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SoBrief
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Thank You for Arguing
by Jay Heinrichs • 2007
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
3.56
7k+
Thank You for Arguing Summary
Thank You for Arguing 90%
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
by Jay Heinrichs 2007
3.56
7k+ ratings
Win Every Argument
by Mehdi Hasan • 2023
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
4.06
4k+
Win Every Argument Summary
Win Every Argument 89%
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
by Mehdi Hasan 2023
4.06
4k+ ratings
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively
by Ryan N.S. Topping • 2016
Persuasion is a craft, not a gift: grammar, logic, and virtue beat charisma every time.
3.93
264
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively Summary
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively 89%
Persuasion is a craft, not a gift: grammar, logic, and virtue beat charisma every time.
by Ryan N.S. Topping 2016
3.93
264 ratings
Little Green Book of Getting Your Way
by Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1k+
Little Green Book of Getting Your Way Summary
Little Green Book of Getting Your Way 89%
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
by Jeffrey Gitomer 2007
4.02
1k+ ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 89%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
Classical Rhetoric for the Modern Student
by Edward P.J. Corbett • 1965
Five steps, three appeals, one ancient toolkit that still wins arguments and moves audiences.
4.18
430
Classical Rhetoric for the Modern Student Summary
Classical Rhetoric for the Modern Student 89%
Five steps, three appeals, one ancient toolkit that still wins arguments and moves audiences.
by Edward P.J. Corbett 1965
4.18
430 ratings
Making Your Case
by Bryan A. Garner • 2007
A judge's yes begins before the gavel: the logic, clarity, and professional habits that win cases.
4.10
2k+
Making Your Case Summary
Making Your Case 88%
A judge's yes begins before the gavel: the logic, clarity, and professional habits that win cases.
by Bryan A. Garner 2007
4.10
2k+ ratings
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
Great Leads Summary
Great Leads 88%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
The Architecture of Persuasion Summary
The Architecture of Persuasion 88%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
Say It Well
by Terry Szuplat • 2024
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
4.17
483
Say It Well Summary
Say It Well 88%
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
by Terry Szuplat 2024
4.17
483 ratings
A Rulebook for Arguments
by Anthony Weston • 1986
The rules to make every argument you write or speak stronger, clearer, and harder to refute.
3.82
3k+
A Rulebook for Arguments Summary
A Rulebook for Arguments 88%
The rules to make every argument you write or speak stronger, clearer, and harder to refute.
by Anthony Weston 1986
3.82
3k+ ratings
Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
Covert Persuasion Summary
Covert Persuasion 88%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
The Copywriter's Handbook Summary
The Copywriter's Handbook 88%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
Doesn't Hurt to Ask
by Trey Gowdy • 2020
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
4.16
2k+
Doesn't Hurt to Ask Summary
Doesn't Hurt to Ask 88%
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
by Trey Gowdy 2020
4.16
2k+ ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 88%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
Leadership
by Peter Andrei • 2020
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
3.44
50
Leadership Summary
Leadership 88%
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
by Peter Andrei 2020
3.44
50 ratings
Objective Communication
by Leonard Peikoff • 1980
Most communication floats free of reality. An Objectivist shows how to anchor yours in facts.
4.22
74
Objective Communication Summary
Objective Communication 88%
Most communication floats free of reality. An Objectivist shows how to anchor yours in facts.
by Leonard Peikoff 1980
4.22
74 ratings
The Rhetoric & The Poetics of Aristotle
by Aristotle
Persuasion is a system, not a gift: the rules for character, emotion, and logical proof.
4.00
2k+
The Rhetoric & The Poetics of Aristotle Summary
The Rhetoric & The Poetics of Aristotle 88%
Persuasion is a system, not a gift: the rules for character, emotion, and logical proof.
by Aristotle
4.00
2k+ ratings
Excellence in Business Communication
by John V. Thill • 1990
Why your first draft should wait: a planning-first method for business writing that actually lands.
3.83
206
Excellence in Business Communication Summary
Excellence in Business Communication 88%
Why your first draft should wait: a planning-first method for business writing that actually lands.
by John V. Thill 1990
3.83
206 ratings
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 88%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
How To Summary
How To 88%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
The Art of Rhetoric
by Aristotle
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
3.87
7k+
The Art of Rhetoric Summary
The Art of Rhetoric 88%
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
by Aristotle
3.87
7k+ ratings
Convence y vencerás
by Antonio Fabregat • 2017
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
3.55
31
Convence y vencerás Summary
Convence y vencerás 88%
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
by Antonio Fabregat 2017
3.55
31 ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 88%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
Persuasive Business Proposals
by Tom Sant • 1992
Most proposals lead with credentials; the ones that win lead with the client's problem.
3.80
191
Persuasive Business Proposals Summary
Persuasive Business Proposals 88%
Most proposals lead with credentials; the ones that win lead with the client's problem.
by Tom Sant 1992
3.80
191 ratings
How to Win an Argument
by Marcus Tullius Cicero • 2016
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
3.66
943
How to Win an Argument Summary
How to Win an Argument 88%
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
by Marcus Tullius Cicero 2016
3.66
943 ratings
On Speaking Well
by Peggy Noonan • 1998
A speechwriter's guide: authenticity and clear thinking beat showmanship every time.
3.89
642
On Speaking Well Summary
On Speaking Well 88%
A speechwriter's guide: authenticity and clear thinking beat showmanship every time.
by Peggy Noonan 1998
3.89
642 ratings
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
Persuasive Copywriting Summary
Persuasive Copywriting 88%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
Words that Sell Summary
Words that Sell 88%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
Farnsworth's Classical English Rhetoric
by Ward Farnsworth • 2010
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
4.16
488
Farnsworth's Classical English Rhetoric Summary
Farnsworth's Classical English Rhetoric 88%
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
by Ward Farnsworth 2010
4.16
488 ratings
Good Arguments
by Bo Seo • 2022
How to build arguments that hold, spot bad-faith moves, and know which battles to skip.
3.66
2k+
Good Arguments Summary
Good Arguments 88%
How to build arguments that hold, spot bad-faith moves, and know which battles to skip.
by Bo Seo 2022
3.66
2k+ ratings
How to Win Any Argument, Revised Edition
by Robert Mayer • 2005
Win arguments without shouting: self-control, precise language, and psychological disarming.
3.38
226
How to Win Any Argument, Revised Edition Summary
How to Win Any Argument, Revised Edition 88%
Win arguments without shouting: self-control, precise language, and psychological disarming.
by Robert Mayer 2005
3.38
226 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 88%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 88%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
How to Write Letters that Sell Summary
How to Write Letters that Sell 88%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
Words That Work
by Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
3k+
Words That Work Summary
Words That Work 88%
Your audience hears their own version. A pollster's method for making your words land as intended.
by Frank Luntz 2006
3.62
3k+ ratings
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
Copywriting Mastery Summary
Copywriting Mastery 88%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 88%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
El libro negro de la persuasión Summary
El libro negro de la persuasión 88%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
Be a Brilliant Business Writer
by Jane Curry • 2010
The practical playbook for business writing that busy readers will read, not skim past.
4.14
28
Be a Brilliant Business Writer Summary
Be a Brilliant Business Writer 88%
The practical playbook for business writing that busy readers will read, not skim past.
by Jane Curry 2010
4.14
28 ratings
They Say / I Say
by Gerald Graff • 2006
Write academic arguments that respond to others, not just declare. Templates that show you how.
3.77
6k+
They Say / I Say Summary
They Say / I Say 87%
Write academic arguments that respond to others, not just declare. Templates that show you how.
by Gerald Graff 2006
3.77
6k+ ratings
The Sense of Style
by Steven Pinker • 2014
Why can't smart people write clearly? A cognitive scientist blames one mental blind spot.
4.04
9k+
The Sense of Style Summary
The Sense of Style 87%
Why can't smart people write clearly? A cognitive scientist blames one mental blind spot.
by Steven Pinker 2014
4.04
9k+ ratings
Storytelling for Lawyers
by Philip N. Meyer • 2013
Courtrooms run on stories. The craft tools borrowed from film and fiction that decide who wins.
3.71
101
Storytelling for Lawyers Summary
Storytelling for Lawyers 87%
Courtrooms run on stories. The craft tools borrowed from film and fiction that decide who wins.
by Philip N. Meyer 2013
3.71
101 ratings
Words Like Loaded Pistols
by Sam Leith • 2011
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
3.75
2k+
Words Like Loaded Pistols Summary
Words Like Loaded Pistols 87%
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
by Sam Leith 2011
3.75
2k+ ratings
How to Write Clearly
by Tom Albrighton • 2021
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
4.29
112
How to Write Clearly Summary
How to Write Clearly 87%
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
by Tom Albrighton 2021
4.29
112 ratings
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
Yes! Summary
Yes! 87%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
How Minds Change
by David McRaney • 2022
Facts alone don't change minds: the science of persuasion and a method that does.
4.12
4k+
How Minds Change Summary
How Minds Change 87%
Facts alone don't change minds: the science of persuasion and a method that does.
by David McRaney 2022
4.12
4k+ ratings
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
Hypnotic Writing Summary
Hypnotic Writing 87%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
The Ultimate Sales Letter
by Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
2k+
The Ultimate Sales Letter Summary
The Ultimate Sales Letter 87%
How to write a sales letter that survives the wastebasket: structural rules that close the order.
by Dan S. Kennedy 1994
4.17
2k+ ratings
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
Copywriting Secrets Summary
Copywriting Secrets 87%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
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