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Кради като артист

от Остин Клеон • 2012

Steal from a hundred heroes, start before you're ready, and let your flaws become your style.

3.96

300 000+

📚 Creativity Guides 🎛️ Remix Culture 🔧 Practical Creativity 📅 Daily Creative Practice ⏰ Creative Routine

Потапящи

Кради като артист

Steal from a hundred heroes, start before you're ready, and let your flaws become your style.

от Остин Клеон 2012 174 страници

3.96

300 000+ оценки

📚 Creativity Guides 🎛️ Remix Culture 🔧 Practical Creativity 📅 Daily Creative Practice ⏰ Creative Routine

Creativity, Inc.

от Ed Catmull • 2014

Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.

4.2

100 000+

🎨 Creative Leadership 🏢 Organizational Culture 👥 Team Dynamics 💬 Candor And Feedback 🔄 Embracing Failure

Потапящи

Creativity, Inc.

Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.

от Ed Catmull 2014 368 страници

4.2

100 000+ оценки

🎨 Creative Leadership 🏢 Organizational Culture 👥 Team Dynamics 💬 Candor And Feedback 🔄 Embracing Failure

Made to Stick

от Chip Heath • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

100 000+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Made to Stick

The gap between a forgotten memo and an urban legend is six teachable traits.

от Chip Heath 2007 291 страници

3.98

100 000+ оценки

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

The Artist's Way Every Day

от Julia Cameron • 2009

Three pages of daily longhand writing, a weekly solo play date, and a year of creative unblocking.

3.90

52 000+

🌀 Creative Recovery 📝 Daily Creative Practice ✨ Creative Spirituality 🧱 Overcoming Creative Blocks 🔇 Inner Critic

The Artist's Way Every Day

Three pages of daily longhand writing, a weekly solo play date, and a year of creative unblocking.

от Julia Cameron 2009 417 страници

3.90

52 000+ оценки

🌀 Creative Recovery 📝 Daily Creative Practice ✨ Creative Spirituality 🧱 Overcoming Creative Blocks 🔇 Inner Critic

Hooked

от Нир Еял • 2013

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

4.12

50 000+

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

Потапящи

Hooked

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

от Нир Еял 2013 154 страници

4.12

50 000+ оценки

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

The Design of Everyday Things

от Donald A. Norman • 1988

Why you can't figure out a simple door: the design classic that blames objects, not people.

4.15

48 000+

🖥️ User Experience 📐 Product Design 🧠 Design Psychology 🔧 Usability 💡 Design Thinking

The Design of Everyday Things

Why you can't figure out a simple door: the design classic that blames objects, not people.

от Donald A. Norman 1988 257 страници

4.15

48 000+ оценки

🖥️ User Experience 📐 Product Design 🧠 Design Psychology 🔧 Usability 💡 Design Thinking

Running Lean

от Ash Maurya • 2012

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

4.10

20 000+

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

Running Lean

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

от Ash Maurya 2012 367 страници

4.10

20 000+ оценки

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

Good Strategy Bad Strategy

от Richard P. Rumelt • 2011

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

4.13

17 000+

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Потапящи

Good Strategy Bad Strategy

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

от Richard P. Rumelt 2011 323 страници

4.13

17 000+ оценки

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Storytelling with Data

от Cole Nussbaumer Knaflic • 2015

A repeatable process for turning messy spreadsheets into clear charts that drive action.

4.38

8000+

🖥️ Data Visualization 💼 Business Communication 📊 Data Storytelling 👁️ Visual Perception 🎤 Presentation Skills

Storytelling with Data

A repeatable process for turning messy spreadsheets into clear charts that drive action.

от Cole Nussbaumer Knaflic 2015 288 страници

4.38

8000+ оценки

🖥️ Data Visualization 💼 Business Communication 📊 Data Storytelling 👁️ Visual Perception 🎤 Presentation Skills

Lean Analytics

от Alistair Croll • 2013

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

4.11

8000+

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Lean Analytics

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

от Alistair Croll 2013 440 страници

4.11

8000+ оценки

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Confessions of an Advertising Man

от David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

6000+

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Confessions of an Advertising Man

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

от David Ogilvy 2004 208 страници

6000+ оценки

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Empowered

от Marty Cagan • 2020

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

4.25

3000+

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

Empowered

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

от Marty Cagan 2020 432 страници

4.25

3000+ оценки

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

Swipe to Unlock

от Parth Detroja • 2017

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

4.22

3000+

🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

Swipe to Unlock

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

от Parth Detroja 2017 323 страници

4.22

3000+ оценки

🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

Feck Perfuction

от James Victore • 2019

Perfection kills more work than criticism ever did. A designer's guide to making things anyway.

4.04

1000+

🎨 Creative Process 🚫 Anti-Perfectionism 💪 Embracing Failure 🎭 Authentic Expression 🧨 Breaking Rules

Feck Perfuction

Perfection kills more work than criticism ever did. A designer's guide to making things anyway.

от James Victore 2019 160 страници

4.04

1000+ оценки

🎨 Creative Process 🚫 Anti-Perfectionism 💪 Embracing Failure 🎭 Authentic Expression 🧨 Breaking Rules

Jobs to be Done

от Anthony W. Ulwick • 2016

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

3.73

500+

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

Jobs to be Done

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

от Anthony W. Ulwick 2016 202 страници

3.73

500+ оценки

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

Designing for Growth

от JeanneLiedtka • 2011

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

3.99

500+

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design 💙 Customer Empathy ⚡ Rapid Prototyping

Designing for Growth

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

от JeanneLiedtka 2011 248 страници

3.99

500+ оценки

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design 💙 Customer Empathy ⚡ Rapid Prototyping

Meaningful

от Bernadette Jiwa • 2015

Why solving the problems people have stopped noticing builds brands they never stop loving.

3.71

500+

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Meaningful

Why solving the problems people have stopped noticing builds brands they never stop loving.

от Bernadette Jiwa 2015 176 страници

3.71

500+ оценки

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

The Art of Client Service, Revised and Updated Edition

от Robert Solomon • 2003

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

3.95

500+

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

The Art of Client Service, Revised and Updated Edition

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

от Robert Solomon 2003 208 страници

3.95

500+ оценки

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

The Fortune Cookie Principle

от Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

500+

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle

Twenty design decisions that make your brand a story worth telling and sharing.

от Bernadette Jiwa 2013 202 страници

3.88

500+ оценки

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

Serious Creativity

от Edward de Bono • 1992

Make creativity a skill, not an accident: the deliberate techniques for thinking sideways.

3.81

500+

🧩 Creative Problem Solving 💡 Idea Generation 🏗️ Structured Creativity 🔓 Breaking Mental Patterns 🧠 Conceptual Thinking

Serious Creativity

Make creativity a skill, not an accident: the deliberate techniques for thinking sideways.

от Edward de Bono 1992 338 страници

3.81

500+ оценки

🧩 Creative Problem Solving 💡 Idea Generation 🏗️ Structured Creativity 🔓 Breaking Mental Patterns 🧠 Conceptual Thinking

The Grid

от Matt Watkinson • 2017

Nine forces shape every business choice. A single framework for seeing them all before they collide.

4.10

343

🧠 Systems Thinking 📊 Business Strategy 💰 Pricing Strategy 🎯 Competitive Positioning ✨ Customer Experience

The Grid

Nine forces shape every business choice. A single framework for seeing them all before they collide.

от Matt Watkinson 2017 352 страници

4.10

343 оценки

🧠 Systems Thinking 📊 Business Strategy 💰 Pricing Strategy 🎯 Competitive Positioning ✨ Customer Experience

Product Design for the Web

от Randy J. Hunt • 2013

Why shipping early and designing the invisible parts matters more than getting the pixels right.

3.76

278

📱 Product Design ✨ User Experience 🔄 Iterative Design 🧭 Usability 🏗️ Lean Methodology

Product Design for the Web

Why shipping early and designing the invisible parts matters more than getting the pixels right.

от Randy J. Hunt 2013 214 страници

3.76

278 оценки

📱 Product Design ✨ User Experience 🔄 Iterative Design 🧭 Usability 🏗️ Lean Methodology

How to Launch a Brand

от Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

How to Launch a Brand

Where brand names come from, how logos earn attention, and what turns a business into a brand.

от Fabian Geyrhalter 2020 122 страници

3.90

191 оценки

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

The Game Changer

от Jason Fox • 2014

Pep talks fail. Visible progress works. A game-design playbook for building it into work.

3.88

185

🏗️ Change Management 💼 Workplace Motivation 🎮 Gameful Design 📊 Visible Progress 🎯 Motivational Design

The Game Changer

Pep talks fail. Visible progress works. A game-design playbook for building it into work.

от Jason Fox 2014 240 страници

3.88

185 оценки

🏗️ Change Management 💼 Workplace Motivation 🎮 Gameful Design 📊 Visible Progress 🎯 Motivational Design

A Game Design Vocabulary

от Anna Anthropy • 2013

The grammar of game design: how to script a back-and-forth that players lose themselves in.

3.94

134

📗 Game Design ⚙️ Game Mechanics 🧩 Game Systems 🧠 Player Experience 📖 Emergent Narrative

A Game Design Vocabulary

The grammar of game design: how to script a back-and-forth that players lose themselves in.

от Anna Anthropy 2013 211 страници

3.94

134 оценки

📗 Game Design ⚙️ Game Mechanics 🧩 Game Systems 🧠 Player Experience 📖 Emergent Narrative

Design thinking

от Mauricio Vianna • 2012

Most innovation chases technology or markets. This method chases human meaning instead.

3.55

100

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management 🔁 Iterative Prototyping 🔍 User Research

Design thinking

Most innovation chases technology or markets. This method chases human meaning instead.

от Mauricio Vianna 2012 161 страници

3.55

100 оценки

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management 🔁 Iterative Prototyping 🔍 User Research

Color, Form, and Magic

от Nicole Pivirotto • 2021

Color and shape are spells you're already casting. Here's how to wield them on purpose.

3.58

🎨 Color Theory 🔮 Modern Witchcraft ✨ Everyday Magic 🌈 Color Psychology 🔺 Symbolism

Color, Form, and Magic

Color and shape are spells you're already casting. Here's how to wield them on purpose.

от Nicole Pivirotto 2021 112 страници

3.58

84 оценки

🎨 Color Theory 🔮 Modern Witchcraft ✨ Everyday Magic 🌈 Color Psychology 🔺 Symbolism

Play to Learn

от Sharon Boller • 2017

The step-by-step playbook for designing learning games that slash training time and boost retention.

3.95

🎮 Game Design 🛠️ Instructional Design 🎲 Game-Based Learning 🎯 Serious Games 🏢 Corporate Training

Play to Learn

The step-by-step playbook for designing learning games that slash training time and boost retention.

от Sharon Boller 2017 168 страници

3.95

42 оценки

🎮 Game Design 🛠️ Instructional Design 🎲 Game-Based Learning 🎯 Serious Games 🏢 Corporate Training

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