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SoBrief
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Invent It, Sell It, Bank It!
by Lori Greiner • 2014
From idea to retail: how to prototype, patent, pitch, and sell your product on live TV.
3.97
603
Invent It, Sell It, Bank It! Summary
Invent It, Sell It, Bank It! 92%
From idea to retail: how to prototype, patent, pitch, and sell your product on live TV.
by Lori Greiner 2014
3.97
603 ratings
One Simple Idea for Startups and Entrepreneurs
by Stephen Key • 2012
Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.
3.78
129
One Simple Idea for Startups and Entrepreneurs Summary
One Simple Idea for Startups and Entrepreneurs 91%
Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.
by Stephen Key 2012
3.78
129 ratings
TRIZ For Dummies
by Lilly Haines-Gadd • 2016
Turn impossible trade-offs into breakthroughs. A patent-proven method for systematic innovation.
4.07
54
TRIZ For Dummies Summary
TRIZ For Dummies 91%
Turn impossible trade-offs into breakthroughs. A patent-proven method for systematic innovation.
by Lilly Haines-Gadd 2016
4.07
54 ratings
Winning At New Products
by Robert G. Cooper • 2011
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
3.75
154
Winning At New Products Summary
Winning At New Products 90%
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
by Robert G. Cooper 2011
3.75
154 ratings
Democratizing Innovation
by Eric von Hippel • 2005
Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.
3.62
617
Democratizing Innovation Summary
Democratizing Innovation 90%
Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.
by Eric von Hippel 2005
3.62
617 ratings
One Simple Idea
by Stephen Key • 2016
A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.
3.95
965
One Simple Idea Summary
One Simple Idea 90%
A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.
by Stephen Key 2016
3.95
965 ratings
The Idea Factory
by Jon Gertner • 2012
A phone monopoly's lab produced the transistor, the laser, and the digital age. How it worked.
4.21
9k+
The Idea Factory Summary
The Idea Factory 90%
A phone monopoly's lab produced the transistor, the laser, and the digital age. How it worked.
by Jon Gertner 2012
4.21
9k+ ratings
Value Proposition Design
by Alexander Osterwalder • 2013
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
4.21
7k+
Value Proposition Design Summary
Value Proposition Design 90%
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
by Alexander Osterwalder 2013
4.21
7k+ ratings
What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
What Would Apple Do? Summary
What Would Apple Do? 90%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
Insanely Simple Summary
Insanely Simple 90%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
What Customers Want Summary
What Customers Want 90%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
How Innovation Works
by Matt Ridley • 2020
Not lone geniuses but slow, collective tinkering, freedom, and accident drive real innovation.
4.11
4k+
How Innovation Works Summary
How Innovation Works 90%
Not lone geniuses but slow, collective tinkering, freedom, and accident drive real innovation.
by Matt Ridley 2020
4.11
4k+ ratings
The Steve Jobs Way
by Jay Elliot • 2009
Apple insider reveals the product and talent rules that built the world's most valuable company.
3.87
5k+
The Steve Jobs Way Summary
The Steve Jobs Way 90%
Apple insider reveals the product and talent rules that built the world's most valuable company.
by Jay Elliot 2009
3.87
5k+ ratings
The Business Model Navigator
by Oliver Gassmann • 2013
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
4.10
455
The Business Model Navigator Summary
The Business Model Navigator 90%
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
by Oliver Gassmann 2013
4.10
455 ratings
Inspired
by Marty Cagan • 2008
Why the best product teams don't take orders. They discover what customers need, fast.
4.23
26k+
Inspired Summary
Inspired 90%
Why the best product teams don't take orders. They discover what customers need, fast.
by Marty Cagan 2008
4.23
26k+ ratings
The Art of Innovation
by Tom Kelley • 2001
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
3.95
8k+
The Art of Innovation Summary
The Art of Innovation 90%
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
by Tom Kelley 2001
3.95
8k+ ratings
Designing Products People Love
by Scott Hurff • 2015
Most products fail in their empty and error states: a playbook for designing all five.
4.11
271
Designing Products People Love Summary
Designing Products People Love 89%
Most products fail in their empty and error states: a playbook for designing all five.
by Scott Hurff 2015
4.11
271 ratings
CAD Monkeys, Dinosaur Babies, and T-Shaped People
by Warren Berger • 2009
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
4.06
469
CAD Monkeys, Dinosaur Babies, and T-Shaped People Summary
CAD Monkeys, Dinosaur Babies, and T-Shaped People 89%
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
by Warren Berger 2009
4.06
469 ratings
Click
by Jake Knapp • 2025
Find what customers actually want in five days, with five people, before you build anything.
4.10
372
Click Summary
Click 89%
Find what customers actually want in five days, with five people, before you build anything.
by Jake Knapp 2025
4.10
372 ratings
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 89%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
Brick by Brick
by David C. Robertson • 2013
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
3.85
2k+
Brick by Brick Summary
Brick by Brick 89%
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
by David C. Robertson 2013
3.85
2k+ ratings
Hunch
by Bernadette Jiwa • 2017
Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.
3.51
490
Hunch Summary
Hunch 89%
Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.
by Bernadette Jiwa 2017
3.51
490 ratings
The Innovator's Method
by Nathan Furr • 2014
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
4.12
716
The Innovator's Method Summary
The Innovator's Method 89%
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
by Nathan Furr 2014
4.12
716 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 89%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
The Power of Little Ideas Summary
The Power of Little Ideas 89%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
Sprint
by Jake Knapp • 2016
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
4.18
24k+
Sprint Summary
Sprint 89%
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
by Jake Knapp 2016
4.18
24k+ ratings
The Business Idea Factory
by Andrii Sedniev • 2013
Program your subconscious tonight and wake up with a business idea: the system behind it.
3.98
462
The Business Idea Factory Summary
The Business Idea Factory 89%
Program your subconscious tonight and wake up with a business idea: the system behind it.
by Andrii Sedniev 2013
3.98
462 ratings
46 Rules of Genius, The
by Marty Neumeier • 2014
Break the rules, then build better ones: a designer's system for making creativity reliable.
3.85
302
46 Rules of Genius, The Summary
46 Rules of Genius, The 89%
Break the rules, then build better ones: a designer's system for making creativity reliable.
by Marty Neumeier 2014
3.85
302 ratings
How We Got to Now
by Steven Johnson • 2014
Six ordinary breakthroughs built the modern world; their biggest consequences were never planned.
4.12
16k+
How We Got to Now Summary
How We Got to Now 89%
Six ordinary breakthroughs built the modern world; their biggest consequences were never planned.
by Steven Johnson 2014
4.12
16k+ ratings
The Innovation Mindset
by Lorraine Hudson Marchand • 2022
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
4.18
28
The Innovation Mindset Summary
The Innovation Mindset 89%
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
by Lorraine Hudson Marchand 2022
4.18
28 ratings
The Medici Effect
by Frans Johansson • 2004
Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.
3.92
3k+
The Medici Effect Summary
The Medici Effect 89%
Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.
by Frans Johansson 2004
3.92
3k+ ratings
Creative Selection
by Ken Kocienda • 2018
How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.
4.05
5k+
Creative Selection Summary
Creative Selection 89%
How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.
by Ken Kocienda 2018
4.05
5k+ ratings
Innovate Like Edison
by Michael J. Gelb • 2007
Edison's genius was not a gift. It was five deliberate practices any team can learn.
3.83
168
Innovate Like Edison Summary
Innovate Like Edison 89%
Edison's genius was not a gift. It was five deliberate practices any team can learn.
by Michael J. Gelb 2007
3.83
168 ratings
The Nature of Technology
by W. Brian Arthur • 2009
Technology is nature harnessed, then endlessly recombined. Each invention fuels the next.
3.95
858
The Nature of Technology Summary
The Nature of Technology 89%
Technology is nature harnessed, then endlessly recombined. Each invention fuels the next.
by W. Brian Arthur 2009
3.95
858 ratings
Jony Ive
by Leander Kahney • 2013
Before the iPhone, a soft-spoken British designer saved Apple with a translucent computer.
3.99
7k+
Jony Ive Summary
Jony Ive 89%
Before the iPhone, a soft-spoken British designer saved Apple with a translucent computer.
by Leander Kahney 2013
3.99
7k+ ratings
The Invincible Company
by Alexander Osterwalder • 2020
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
4.29
656
The Invincible Company Summary
The Invincible Company 89%
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
by Alexander Osterwalder 2020
4.29
656 ratings
The Innovator's Dilemma
by Clayton M. Christensen • 1997
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
4.04
61k+
The Innovator's Dilemma Summary
The Innovator's Dilemma 89%
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
by Clayton M. Christensen 1997
4.04
61k+ ratings
The Idea Hunter
by Andy Boynton • 2011
Curiosity, observation, and rapid prototyping: a daily system for finding ideas anywhere.
3.77
585
The Idea Hunter Summary
The Idea Hunter 89%
Curiosity, observation, and rapid prototyping: a daily system for finding ideas anywhere.
by Andy Boynton 2011
3.77
585 ratings
The Evolution of Useful Things
by Henry Petroski • 1994
Annoyance, not function, gave us forks, zippers, paper clips. The real driver of everyday design.
3.52
1k+
The Evolution of Useful Things Summary
The Evolution of Useful Things 89%
Annoyance, not function, gave us forks, zippers, paper clips. The real driver of everyday design.
by Henry Petroski 1994
3.52
1k+ ratings
Ideaflow
by Jeremy Utley • 2022
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
4.08
410
Ideaflow Summary
Ideaflow 89%
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
by Jeremy Utley 2022
4.08
410 ratings
The Innovator's DNA
by Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
5k+
The Innovator's DNA Summary
The Innovator's DNA 89%
One twin study says creativity is 70 percent learned. The five skills that change the odds.
by Jeffrey H. Dyer 2011
3.97
5k+ ratings
The Things We Make
by Bill Hammack • 2023
Engineering isn't applied science: it's the art of solving problems before anyone understands them.
3.75
1k+
The Things We Make Summary
The Things We Make 89%
Engineering isn't applied science: it's the art of solving problems before anyone understands them.
by Bill Hammack 2023
3.75
1k+ ratings
Where Good Ideas Come From
by Steven Johnson • 2010
Breakthroughs come from networks, borrowed parts, and gradual insights, not lone geniuses.
3.99
16k+
Where Good Ideas Come From Summary
Where Good Ideas Come From 89%
Breakthroughs come from networks, borrowed parts, and gradual insights, not lone geniuses.
by Steven Johnson 2010
3.99
16k+ ratings
Why Greatness Cannot Be Planned
by Kenneth O. Stanley • 2015
Ambitious objectives blind you to the very discoveries that make them obsolete.
3.98
1k+
Why Greatness Cannot Be Planned Summary
Why Greatness Cannot Be Planned 89%
Ambitious objectives blind you to the very discoveries that make them obsolete.
by Kenneth O. Stanley 2015
3.98
1k+ ratings
Radical Product Thinking
by R. Dutt • 2021
Iteration refines; vision creates. Why product teams need a north star before they start building.
3.93
192
Radical Product Thinking Summary
Radical Product Thinking 89%
Iteration refines; vision creates. Why product teams need a north star before they start building.
by R. Dutt 2021
3.93
192 ratings
Start Small, Stay Small
by Rob Walling • 2010
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
3.95
2k+
Start Small, Stay Small Summary
Start Small, Stay Small 89%
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
by Rob Walling 2010
3.95
2k+ ratings
Competing Against Luck
by Clayton M. Christensen • 2016
People buy progress, not products. The progress they seek reveals what competitors never see.
4.15
6k+
Competing Against Luck Summary
Competing Against Luck 89%
People buy progress, not products. The progress they seek reveals what competitors never see.
by Clayton M. Christensen 2016
4.15
6k+ ratings
The Innovation Stack
by Jim McKelvey • 2020
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
4.22
2k+
The Innovation Stack Summary
The Innovation Stack 89%
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
by Jim McKelvey 2020
4.22
2k+ ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 89%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
Strategic Management of Technological Innovation
by Melissa A. Schilling • 2000
Where breakthroughs originate, when to jump in, and why sharing tech sometimes beats protecting it.
3.83
236
Strategic Management of Technological Innovation Summary
Strategic Management of Technological Innovation 89%
Where breakthroughs originate, when to jump in, and why sharing tech sometimes beats protecting it.
by Melissa A. Schilling 2000
3.83
236 ratings
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