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SoBrief
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The Language of Trust
by Michael Maslansky • 2010
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
3.85
182
The Language of Trust Summary
The Language of Trust 91%
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
by Michael Maslansky 2010
3.85
182 ratings
The Seven Rules of Trust
by Jimmy Wales • 2025
What Wikipedia knows about trust: a blueprint for scaling reliability from one person to the world.
3.89
472
The Seven Rules of Trust Summary
The Seven Rules of Trust 90%
What Wikipedia knows about trust: a blueprint for scaling reliability from one person to the world.
by Jimmy Wales 2025
3.89
472 ratings
Smart Trust
by Stephen M.R. Covey • 2011
The judgment that turns trust from a liability into your fastest competitive edge.
3.91
465
Smart Trust Summary
Smart Trust 90%
The judgment that turns trust from a liability into your fastest competitive edge.
by Stephen M.R. Covey 2011
3.91
465 ratings
Trust Works!
by Kenneth H. Blanchard • 2013
Trust isn't a feeling: four observable behaviors you can fix today.
3.53
383
Trust Works! Summary
Trust Works! 90%
Trust isn't a feeling: four observable behaviors you can fix today.
by Kenneth H. Blanchard 2013
3.53
383 ratings
The Speed of Trust
by Stephen M.R. Covey • 2006
Trust is a measurable lever: high-trust companies outperform by 286%.
3.97
26k+
The Speed of Trust Summary
The Speed of Trust 89%
Trust is a measurable lever: high-trust companies outperform by 286%.
by Stephen M.R. Covey 2006
3.97
26k+ ratings
Liars and Outliers
by Bruce Schneier • 2012
You trust strangers with your money and your life. Here is what makes that possible.
3.79
1k+
Liars and Outliers Summary
Liars and Outliers 89%
You trust strangers with your money and your life. Here is what makes that possible.
by Bruce Schneier 2012
3.79
1k+ ratings
Duped
by Timothy R. Levine • 2019
Automatic trust works because lying is rare, but a handful of skilled deceivers bypass it entirely.
3.54
214
Duped Summary
Duped 88%
Automatic trust works because lying is rare, but a handful of skilled deceivers bypass it entirely.
by Timothy R. Levine 2019
3.54
214 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 88%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
How
by Dov Seidman • 2007
The one asset no competitor can clone: your culture and the trust your behavior earns daily.
3.59
631
How Summary
How 88%
The one asset no competitor can clone: your culture and the trust your behavior earns daily.
by Dov Seidman 2007
3.59
631 ratings
Lying
by Sam Harris • 2011
White lies still poison trust. Radical honesty is the only stable foundation for real relationships.
3.88
23k+
Lying Summary
Lying 88%
White lies still poison trust. Radical honesty is the only stable foundation for real relationships.
by Sam Harris 2011
3.88
23k+ ratings
Not Born Yesterday
by Hugo Mercier • 2020
Mass persuasion rarely works. Bad ideas spread because they feel true, not because we're gullible.
3.90
473
Not Born Yesterday Summary
Not Born Yesterday 88%
Mass persuasion rarely works. Bad ideas spread because they feel true, not because we're gullible.
by Hugo Mercier 2020
3.90
473 ratings
Liespotting
by Pamela Meyer • 2010
We catch barely half the lies told to us. Training starts with seven hidden facial signals.
3.51
2k+
Liespotting Summary
Liespotting 88%
We catch barely half the lies told to us. Training starts with seven hidden facial signals.
by Pamela Meyer 2010
3.51
2k+ ratings
Verified
by Mike Caulfield • 2023
The fact-checker method: four moves that verify anything online in under a minute.
4.24
239
Verified Summary
Verified 88%
The fact-checker method: four moves that verify anything online in under a minute.
by Mike Caulfield 2023
4.24
239 ratings
Hope for Cynics
by Jamil Zaki • 2024
Cynicism offers safety but brings depression, loneliness, and early death. The science of hope.
3.89
3k+
Hope for Cynics Summary
Hope for Cynics 88%
Cynicism offers safety but brings depression, loneliness, and early death. The science of hope.
by Jamil Zaki 2024
3.89
3k+ ratings
Talking to Strangers
by Malcolm Gladwell • 2019
The signals we use to read strangers are mostly noise, and Sandra Bland paid the price.
4.00
339k+
Talking to Strangers Summary
Talking to Strangers 88%
The signals we use to read strangers are mostly noise, and Sandra Bland paid the price.
by Malcolm Gladwell 2019
4.00
339k+ ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 88%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Surrounded by Liars
by Thomas Erikson • 2024
Four personality types, four ways to lie, and the single question that corners a habitual deceiver.
3.38
865
Surrounded by Liars Summary
Surrounded by Liars 88%
Four personality types, four ways to lie, and the single question that corners a habitual deceiver.
by Thomas Erikson 2024
3.38
865 ratings
Why Trust Matters
by Benjamin Ho • 2021
Trust is a calculated risk, not a feeling. How it built civilization, and why it's eroding.
3.70
56
Why Trust Matters Summary
Why Trust Matters 88%
Trust is a calculated risk, not a feeling. How it built civilization, and why it's eroding.
by Benjamin Ho 2021
3.70
56 ratings
The Code of Trust
by Robin Dreeke • 2017
What spies know about winning trust: five principles from a former FBI agent.
3.86
551
The Code of Trust Summary
The Code of Trust 88%
What spies know about winning trust: five principles from a former FBI agent.
by Robin Dreeke 2017
3.86
551 ratings
The Invisible Touch
by Harry Beckwith • 2000
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
3.9
184
The Invisible Touch Summary
The Invisible Touch 88%
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
by Harry Beckwith 2000
3.9
184 ratings
Enchantment
by Guy Kawasaki • 2011
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
3.74
11k+
Enchantment Summary
Enchantment 88%
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
by Guy Kawasaki 2011
3.74
11k+ ratings
The Misinformation Age
by Cailin O'Connor • 2018
False beliefs spread through social networks, not faulty brains. And the math proves it.
3.77
1k+
The Misinformation Age Summary
The Misinformation Age 88%
False beliefs spread through social networks, not faulty brains. And the math proves it.
by Cailin O'Connor 2018
3.77
1k+ ratings
Instant Networking
by Stefan Thomas • 2016
Six months to a business network that delivers clients, not just contacts.
3.47
19
Instant Networking Summary
Instant Networking 88%
Six months to a business network that delivers clients, not just contacts.
by Stefan Thomas 2016
3.47
19 ratings
A Lot of People Are Saying
by Russell Muirhead • 2019
Conspiracism changed. It no longer explains, only tears down, and it now occupies the White House.
3.60
784
A Lot of People Are Saying Summary
A Lot of People Are Saying 87%
Conspiracism changed. It no longer explains, only tears down, and it now occupies the White House.
by Russell Muirhead 2019
3.60
784 ratings
Post-Truth
by Matthew d'Ancona • 2017
Truth is everywhere and irrelevant. How emotion replaced fact in public life, and the way back.
3.75
921
Post-Truth Summary
Post-Truth 87%
Truth is everywhere and irrelevant. How emotion replaced fact in public life, and the way back.
by Matthew d'Ancona 2017
3.75
921 ratings
Three Cups of Deceit
by Jon Krakauer • 2011
The humanitarian's origin story was fiction, and his charity paid for chartered jets, not schools.
3.72
12k+
Three Cups of Deceit Summary
Three Cups of Deceit 87%
The humanitarian's origin story was fiction, and his charity paid for chartered jets, not schools.
by Jon Krakauer 2011
3.72
12k+ ratings
Survival of the Savvy
by Rick Brandon • 2004
Office politics: ignore it and lose, or play it dirty and self-destruct. A third way exists.
3.62
280
Survival of the Savvy Summary
Survival of the Savvy 87%
Office politics: ignore it and lose, or play it dirty and self-destruct. A third way exists.
by Rick Brandon 2004
3.62
280 ratings
Relationships 101
by John C. Maxwell • 2014
Lead through relationships, not rank. Skills for listening, trust, and putting your people first.
4.22
2k+
Relationships 101 Summary
Relationships 101 87%
Lead through relationships, not rank. Skills for listening, trust, and putting your people first.
by John C. Maxwell 2014
4.22
2k+ ratings
The Assault on Truth
by Peter Oborne • 2021
Two leaders, one playbook: turn truth into a loyalty test, and watch democracy erode.
3.98
1k+
The Assault on Truth Summary
The Assault on Truth 87%
Two leaders, one playbook: turn truth into a loyalty test, and watch democracy erode.
by Peter Oborne 2021
3.98
1k+ ratings
The Trusted Advisor Fieldbook
by Charles H. Green • 2011
The trust formula: why what you know matters less than what you admit you don't.
3.95
160
The Trusted Advisor Fieldbook Summary
The Trusted Advisor Fieldbook 87%
The trust formula: why what you know matters less than what you admit you don't.
by Charles H. Green 2011
3.95
160 ratings
The Art of the Con
by R. Paul Wilson • 2014
Step inside the con artist's mind: the universal scam structure and how to shut it down.
3.89
128
The Art of the Con Summary
The Art of the Con 87%
Step inside the con artist's mind: the universal scam structure and how to shut it down.
by R. Paul Wilson 2014
3.89
128 ratings
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
The New Relationship Marketing Summary
The New Relationship Marketing 87%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
The Art of Client Service, Revised and Updated Edition
by Robert Solomon • 2003
The advertising guide that teaches one thing: the relationship is the product, not the campaign.
3.95
791
The Art of Client Service, Revised and Updated Edition Summary
The Art of Client Service, Revised and Updated Edition 87%
The advertising guide that teaches one thing: the relationship is the product, not the campaign.
by Robert Solomon 2003
3.95
791 ratings
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
Social Media Marketing Summary
Social Media Marketing 87%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
Becoming a Person of Influence/Talent Is Never Enough
by John C. Maxwell • 2009
Eight character traits that earn more influence than any title ever will.
4.31
16
Becoming a Person of Influence/Talent Is Never Enough Summary
Becoming a Person of Influence/Talent Is Never Enough 87%
Eight character traits that earn more influence than any title ever will.
by John C. Maxwell 2009
4.31
16 ratings
Conversations For Action and Collected Essays
by Fernando Flores • 2013
Your company runs on promises, not org charts. Conversational moves that make commitments stick.
4.40
112
Conversations For Action and Collected Essays Summary
Conversations For Action and Collected Essays 87%
Your company runs on promises, not org charts. Conversational moves that make commitments stick.
by Fernando Flores 2013
4.40
112 ratings
Hype
by Gabrielle Bluestone • 2021
Fyre was not a glitch: the internet is built to reward hype and punish skepticism.
3.32
1k+
Hype Summary
Hype 87%
Fyre was not a glitch: the internet is built to reward hype and punish skepticism.
by Gabrielle Bluestone 2021
3.32
1k+ ratings
The Trust Edge
by David Horsager • 2011
Eight concrete practices that turn trust from a vague virtue into your fastest business accelerator.
3.80
500
The Trust Edge Summary
The Trust Edge 87%
Eight concrete practices that turn trust from a vague virtue into your fastest business accelerator.
by David Horsager 2011
3.80
500 ratings
Bunk
by Kevin Young • 2017
America's real tradition is the hoax, and its most reliable lever is race.
3.18
1k+
Bunk Summary
Bunk 87%
America's real tradition is the hoax, and its most reliable lever is race.
by Kevin Young 2017
3.18
1k+ ratings
The Certainty Illusion
by Timothy Caulfield • 2025
Science, reviews, and expert advice are corrupted by hype, profit, and bias.
3.95
614
The Certainty Illusion Summary
The Certainty Illusion 87%
Science, reviews, and expert advice are corrupted by hype, profit, and bias.
by Timothy Caulfield 2025
3.95
614 ratings
Communicate with Confidence, Revised and Expanded Edition
by Dianna Booher • 1994
The listening, trust, and feedback skills that make people want to hear what you say next.
3.83
134
Communicate with Confidence, Revised and Expanded Edition Summary
Communicate with Confidence, Revised and Expanded Edition 87%
The listening, trust, and feedback skills that make people want to hear what you say next.
by Dianna Booher 1994
3.83
134 ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 87%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
The Secret Life of Pronouns
by James W. Pennebaker • 2011
Your pronouns betray who you are: your status, your emotions, even whether you're lying.
3.67
3k+
The Secret Life of Pronouns Summary
The Secret Life of Pronouns 87%
Your pronouns betray who you are: your status, your emotions, even whether you're lying.
by James W. Pennebaker 2011
3.67
3k+ ratings
10 Laws of Trust, Expanded Edition
by Joel Peterson • 2019
Trust has rules: a measurable framework that turns culture into competitive advantage.
4.08
51
10 Laws of Trust, Expanded Edition Summary
10 Laws of Trust, Expanded Edition 87%
Trust has rules: a measurable framework that turns culture into competitive advantage.
by Joel Peterson 2019
4.08
51 ratings
Ethics for the Real World
by Ronald A. Howard • 2008
Small justifications unravel integrity. An advance ethical code stops the slide before it starts.
4.02
6k+
Ethics for the Real World Summary
Ethics for the Real World 87%
Small justifications unravel integrity. An advance ethical code stops the slide before it starts.
by Ronald A. Howard 2008
4.02
6k+ ratings
Build Your Dream Network
by J. Kelly Hoey • 2017
The career asset nobody teaches: a network built with purpose, not collected at parties.
3.67
336
Build Your Dream Network Summary
Build Your Dream Network 87%
The career asset nobody teaches: a network built with purpose, not collected at parties.
by J. Kelly Hoey 2017
3.67
336 ratings
Spy the Lie
by Philip Houston • 2012
CIA interrogators' secret: the only clues to a lie surface in the seconds after you ask.
3.88
8k+
Spy the Lie Summary
Spy the Lie 87%
CIA interrogators' secret: the only clues to a lie surface in the seconds after you ask.
by Philip Houston 2012
3.88
8k+ ratings
The Leader's Guide to Storytelling
by Stephen Denning • 2005
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
3.61
405
The Leader's Guide to Storytelling Summary
The Leader's Guide to Storytelling 87%
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
by Stephen Denning 2005
3.61
405 ratings
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
Discovering the Soul of Service Summary
Discovering the Soul of Service 87%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
Everyone Communicates, Few Connect
by John C. Maxwell • 2010
Connection beats communication: the four practices that make people feel valued and ready to act.
4.11
6k+
Everyone Communicates, Few Connect Summary
Everyone Communicates, Few Connect 87%
Connection beats communication: the four practices that make people feel valued and ready to act.
by John C. Maxwell 2010
4.11
6k+ ratings
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