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📈 Market Share

Strategic analyses of how companies win, defend, and lose their slice of the competitive pie. These books dissect the tactics and dynamics behind dominance in crowded markets.
Play Bigger
by Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2k+
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping
Play Bigger Summary
Play Bigger 90%
76% of a market's value goes to whoever defines it. This is the manual.
by Al Ramadan 2016
3.86
2k+ ratings
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping
7 Powers
by Hamilton Wright Helmer • 2016
Durable advantage comes in only seven forms. Most businesses possess none.
4.26
3k+
🧱 Economic Moats🌐 Network Effects⚔️ Competitive Dynamics
7 Powers Summary
7 Powers 90%
Durable advantage comes in only seven forms. Most businesses possess none.
by Hamilton Wright Helmer 2016
4.26
3k+ ratings
🧱 Economic Moats🌐 Network Effects⚔️ Competitive Dynamics
The Problem of Twelve
by John Coates • 2023
A few institutions now own and control almost everything: an old democratic trap with no clean exit.
3.52
177
🏛️ Corporate Governance⚖️ Financial Regulation💪 Concentrated Power
The Problem of Twelve Summary
The Problem of Twelve 89%
A few institutions now own and control almost everything: an old democratic trap with no clean exit.
by John Coates 2023
3.52
177 ratings
🏛️ Corporate Governance⚖️ Financial Regulation💪 Concentrated Power
Intention Economy
by Doc Searls • 2012
The market flipped: when customers bring the data and set the terms, everybody wins.
3.71
177
🌐 Internet Commerce💪 Customer Empowerment🔐 Data Ownership
Intention Economy Summary
Intention Economy 89%
The market flipped: when customers bring the data and set the terms, everybody wins.
by Doc Searls 2012
3.71
177 ratings
🌐 Internet Commerce💪 Customer Empowerment🔐 Data Ownership
Competition Demystified
by Bruce C. Greenwald • 2005
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
4.30
2k+
🏢 Corporate Strategy🔍 Competitive Analysis🚧 Barriers To Entry
Competition Demystified Summary
Competition Demystified 89%
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
by Bruce C. Greenwald 2005
4.30
2k+ ratings
🏢 Corporate Strategy🔍 Competitive Analysis🚧 Barriers To Entry
The Granularity of Growth
by Patrick Viguerie • 2007
Growth hides below the industry level. Three levers decide it, starting with where you compete.
3.67
118
📈 Corporate Growth🗂️ Portfolio Strategy🎯 Market Segmentation
The Granularity of Growth Summary
The Granularity of Growth 89%
Growth hides below the industry level. Three levers decide it, starting with where you compete.
by Patrick Viguerie 2007
3.67
118 ratings
📈 Corporate Growth🗂️ Portfolio Strategy🎯 Market Segmentation
Brand Relevance
by David A. Aaker • 2010
Preference battles are a shrinking pond. The real growth comes from digging new ones.
3.95
156
🏆 Competitive Strategy🌊 Market Creation🏗️ Category Design
Brand Relevance Summary
Brand Relevance 89%
Preference battles are a shrinking pond. The real growth comes from digging new ones.
by David A. Aaker 2010
3.95
156 ratings
🏆 Competitive Strategy🌊 Market Creation🏗️ Category Design
Profit from the Core
by Chris Zook • 2010
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
3.79
335
🏢 Business Strategy📈 Corporate Growth🎯 Strategic Focus
Profit from the Core Summary
Profit from the Core 89%
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
by Chris Zook 2010
3.79
335 ratings
🏢 Business Strategy📈 Corporate Growth🎯 Strategic Focus
The Long Tail
by Chris Anderson • 2006
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
3.82
30k+
🖥️ Digital Economics🎯 Niche Markets🔍 Algorithmic Curation
The Long Tail Summary
The Long Tail 89%
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
by Chris Anderson 2006
3.82
30k+ ratings
🖥️ Digital Economics🎯 Niche Markets🔍 Algorithmic Curation
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning
Market Your Way to Growth Summary
Market Your Way to Growth 89%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning
Marketing
by Brian Tracy • 2014
Why your product isn't selling, and the strategic playbook for making customers choose you first.
4.09
400
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning
Marketing Summary
Marketing 89%
Why your product isn't selling, and the strategic playbook for making customers choose you first.
by Brian Tracy 2014
4.09
400 ratings
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning
The Platform Delusion
by Jonathan A. Knee • 2021
Not all platforms are created equal. The economic physics that separate Airbnb from Uber.
3.98
223
🖥️ Digital Platforms🏰 Competitive Moats🕸️ Network Effects
The Platform Delusion Summary
The Platform Delusion 89%
Not all platforms are created equal. The economic physics that separate Airbnb from Uber.
by Jonathan A. Knee 2021
3.98
223 ratings
🖥️ Digital Platforms🏰 Competitive Moats🕸️ Network Effects
The Innovator's Dilemma
by Clayton M. Christensen • 1997
The practices that make a company excellent are the same ones that make it obsolete.
4.04
61k+
🔻 Organizational Decline⚙️ Technology Management♟️ Competitive Strategy
The Innovator's Dilemma Summary
The Innovator's Dilemma 89%
The practices that make a company excellent are the same ones that make it obsolete.
by Clayton M. Christensen 1997
4.04
61k+ ratings
🔻 Organizational Decline⚙️ Technology Management♟️ Competitive Strategy
The Sharing Economy
by Arun Sundararajan • 2016
Trust between strangers, scaled by smartphones, is building an economy that sidesteps the firm.
3.66
491
🤝 Sharing Economy🔌 Platform Economics🚗 Gig Economy
The Sharing Economy Summary
The Sharing Economy 89%
Trust between strangers, scaled by smartphones, is building an economy that sidesteps the firm.
by Arun Sundararajan 2016
3.66
491 ratings
🤝 Sharing Economy🔌 Platform Economics🚗 Gig Economy
The Mesh
by Lisa Gansky • 2010
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
3.66
1k+
🤝 Sharing Economy💡 Business Model Innovation♻️ Circular Economy
The Mesh Summary
The Mesh 89%
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
by Lisa Gansky 2010
3.66
1k+ ratings
🤝 Sharing Economy💡 Business Model Innovation♻️ Circular Economy
The Man Who Broke Capitalism
by David Gelles • 2022
Jack Welch's doctrine still rules the corner office, and it is slowly gutting the middle class.
4.03
3k+
💼 Shareholder Primacy⏱️ Corporate Short-Termism💰 Financialization
The Man Who Broke Capitalism Summary
The Man Who Broke Capitalism 89%
Jack Welch's doctrine still rules the corner office, and it is slowly gutting the middle class.
by David Gelles 2022
4.03
3k+ ratings
💼 Shareholder Primacy⏱️ Corporate Short-Termism💰 Financialization
Scale and Scope
by Alfred D. Chandler Jr. • 1990
Why some firms dominate for decades while rivals vanish: the secret isn't technology or capital.
3.93
71
📊 Industrial Organization🌐 Comparative Capitalism⚖️ Economies Of Scale
Scale and Scope Summary
Scale and Scope 89%
Why some firms dominate for decades while rivals vanish: the secret isn't technology or capital.
by Alfred D. Chandler Jr. 1990
3.93
71 ratings
📊 Industrial Organization🌐 Comparative Capitalism⚖️ Economies Of Scale
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
Niche Down Summary
Niche Down 89%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
Crossing the Chasm
by Geoffrey A. Moore • 2002
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
4.02
32k+
🖥️ Technology Marketing📊 Diffusion Of Innovations📚 Silicon Valley Canon
Crossing the Chasm Summary
Crossing the Chasm 89%
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
by Geoffrey A. Moore 2002
4.02
32k+ ratings
🖥️ Technology Marketing📊 Diffusion Of Innovations📚 Silicon Valley Canon
Where the Money Is
by Adam Seessel • 2022
Value investing needs an upgrade for tech. Recast earnings, hunt moats, and buy with a margin.
4.21
817
💎 Value Investing🏰 Competitive Moats🔍 Fundamental Analysis
Where the Money Is Summary
Where the Money Is 89%
Value investing needs an upgrade for tech. Recast earnings, hunt moats, and buy with a margin.
by Adam Seessel 2022
4.21
817 ratings
💎 Value Investing🏰 Competitive Moats🔍 Fundamental Analysis
Go Woke, Go Broke
by Charles Gasparino • 2024
How Disney, Budweiser, and Target lost billions betting their customers wanted progressive politics.
3.81
178
📋 Corporate Governance✊ Corporate Activism🏛️ Free Market Advocacy
Go Woke, Go Broke Summary
Go Woke, Go Broke 89%
How Disney, Budweiser, and Target lost billions betting their customers wanted progressive politics.
by Charles Gasparino 2024
3.81
178 ratings
📋 Corporate Governance✊ Corporate Activism🏛️ Free Market Advocacy
The Essays of Warren Buffett
by Warren Buffett • 1998
Buffett's shareholder letters: value businesses, spot accounting tricks, profit from panic.
4.33
8k+
🧠 Value Investing🏛️ Corporate Governance📈 Long-Term Investing
The Essays of Warren Buffett Summary
The Essays of Warren Buffett 89%
Buffett's shareholder letters: value businesses, spot accounting tricks, profit from panic.
by Warren Buffett 1998
4.33
8k+ ratings
🧠 Value Investing🏛️ Corporate Governance📈 Long-Term Investing
Inside the Tornado
by Geoffrey A. Moore • 1995
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
3.98
2k+
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy
Inside the Tornado Summary
Inside the Tornado 89%
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
by Geoffrey A. Moore 1995
3.98
2k+ ratings
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
💼 Business Strategy📊 Strategic Management🏗️ Market Creation
Blue Ocean Strategy Summary
Blue Ocean Strategy 89%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
💼 Business Strategy📊 Strategic Management🏗️ Market Creation
Competitive Advantage
by Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
5k+
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning
Competitive Advantage Summary
Competitive Advantage 89%
Your industry does not determine your profits. The way you arrange your activities does.
by Michael E. Porter 1985
4.18
5k+ ratings
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning
Capitalist Punishment
by Vivek Ramaswamy • 2023
Your retirement money is voting on climate mandates and social policy. You were never asked.
4.04
327
📋 Esg Investing📊 Corporate Governance🏦 Wall Street Critique
Capitalist Punishment Summary
Capitalist Punishment 89%
Your retirement money is voting on climate mandates and social policy. You were never asked.
by Vivek Ramaswamy 2023
4.04
327 ratings
📋 Esg Investing📊 Corporate Governance🏦 Wall Street Critique
Transaction Man
by Nicholas Lemann • 2019
America traded institutions for deals, then deals for networks. Each era left more people behind.
3.71
318
🏢 Corporate Governance📜 Financial History🇺🇸 American Capitalism
Transaction Man Summary
Transaction Man 89%
America traded institutions for deals, then deals for networks. Each era left more people behind.
by Nicholas Lemann 2019
3.71
318 ratings
🏢 Corporate Governance📜 Financial History🇺🇸 American Capitalism
The Innovation Stack
by Jim McKelvey • 2020
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
4.22
2k+
🏗️ Business Innovation🏰 Competitive Moats🌊 Market Creation
The Innovation Stack Summary
The Innovation Stack 88%
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
by Jim McKelvey 2020
4.22
2k+ ratings
🏗️ Business Innovation🏰 Competitive Moats🌊 Market Creation
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 88%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
Netflixed
by Gina Keating • 2012
Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.
3.97
2k+
🎬 Entertainment Business⚔️ Corporate Rivalry💡 Disruptive Innovation
Netflixed Summary
Netflixed 88%
Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.
by Gina Keating 2012
3.97
2k+ ratings
🎬 Entertainment Business⚔️ Corporate Rivalry💡 Disruptive Innovation
The Content Trap
by Bharat Anand • 2016
Great content is a trap. Digital success goes to companies that master connections instead.
4.17
831
🎯 Digital Strategy🕸️ Network Effects♟️ Competitive Strategy
The Content Trap Summary
The Content Trap 88%
Great content is a trap. Digital success goes to companies that master connections instead.
by Bharat Anand 2016
4.17
831 ratings
🎯 Digital Strategy🕸️ Network Effects♟️ Competitive Strategy
The Profit Paradox
by Jan Eeckhout • 2021
Since 1980, corporate profits have soared while wages stayed flat. The common thread: market power.
3.91
302
📊 Labor Economics💪 Market Power📉 Wage Stagnation
The Profit Paradox Summary
The Profit Paradox 88%
Since 1980, corporate profits have soared while wages stayed flat. The common thread: market power.
by Jan Eeckhout 2021
3.91
302 ratings
📊 Labor Economics💪 Market Power📉 Wage Stagnation
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 88%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics
Subprime Attention Crisis
by Tim Hwang • 2020
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
3.61
1k+
🌐 Internet Economy👀 Attention Economy💥 Market Bubbles
Subprime Attention Crisis Summary
Subprime Attention Crisis 88%
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
by Tim Hwang 2020
3.61
1k+ ratings
🌐 Internet Economy👀 Attention Economy💥 Market Bubbles
The Transformation of Corporate Control
by Neil Fligstein • 1990
Antitrust, not markets, built the modern firm: four legal pivots that remade American business.
4.09
11
🏢 Corporate History📊 Economic Sociology⚖️ Antitrust Law
The Transformation of Corporate Control Summary
The Transformation of Corporate Control 88%
Antitrust, not markets, built the modern firm: four legal pivots that remade American business.
by Neil Fligstein 1990
4.09
11 ratings
🏢 Corporate History📊 Economic Sociology⚖️ Antitrust Law
Samsung Electronics and the Struggle for Leadership of the Electronics Industry
by Anthony Michell • 2010
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
3.50
20
🧊 Semiconductor Industry🔄 Corporate Turnarounds⚠️ Crisis Management
Samsung Electronics and the Struggle for Leadership of the Electronics Industry Summary
Samsung Electronics and the Struggle for Leadership of the Electronics Industry 88%
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
by Anthony Michell 2010
3.50
20 ratings
🧊 Semiconductor Industry🔄 Corporate Turnarounds⚠️ Crisis Management
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
Eating the Big Fish Summary
Eating the Big Fish 88%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
The Star Principle
by Richard Koch • 2008
Five percent of businesses create ninety-five percent of value. The blueprint for building one.
4.18
378
📊 Business Strategy🚀 High-Growth Ventures🥇 Market Leadership
The Star Principle Summary
The Star Principle 88%
Five percent of businesses create ninety-five percent of value. The blueprint for building one.
by Richard Koch 2008
4.18
378 ratings
📊 Business Strategy🚀 High-Growth Ventures🥇 Market Leadership
Web 2.0
by Amy Shuen • 2007
Your users are your best asset: why giving products away builds billion-dollar businesses.
3.32
149
🏗️ Platform Economics🔗 Network Effects🆓 Freemium Models
Web 2.0 Summary
Web 2.0 88%
Your users are your best asset: why giving products away builds billion-dollar businesses.
by Amy Shuen 2007
3.32
149 ratings
🏗️ Platform Economics🔗 Network Effects🆓 Freemium Models
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 88%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility
The Architecture of Markets
by Neil Fligstein • 2001
Markets are built by states, firms, and shared beliefs, not spontaneous order.
4.15
52
🧑‍🔬 Economic Sociology🏛️ Political Economy📊 Institutional Economics
The Architecture of Markets Summary
The Architecture of Markets 88%
Markets are built by states, firms, and shared beliefs, not spontaneous order.
by Neil Fligstein 2001
4.15
52 ratings
🧑‍🔬 Economic Sociology🏛️ Political Economy📊 Institutional Economics
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus
Focus Summary
Focus 88%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Category Creation Summary
Category Creation 88%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
The Art of Business Wars
by David Brown • 2021
The competitive secrets buried in a century of business battles, from Ford to Amazon.
4.00
679
🥊 Business Rivalries📜 Business History♟️ Competitive Strategy
The Art of Business Wars Summary
The Art of Business Wars 88%
The competitive secrets buried in a century of business battles, from Ford to Amazon.
by David Brown 2021
4.00
679 ratings
🥊 Business Rivalries📜 Business History♟️ Competitive Strategy
Non Obvious Megatrends
by Rohit Bhargava • 2020
Most people see what's obvious. The five habits and one method for seeing what comes next.
3.56
351
📈 Trend Forecasting🔍 Pattern Recognition👁️ Attention Economy
Non Obvious Megatrends Summary
Non Obvious Megatrends 88%
Most people see what's obvious. The five habits and one method for seeing what comes next.
by Rohit Bhargava 2020
3.56
351 ratings
📈 Trend Forecasting🔍 Pattern Recognition👁️ Attention Economy
The Mind of the Strategist
by Kenichi Ohmae • 1982
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
4.01
695
🧠 Strategic Thinking🏆 Competitive Strategy🇯🇵 Japanese Business
The Mind of the Strategist Summary
The Mind of the Strategist 88%
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
by Kenichi Ohmae 1982
4.01
695 ratings
🧠 Strategic Thinking🏆 Competitive Strategy🇯🇵 Japanese Business
YouthNation
by Matt Britton • 2015
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
4.06
18
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy
YouthNation Summary
YouthNation 88%
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
by Matt Britton 2015
4.06
18 ratings
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy
Quality Investing
by Lawrence A. Cunningham • 2016
The companies that outperform for decades share three traits. The stock's price isn't one of them.
4.34
1k+
📈 Investment Philosophy💰 Capital Allocation🏰 Competitive Advantages
Quality Investing Summary
Quality Investing 88%
The companies that outperform for decades share three traits. The stock's price isn't one of them.
by Lawrence A. Cunningham 2016
4.34
1k+ ratings
📈 Investment Philosophy💰 Capital Allocation🏰 Competitive Advantages
Eat People
by Andy Kessler • 2011
Find what gets cheaper every year, waste it prodigiously, and let the market eat the rest.
3.63
393
🚀 Tech Entrepreneurship💥 Creative Destruction🏛️ Austrian Economics
Eat People Summary
Eat People 88%
Find what gets cheaper every year, waste it prodigiously, and let the market eat the rest.
by Andy Kessler 2011
3.63
393 ratings
🚀 Tech Entrepreneurship💥 Creative Destruction🏛️ Austrian Economics
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 88%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation
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⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel