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SoBrief
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What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
What Would Apple Do? Summary
What Would Apple Do? 98%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 97%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
The Steve Jobs Way
by Jay Elliot • 2009
Apple insider reveals the product and talent rules that built the world's most valuable company.
3.87
5k+
The Steve Jobs Way Summary
The Steve Jobs Way 97%
Apple insider reveals the product and talent rules that built the world's most valuable company.
by Jay Elliot 2009
3.87
5k+ ratings
The Jobs To Be Done Playbook
by Jim Kalbach • 2020
Products get hired, not bought. The playbook for discovering the job your customers need done.
4.06
419
The Jobs To Be Done Playbook Summary
The Jobs To Be Done Playbook 97%
Products get hired, not bought. The playbook for discovering the job your customers need done.
by Jim Kalbach 2020
4.06
419 ratings
The Art of Innovation
by Tom Kelley • 2001
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
3.95
8k+
The Art of Innovation Summary
The Art of Innovation 97%
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
by Tom Kelley 2001
3.95
8k+ ratings
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 97%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
Well-Designed
by Jon Kolko • 2014
The best products win on emotion, not features. How to design with empathy instead of assumptions.
3.89
512
Well-Designed Summary
Well-Designed 97%
The best products win on emotion, not features. How to design with empathy instead of assumptions.
by Jon Kolko 2014
3.89
512 ratings
Manage Your Day-to-Day
by Jocelyn K. Glei • 2013
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
3.98
28k+
Manage Your Day-to-Day Summary
Manage Your Day-to-Day 97%
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
by Jocelyn K. Glei 2013
3.98
28k+ ratings
The Designful Company
by Marty Neumeier • 2008
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
4.00
527
The Designful Company Summary
The Designful Company 97%
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
by Marty Neumeier 2008
4.00
527 ratings
The Design of Business
by Roger L. Martin • 2009
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
3.92
2k+
The Design of Business Summary
The Design of Business 97%
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
by Roger L. Martin 2009
3.92
2k+ ratings
Click
by Jake Knapp • 2025
Find what customers actually want in five days, with five people, before you build anything.
4.10
372
Click Summary
Click 96%
Find what customers actually want in five days, with five people, before you build anything.
by Jake Knapp 2025
4.10
372 ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 96%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
Value Proposition Design
by Alexander Osterwalder • 2013
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
4.21
7k+
Value Proposition Design Summary
Value Proposition Design 96%
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
by Alexander Osterwalder 2013
4.21
7k+ ratings
The Innovation Secrets of Steve Jobs
by Carmine Gallo • 2010
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
4.08
2k+
The Innovation Secrets of Steve Jobs Summary
The Innovation Secrets of Steve Jobs 96%
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
by Carmine Gallo 2010
4.08
2k+ ratings
Innovation Games
by Luke Hohmann • 2006
Turn customer discovery into a game: the play-based way to uncover what buyers really need.
3.98
305
Innovation Games Summary
Innovation Games 96%
Turn customer discovery into a game: the play-based way to uncover what buyers really need.
by Luke Hohmann 2006
3.98
305 ratings
Designing for Growth
by JeanneLiedtka • 2011
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
3.99
952
Designing for Growth Summary
Designing for Growth 96%
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
by JeanneLiedtka 2011
3.99
952 ratings
The Ten Faces of Innovation
by Tom Kelley • 2005
When every new idea gets shot down, ten specific roles can rescue innovation.
3.98
5k+
The Ten Faces of Innovation Summary
The Ten Faces of Innovation 96%
When every new idea gets shot down, ten specific roles can rescue innovation.
by Tom Kelley 2005
3.98
5k+ ratings
Overcrowded
by Roberto Verganti • 2016
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
3.83
122
Overcrowded Summary
Overcrowded 96%
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
by Roberto Verganti 2016
3.83
122 ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
What Customers Want Summary
What Customers Want 96%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
Design Sprint
by Richard Banfield • 2015
Five days, one room, a tested prototype: the workshop that tells you what to build next.
3.79
219
Design Sprint Summary
Design Sprint 96%
Five days, one room, a tested prototype: the workshop that tells you what to build next.
by Richard Banfield 2015
3.79
219 ratings
Creativity, Inc.
by Ed Catmull • 2014
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
4.2
105k+
Creativity, Inc. Summary
Creativity, Inc. 96%
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
by Ed Catmull 2014
4.2
105k+ ratings
Sprint
by Jake Knapp • 2016
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
4.18
24k+
Sprint Summary
Sprint 96%
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
by Jake Knapp 2016
4.18
24k+ ratings
The Project50
by Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
The Project50 Summary
The Project50 96%
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
by Tom Peters 1999
4.04
247 ratings
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
Design a Better Business Summary
Design a Better Business 96%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
Designing Products People Love
by Scott Hurff • 2015
Most products fail in their empty and error states: a playbook for designing all five.
4.11
271
Designing Products People Love Summary
Designing Products People Love 96%
Most products fail in their empty and error states: a playbook for designing all five.
by Scott Hurff 2015
4.11
271 ratings
The Invincible Company
by Alexander Osterwalder • 2020
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
4.29
656
The Invincible Company Summary
The Invincible Company 96%
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
by Alexander Osterwalder 2020
4.29
656 ratings
UX Strategy
by Jaime Levy • 2014
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
3.94
1k+
UX Strategy Summary
UX Strategy 96%
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
by Jaime Levy 2014
3.94
1k+ ratings
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
The Power of Little Ideas Summary
The Power of Little Ideas 96%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
Meaningful Summary
Meaningful 96%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
CAD Monkeys, Dinosaur Babies, and T-Shaped People
by Warren Berger • 2009
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
4.06
469
CAD Monkeys, Dinosaur Babies, and T-Shaped People Summary
CAD Monkeys, Dinosaur Babies, and T-Shaped People 96%
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
by Warren Berger 2009
4.06
469 ratings
Design Your Thinking
by Pavan Soni • 2020
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
4.62
283
Design Your Thinking Summary
Design Your Thinking 96%
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
by Pavan Soni 2020
4.62
283 ratings
The Innovator's Method
by Nathan Furr • 2014
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
4.12
716
The Innovator's Method Summary
The Innovator's Method 96%
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
by Nathan Furr 2014
4.12
716 ratings
Outcomes Over Output
by Josh Seiden • 2019
Stop asking what to build and start asking what your customers should do differently.
4.33
2k+
Outcomes Over Output Summary
Outcomes Over Output 96%
Stop asking what to build and start asking what your customers should do differently.
by Josh Seiden 2019
4.33
2k+ ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 96%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
Product Roadmaps Relaunched
by C. Todd Lombardo • 2017
Stop promising features: build a roadmap that communicates strategy and embraces change.
4.10
1k+
Product Roadmaps Relaunched Summary
Product Roadmaps Relaunched 96%
Stop promising features: build a roadmap that communicates strategy and embraces change.
by C. Todd Lombardo 2017
4.10
1k+ ratings
Creative Selection
by Ken Kocienda • 2018
How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.
4.05
5k+
Creative Selection Summary
Creative Selection 96%
How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.
by Ken Kocienda 2018
4.05
5k+ ratings
Design thinking
by Mauricio Vianna • 2012
Most innovation chases technology or markets. This method chases human meaning instead.
3.55
100
Design thinking Summary
Design thinking 96%
Most innovation chases technology or markets. This method chases human meaning instead.
by Mauricio Vianna 2012
3.55
100 ratings
The Lean Product Playbook
by Dan Olsen • 2015
Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.
4.27
4k+
The Lean Product Playbook Summary
The Lean Product Playbook 96%
Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.
by Dan Olsen 2015
4.27
4k+ ratings
Validating Product Ideas
by Tomer Sharon • 2016
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
4.10
289
Validating Product Ideas Summary
Validating Product Ideas 96%
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
by Tomer Sharon 2016
4.10
289 ratings
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
A New Way to Think Summary
A New Way to Think 96%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
Radical Product Thinking
by R. Dutt • 2021
Iteration refines; vision creates. Why product teams need a north star before they start building.
3.93
192
Radical Product Thinking Summary
Radical Product Thinking 96%
Iteration refines; vision creates. Why product teams need a north star before they start building.
by R. Dutt 2021
3.93
192 ratings
46 Rules of Genius, The
by Marty Neumeier • 2014
Break the rules, then build better ones: a designer's system for making creativity reliable.
3.85
302
46 Rules of Genius, The Summary
46 Rules of Genius, The 96%
Break the rules, then build better ones: a designer's system for making creativity reliable.
by Marty Neumeier 2014
3.85
302 ratings
Lean Vs. Agile Vs. Design Thinking
by Jeff Gothelf • 2017
Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.
3.74
704
Lean Vs. Agile Vs. Design Thinking Summary
Lean Vs. Agile Vs. Design Thinking 96%
Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.
by Jeff Gothelf 2017
3.74
704 ratings
Lean UX
by Jeff Gothelf • 2012
Kill the wireframes: a system for testing UX assumptions one sprint at a time.
3.99
7k+
Lean UX Summary
Lean UX 96%
Kill the wireframes: a system for testing UX assumptions one sprint at a time.
by Jeff Gothelf 2012
3.99
7k+ ratings
Solving Problems with Design Thinking
by Jeanne Liedtka • 2013
Design thinking is a disciplined four-stage process, not a buzzword, and ten case studies prove it.
3.68
198
Solving Problems with Design Thinking Summary
Solving Problems with Design Thinking 96%
Design thinking is a disciplined four-stage process, not a buzzword, and ten case studies prove it.
by Jeanne Liedtka 2013
3.68
198 ratings
Jobs to be Done
by Anthony W. Ulwick • 2016
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
3.73
985
Jobs to be Done Summary
Jobs to be Done 96%
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
by Anthony W. Ulwick 2016
3.73
985 ratings
The Design Thinking Playbook
by Michael Lewrick • 2018
A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.
3.89
482
The Design Thinking Playbook Summary
The Design Thinking Playbook 96%
A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.
by Michael Lewrick 2018
3.89
482 ratings
After Steve
by Tripp Mickle • 2022
After Jobs, Tim Cook made Apple worth $3 trillion. Jony Ive watched its creative engine stall.
4.09
3k+
After Steve Summary
After Steve 96%
After Jobs, Tim Cook made Apple worth $3 trillion. Jony Ive watched its creative engine stall.
by Tripp Mickle 2022
4.09
3k+ ratings
Undercover User Experience Design
by Cennydd Bowles • 2010
No budget, no mandate? A tactical guide for smuggling user experience into resistant organizations.
4.02
504
Undercover User Experience Design Summary
Undercover User Experience Design 96%
No budget, no mandate? A tactical guide for smuggling user experience into resistant organizations.
by Cennydd Bowles 2010
4.02
504 ratings
Cracking the PM Career
by Jackie Bavaro • 2021
A PM career is built on skills no job description covers. A manual for the gaps.
4.37
252
Cracking the PM Career Summary
Cracking the PM Career 96%
A PM career is built on skills no job description covers. A manual for the gaps.
by Jackie Bavaro 2021
4.37
252 ratings
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