitomer • 2007

Persuasion is a performance. The rehearsal plan for earning a yes in any room.

4.02

1k+

🗣️ Persuasion Techniques 🎤 Public Speaking 📖 Business Storytelling 🎬 Presentation Skills ✍️ Persuasive Writing

Little Green Book of Getting Your Way Summary

Little Green Book of Getting Your Way 95%

Persuasion is a performance. The rehearsal plan for earning a yes in any room.

by Jeffrey Gitomer 2007

4.02

1k+ ratings

🗣️ Persuasion Techniques 🎤 Public Speaking 📖 Business Storytelling 🎬 Presentation Skills ✍️ Persuasive Writing

How to Win Any Argument, Revised Edition

by Robert Mayer • 2005

Win arguments without shouting: self-control, precise language, and psychological disarming.

3.38

226

🗣️ Argumentation 🧲 Persuasion ✍️ Rhetoric 🤝 Negotiation Tactics 🧘 Emotional Regulation

How to Win Any Argument, Revised Edition Summary

How to Win Any Argument, Revised Edition 95%

Win arguments without shouting: self-control, precise language, and psychological disarming.

by Robert Mayer 2005

3.38

226 ratings

🗣️ Argumentation 🧲 Persuasion ✍️ Rhetoric 🤝 Negotiation Tactics 🧘 Emotional Regulation

The Ultimate Introduction to NLP

by Richard Bandler • 2013

From NLP's co-creator: the original tools for editing the mental maps that run your life.

3.71

1k+

🧠 Neuro-Linguistic Programming 🗺️ Mental Models ⚡ State Management 🔄 Cognitive Reframing 🤝 Rapport Building

The Ultimate Introduction to NLP Summary

The Ultimate Introduction to NLP 95%

From NLP's co-creator: the original tools for editing the mental maps that run your life.

by Richard Bandler 2013

3.71

1k+ ratings

🧠 Neuro-Linguistic Programming 🗺️ Mental Models ⚡ State Management 🔄 Cognitive Reframing 🤝 Rapport Building

Spellbound

by David Kwong • 2015

Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.

3.74

108

🗣️ Influence And Persuasion 🧠 Cognitive Biases 👁️ Attention Management 📖 Storytelling 🎤 Public Speaking

Spellbound 95%

Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.

by David Kwong 2015

3.74

108 ratings

🗣️ Influence And Persuasion 🧠 Cognitive Biases 👁️ Attention Management 📖 Storytelling 🎤 Public Speaking

Introducing Neurolinguistic Programming (NLP)

by Neil Shah • 2011

Rapport, hidden meanings, and state control: the NLP toolkit for communication that actually works.

3.38

160

🧠 Neurolinguistic Programming 📊 Applied Psychology 💬 Communication Skills 🔄 Behavior Change 🗣️ Persuasion Techniques

Introducing Neurolinguistic Programming (NLP) Summary

Introducing Neurolinguistic Programming (NLP) 94%

Rapport, hidden meanings, and state control: the NLP toolkit for communication that actually works.

by Neil Shah 2011

3.38

160 ratings

🧠 Neurolinguistic Programming 📊 Applied Psychology 💬 Communication Skills 🔄 Behavior Change 🗣️ Persuasion Techniques

Influence

by Robert B. Cialdini • 1984

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

4.21

179k+

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics 🧠 Heuristics And Biases 🛒 Consumer Behavior

Influence 94%

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

by Robert B. Cialdini 1984

4.21

179k+ ratings

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics 🧠 Heuristics And Biases 🛒 Consumer Behavior

The small BIG

by Robert B. Cialdini • 2014

Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.

3.78

1k+

🤓 Behavioral Economics 🧠 Social Psychology 🧪 Persuasion Science 🤏 Nudge Theory 👥 Social Proof

The small BIG 94%

Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.

by Robert B. Cialdini 2014

3.78

1k+ ratings

🤓 Behavioral Economics 🧠 Social Psychology 🧪 Persuasion Science 🤏 Nudge Theory 👥 Social Proof

Persuasion

by Lee Hartley Carter • 2019

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

3.68

168

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

Persuasion 94%

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

by Lee Hartley Carter 2019

3.68

168 ratings

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

Methods of Persuasion

by Nick Kolenda • 2013

Every decision rides on invisible psychological rails. Here is how to lay the track.

4.14

2k+

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

Methods of Persuasion 94%

Every decision rides on invisible psychological rails. Here is how to lay the track.

by Nick Kolenda 2013

4.14

2k+ ratings

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

More Than Words

by Maryellen MacDonald • 2025

Speaking strains the brain more than listening: a hidden effort that builds the mind for life.

4.06

142

🔬 Psycholinguistics 👶 Language Development 🗣️ Self-Talk 📚 Learning Science ⚡ Desirable Difficulties

More Than Words 94%

Speaking strains the brain more than listening: a hidden effort that builds the mind for life.

by Maryellen MacDonald 2025

4.06

142 ratings

🔬 Psycholinguistics 👶 Language Development 🗣️ Self-Talk 📚 Learning Science ⚡ Desirable Difficulties

The Science of Influence

by Kevin Hogan • 2004

Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.

3.66

751

🧠 Behavioral Economics 💼 Sales Psychology 🗣️ Persuasion Techniques 🧩 Choice Architecture 🤔 Cognitive Biases

The Science of Influence 94%

Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.

by Kevin Hogan 2004

3.66

751 ratings

🧠 Behavioral Economics 💼 Sales Psychology 🗣️ Persuasion Techniques 🧩 Choice Architecture 🤔 Cognitive Biases

How to Write Clearly

by Tom Albrighton • 2021

Your writing isn't clear unless your reader says so. The reader-psychology method that works.

4.29

112

📝 Plain Language 💼 Business Writing 🧠 Reader Psychology 🔄 Cognitive Biases ✂️ Editing Craft

How to Write Clearly 94%

Your writing isn't clear unless your reader says so. The reader-psychology method that works.

by Tom Albrighton 2021

4.29

112 ratings

📝 Plain Language 💼 Business Writing 🧠 Reader Psychology 🔄 Cognitive Biases ✂️ Editing Craft

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