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Books like Click.ology

Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 97%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Conversion Optimization
by Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
🎯 Conversion Optimization🧠 Customer Psychology🧪 A/B Testing👤 User Personas🔒 Trust Building
Conversion Optimization Summary
Conversion Optimization 97%
Double revenue without a single new visitor. The psychology of online conversion, tested.
by Khalid Saleh 2010
3.93
74 ratings
🎯 Conversion Optimization🧠 Customer Psychology🧪 A/B Testing👤 User Personas🔒 Trust Building
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 96%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Neuro Web Design Summary
Neuro Web Design 95%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Making Websites Win
by Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing🔍 Customer Research✍️ Copywriting
Making Websites Win Summary
Making Websites Win 95%
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
by Karl Blanks 2017
4.31
435 ratings
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing🔍 Customer Research✍️ Copywriting
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 95%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 95%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
Convert! Summary
Convert! 95%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 95%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 95%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 95%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 95%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 95%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Why We Buy Summary
Why We Buy 95%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 95%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Neuromarketing Summary
Neuromarketing 95%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 95%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 94%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Ecommerce Evolved
by Tanner Larsson • 2016
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
4.42
401
🛒 Ecommerce Strategy🔻 Sales Funnels🔁 Recurring Revenue📈 Conversion Optimization💰 Product Pricing
Ecommerce Evolved Summary
Ecommerce Evolved 94%
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
by Tanner Larsson 2016
4.42
401 ratings
🛒 Ecommerce Strategy🔻 Sales Funnels🔁 Recurring Revenue📈 Conversion Optimization💰 Product Pricing
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 94%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 94%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
The Science of Influence Summary
The Science of Influence 94%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 94%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 94%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels📋 Survey Design🗣️ Customer Discovery
Ask Summary
Ask 94%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels📋 Survey Design🗣️ Customer Discovery
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 94%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 94%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Yes! Summary
Yes! 94%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 94%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
Influence Summary
Influence 94%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 94%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
DotCom Secrets Summary
DotCom Secrets 94%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Copywriting Mastery Summary
Copywriting Mastery 94%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Reengineering Retail
by Doug Stephens • 2017
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
4.14
442
🛒 Omnichannel Retail🎢 Experience Economy🚚 Last-Mile Delivery👀 Attention Economics💻 Retail Technology
Reengineering Retail Summary
Reengineering Retail 94%
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
by Doug Stephens 2017
4.14
442 ratings
🛒 Omnichannel Retail🎢 Experience Economy🚚 Last-Mile Delivery👀 Attention Economics💻 Retail Technology
The Retail Revival
by Doug Stephens • 2013
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
3.87
110
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization📱 Omnichannel Strategy❤️ Customer Experience
The Retail Revival Summary
The Retail Revival 94%
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
by Doug Stephens 2013
3.87
110 ratings
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization📱 Omnichannel Strategy❤️ Customer Experience
Your Ecommerce Store
by David Brock • 2019
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
🛒 Ecommerce Startups🚀 Digital Entrepreneurship💻 Wordpress Development📈 Conversion Rate Optimization🔍 Search Engine Optimization
Your Ecommerce Store Summary
Your Ecommerce Store 94%
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
by David Brock 2019
🛒 Ecommerce Startups🚀 Digital Entrepreneurship💻 Wordpress Development📈 Conversion Rate Optimization🔍 Search Engine Optimization
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
Flip the Script Summary
Flip the Script 94%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 94%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing🛒 Purchasing Behavior📐 Product Design
Why She Buys Summary
Why She Buys 94%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing🛒 Purchasing Behavior📐 Product Design
The Human Element
by David Schonthal • 2021
Great ideas fail not from weak features, but from the psychological friction nobody removes.
4.14
581
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Human Element Summary
The Human Element 94%
Great ideas fail not from weak features, but from the psychological friction nobody removes.
by David Schonthal 2021
4.14
581 ratings
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
Bottlenecks Summary
Bottlenecks 94%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
Sales EQ
by Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
1k+
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling🎯 Influence Psychology🤝 Trust Building
Sales EQ Summary
Sales EQ 94%
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
by Jeb Blount 2017
4.28
1k+ ratings
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling🎯 Influence Psychology🤝 Trust Building
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 94%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Sell the Way You Buy
by David Priemer • 2020
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
4.25
131
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
Sell the Way You Buy Summary
Sell the Way You Buy 94%
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
by David Priemer 2020
4.25
131 ratings
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence🧩 Cognitive Biases💰 Behavioral Economics
The Business of Belief Summary
The Business of Belief 93%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence🧩 Cognitive Biases💰 Behavioral Economics
The Science of Selling
by David Hoffeld • 2016
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
3.99
721
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
The Science of Selling Summary
The Science of Selling 93%
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
by David Hoffeld 2016
3.99
721 ratings
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Priceless Summary
Priceless 93%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
Maximum Influence Summary
Maximum Influence 93%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 93%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
How not to Plan Summary
How not to Plan 93%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
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