تشيب هيث

heathbrothers.com

تشيب هيث هو أستاذ سلوك المنظمات في كلية إدارة الأعمال بجامعة ستانفورد.
حصل على درجة البكالوريوس في الهندسة الصناعية من جامعة تكساس A&M، وعلى درجة الدكتوراه في علم النفس من جامعة ستانفورد.
يُعرف هيث بأبحاثه في مجال اتخاذ القرارات، وسلوك المنظمات، وتواصل الأفكار.
شارك في تأليف الكتاب الأكثر مبيعًا "Switch: How to Change Things When Change Is Hard" مع شقيقه دان هيث.
لقد جعلت شراكتهما في "Made to Stick" وأعمال أخرى منهما أصواتًا مؤثرة في مجالات الأعمال وعلم النفس، لا سيما في مجالات إدارة التغيير واستراتيجيات التواصل الفعّالة.

كتب تشيب هيث

أفكار عبقرية

بقلم تشيب هيث • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

١٠٠٬٠٠٠+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design

أفكار عبقرية

The gap between a forgotten memo and an urban legend is six teachable traits.

بقلم تشيب هيث 2007 291 صفحة

3.98

١٠٠٬٠٠٠+ تقييم

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design

Switch

بقلم Chip Heath • 2010

Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.

4.03

٥٥٬٠٠٠+

🏢 Change Management 🧠 Behavioral Economics 🌳 Environmental Design

Switch

Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.

بقلم Chip Heath 2010 305 صفحة

4.03

٥٥٬٠٠٠+ تقييم

🏢 Change Management 🧠 Behavioral Economics 🌳 Environmental Design

The Power of Moments

بقلم Chip Heath • 2017

You can engineer life's peak moments. The four ingredients behind experiences people never forget.

4.11

٢٥٬٠٠٠+

🏔️ Peak Experiences 🎨 Experience Design 🏢 Organizational Culture

The Power of Moments

You can engineer life's peak moments. The four ingredients behind experiences people never forget.

بقلم Chip Heath 2017 320 صفحة

4.11

٢٥٬٠٠٠+ تقييم

🏔️ Peak Experiences 🎨 Experience Design 🏢 Organizational Culture

Decisive

بقلم Chip Heath • 2013

Decisions fail in four predictable ways. A process fixes them, starting with one question.

3.96

١٨٬٠٠٠+

🧭 Decision Making 🧪 Behavioral Economics 🧠 Cognitive Biases

Decisive

Decisions fail in four predictable ways. A process fixes them, starting with one question.

بقلم Chip Heath 2013 336 صفحة

3.96

١٨٬٠٠٠+ تقييم

🧭 Decision Making 🧪 Behavioral Economics 🧠 Cognitive Biases

Making Numbers Count

بقلم Chip Heath • 2022

Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.

3.87

٢٬٠٠٠+

📊 Business Communication 📈 Data Storytelling 🔬 Science Communication

Making Numbers Count

Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.

بقلم Chip Heath 2022 224 صفحة

3.87

٢٬٠٠٠+ تقييم

📊 Business Communication 📈 Data Storytelling 🔬 Science Communication

Made to Stick (Chapter 4

بقلم Chip Heath • 2008

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

4.21

١٢٦

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging

Made to Stick (Chapter 4

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

بقلم Chip Heath 2008 291 صفحة

4.21

١٢٦ تقييم

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging

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