🏷️ Crafting Your Brand

Strategic guides to defining and communicating a personal or business identity that resonates authentically with the people you want to reach.

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Brand Mapping Strategy 92%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

Be The Brand

by Jules Marcoux • 2016

Turn your reputation into revenue: the playbook for building a personal brand that pays.

3.75

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

Be The Brand 92%

Turn your reputation into revenue: the playbook for building a personal brand that pays.

by Jules Marcoux 2016

3.75

72 ratings

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

How to Launch a Brand 92%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 92%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0 92%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle 92%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

Branding

by Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding 92%

Why most brands look the same and the disciplined process that makes yours the exception.

by Michael Johnson 2016

4.32

294 ratings

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Brand Gap, The

by Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

6k+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Brand Gap, The 92%

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

by Marty Neumeier 2003

3.98

6k+ ratings

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Visual Hammer

by Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer 92%

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

by Laura Ries 2012

3.88

161 ratings

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Creative personal branding

by Jürgen Salenbacher • 2010

A branding guide that starts where most don't: self-awareness, vision, and creative leadership.

3.14

247

🧱 Personal Branding 🎨 Creative Economy 💡 Design Thinking 🎯 Career Strategy 🤝 Networking

Creative personal branding 91%

A branding guide that starts where most don't: self-awareness, vision, and creative leadership.

by Jürgen Salenbacher 2010

3.14

247 ratings

🧱 Personal Branding 🎨 Creative Economy 💡 Design Thinking 🎯 Career Strategy 🤝 Networking

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Brand Now 91%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Bigger Than This

by Fabian Geyrhalter • 2018

Commodity brands become icons not by invention but by the eight traits that make them matter.

4.17

213

📊 Brand Strategy 🚀 Startup Branding 📖 Brand Storytelling 🎯 Purpose-Driven Brands 💖 Emotional Branding

Bigger Than This 91%

Commodity brands become icons not by invention but by the eight traits that make them matter.

by Fabian Geyrhalter 2018

4.17

213 ratings

📊 Brand Strategy 🚀 Startup Branding 📖 Brand Storytelling 🎯 Purpose-Driven Brands 💖 Emotional Branding

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 91%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

Branding For Dummies

by Bill Chiaravalle • 2006

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

3.74

118

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

Branding For Dummies 91%

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

by Bill Chiaravalle 2006

3.74

118 ratings

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

Zag

by Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

4k+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Zag 91%

Why different beats better, and the method for making your brand the one they remember.

by Marty Neumeier 2006

3.99

4k+ ratings

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

You Are a Brand!

by Catherine Kaputa • 2005

Brand your career like a product: a step-by-step guide to packaging your skills, look, and story.

3.65

231

🏷️ Personal Branding 📈 Career Development 👔 Professional Image 🤝 Networking Strategies 📖 Business Storytelling

You Are a Brand! 91%

Brand your career like a product: a step-by-step guide to packaging your skills, look, and story.

by Catherine Kaputa 2005

3.65

231 ratings

🏷️ Personal Branding 📈 Career Development 👔 Professional Image 🤝 Networking Strategies 📖 Business Storytelling

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 91%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Jab, Jab, Jab, Right Hook

by Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9k+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook 91%

Give value long before you sell, and make every post feel native to its platform.

by Gary Vaynerchuk 2013

3.95

9k+ ratings

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Platform

by Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

4.16

13k+

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform 91%

The exact playbook for building an online platform from scratch: a blog that fuels a career.

by Michael Hyatt 2012

4.16

13k+ ratings

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down 91%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Platform

by Cynthia Johnson • 2019

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

3.74

359

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

Platform 91%

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

by Cynthia Johnson 2019

3.74

359 ratings

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

Designing Brand Identity

by Alina Wheeler • 2003

The complete playbook for turning abstract company values into a brand people trust on sight.

4.12

3k+

🆔 Brand Identity 🏢 Corporate Branding 🧭 Brand Strategy ⚙️ Design Process 🔗 Identity Systems

Designing Brand Identity 91%

The complete playbook for turning abstract company values into a brand people trust on sight.

by Alina Wheeler 2003

4.12

3k+ ratings

🆔 Brand Identity 🏢 Corporate Branding 🧭 Brand Strategy ⚙️ Design Process 🔗 Identity Systems

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Rethinking Prestige Branding 91%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

BrandingPays

by Karen Kang • 2013

A five-step system for building the personal brand that makes opportunities chase you.

3.69

178

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence 📱 Social Media Presence 🛡️ Reputation Management

BrandingPays 91%

A five-step system for building the personal brand that makes opportunities chase you.

by Karen Kang 2013

3.69

178 ratings

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence 📱 Social Media Presence 🛡️ Reputation Management

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

4k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding Summary

The 22 Immutable Laws Of Branding 91%

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998

3.88

4k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

Rise of the Youpreneur

by Chris Ducker • 2018

When your brand is your name, no platform algorithm or policy change can make you obsolete.

4.08

283

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Rise of the Youpreneur 91%

When your brand is your name, no platform algorithm or policy change can make you obsolete.

by Chris Ducker 2018

4.08

283 ratings

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Uniqueing Your Brand

by Jeff Jochum • 2016

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

4.75

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Uniqueing Your Brand 91%

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

by Jeff Jochum 2016

4.75

4 ratings

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Key Person of Influence

by Daniel Priestley • 2010

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

4.02

2k+

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft 🤝 Strategic Partnerships 📦 Product Creation

Key Person of Influence 91%

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

by Daniel Priestley 2010

4.02

2k+ ratings

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft 🤝 Strategic Partnerships 📦 Product Creation

Personal Branding for Dummies

by Susan Chritton • 2012

Being the best-kept secret in your industry is a career killer. The fix.

3.79

135

👤 Personal Branding 📈 Career Development 🤝 Strategic Networking 👔 Professional Image 🔍 Self-Assessment

Personal Branding for Dummies 91%

Being the best-kept secret in your industry is a career killer. The fix.

by Susan Chritton 2012

3.79

135 ratings

👤 Personal Branding 📈 Career Development 🤝 Strategic Networking 👔 Professional Image 🔍 Self-Assessment

Be Your Own Brand

by David McNally • 2002

Your brand already exists in the minds of others. A system for shaping it deliberately.

3.46

112

🏷️ Personal Branding 📈 Career Development 💎 Authenticity 🎭 Impression Management 🤝 Relationship Building

Be Your Own Brand 91%

Your brand already exists in the minds of others. A system for shaping it deliberately.

by David McNally 2002

3.46

112 ratings

🏷️ Personal Branding 📈 Career Development 💎 Authenticity 🎭 Impression Management 🤝 Relationship Building

Badass Your Brand

by Pia Silva • 2017

The brand playbook for commanding premium prices and working only with clients you actually want.

4.40

400

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Badass Your Brand 91%

The brand playbook for commanding premium prices and working only with clients you actually want.

by Pia Silva 2017

4.40

400 ratings

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Lean Branding

by Laura Busche • 2014

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

3.71

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Lean Branding 91%

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

by Laura Busche 2014

3.71

99 ratings

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Conquer Your Rebrand

by Bill Kenney • 2023

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

4.28

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding 🧭 Brand Strategy 🎨 Visual Identity

Conquer Your Rebrand 91%

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

by Bill Kenney 2023

4.28

32 ratings

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding 🧭 Brand Strategy 🎨 Visual Identity

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 91%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

Building Strong Brands

by David A. Aaker • 1995

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

3.99

657

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Building Strong Brands 91%

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

by David A. Aaker 1995

3.99

657 ratings

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

You Are The Brand

by Mike Kim • 2021

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

4.22

259

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

You Are The Brand 90%

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

by Mike Kim 2021

4.22

259 ratings

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

Hello, My Name Is Awesome

by Alexandra Watkins • 2014

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

4.13

983

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

Hello, My Name Is Awesome 90%

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

by Alexandra Watkins 2014

4.13

983 ratings

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

You Are a Writer

by Jeff Goins • 2012

Before craft comes identity: a playbook for platform, audience, and the persistence to get read.

3.80

4k+

🪪 Writer Identity 🏗️ Platform Building 🏷️ Personal Branding 👥 Audience Building ✍️ Aspiring Authors

You Are a Writer 90%

Before craft comes identity: a playbook for platform, audience, and the persistence to get read.

by Jeff Goins 2012

3.80

4k+ ratings

🪪 Writer Identity 🏗️ Platform Building 🏷️ Personal Branding 👥 Audience Building ✍️ Aspiring Authors

Tell Me About Yourself

by Holley M. Murchison • 2017

Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.

3.30

107

🎤 Self Presentation 📖 Personal Storytelling 🤝 Professional Networking ✂️ Applied Storytelling 💎 Authenticity At Work

Tell Me About Yourself 90%

Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.

by Holley M. Murchison 2017

3.30

107 ratings

🎤 Self Presentation 📖 Personal Storytelling 🤝 Professional Networking ✂️ Applied Storytelling 💎 Authenticity At Work

The One Hour Content Plan

by Meera Kothand • 2017

End the idea scramble: three frameworks that plan a year of blog content in one hour.

4.05

2k+

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

The One Hour Content Plan 90%

End the idea scramble: three frameworks that plan a year of blog content in one hour.

by Meera Kothand 2017

4.05

2k+ ratings

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 90%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Category Creation

by Anthony Kennada • 2019

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

3.86

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing 👥 Community Building 💡 Thought Leadership

Category Creation 90%

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

by Anthony Kennada 2019

3.86

72 ratings

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing 👥 Community Building 💡 Thought Leadership

Craft, Inc.

by Meg Mateo Ilasco • 2007

The business playbook for makers: permits, pricing, branding, and getting into stores.

3.86

1k+

🧵 Craft Business 🎨 Creative Entrepreneurship 🏷️ Brand Identity Design 📢 Craft Marketing 💪 Creative Confidence

Craft, Inc. 90%

The business playbook for makers: permits, pricing, branding, and getting into stores.

by Meg Mateo Ilasco 2007

3.86

1k+ ratings

🧵 Craft Business 🎨 Creative Entrepreneurship 🏷️ Brand Identity Design 📢 Craft Marketing 💪 Creative Confidence

Logos that Last

by Allan Peters • 2023

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

4.21

253

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

Logos that Last 90%

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

by Allan Peters 2023

4.21

253 ratings

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

KNOWN

by Mark W. Schaefer • 2017

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

4.00

443

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

KNOWN 90%

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

by Mark W. Schaefer 2017

4.00

443 ratings

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

by Jessica Zweig • 2021

Most personal branding advice demands a performance. This one proves authenticity pays better.

3.88

329

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Be 90%

Most personal branding advice demands a performance. This one proves authenticity pays better.

by Jessica Zweig 2021

3.88

329 ratings

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Building a Storybrand

by Donald Miller • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

27k+

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Building a Storybrand 90%

Stop making your brand the hero. A story framework that clears the fog so customers buy.

by Donald Miller 2017

4.26

27k+ ratings

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Eating the Big Fish 90%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Story Driven

by Bernadette Jiwa • 2018

Most strategy starts with the market. The best strategy starts with the mirror.

3.85

669

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

Story Driven 90%

Most strategy starts with the market. The best strategy starts with the mirror.

by Bernadette Jiwa 2018

3.85

669 ratings

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

Find Your Clear Vision

by Lisa Guillot • 2023

A personal brand that sticks begins inside: clear the beliefs that keep your vision small.

4.00

🎯 Personal Branding 👁️ Visionary Leadership 🔗 Limiting Beliefs ⚡ Energy Work 🌊 Flow State

Find Your Clear Vision 90%

A personal brand that sticks begins inside: clear the beliefs that keep your vision small.

by Lisa Guillot 2023

4.00

11 ratings

🎯 Personal Branding 👁️ Visionary Leadership 🔗 Limiting Beliefs ⚡ Energy Work 🌊 Flow State

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Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M