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SoBrief
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Culture Jam
by Kalle Lasn • 1999
The inside of your head is a billboard. Here is the spray paint.
3.63
2k+
Culture Jam Summary
Culture Jam 90%
The inside of your head is a billboard. Here is the spray paint.
by Kalle Lasn 1999
3.63
2k+ ratings
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
Brandwashed Summary
Brandwashed 89%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
Rebel Sell
by Joseph Heath • 2004
The counterculture's war on consumerism is the consumer economy's greatest weapon.
3.84
2k+
Rebel Sell Summary
Rebel Sell 89%
The counterculture's war on consumerism is the consumer economy's greatest weapon.
by Joseph Heath 2004
3.84
2k+ ratings
Pound Foolish
by Helaine Olen • 2012
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
3.67
2k+
Pound Foolish Summary
Pound Foolish 89%
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
by Helaine Olen 2012
3.67
2k+ ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 89%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
Phishing for Phools Summary
Phishing for Phools 88%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
Cool Summary
Cool 88%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
Cheaponomics
by Michael S. Carolan • 2014
Every low price hides a bill you are already paying, just not at the register.
3.65
20
Cheaponomics Summary
Cheaponomics 88%
Every low price hides a bill you are already paying, just not at the register.
by Michael S. Carolan 2014
3.65
20 ratings
Stealing Your Life
by Frank W. Abagnale • 2007
A former forger on how thieves pick targets, and the habits that make them move on.
3.67
293
Stealing Your Life Summary
Stealing Your Life 88%
A former forger on how thieves pick targets, and the habits that make them move on.
by Frank W. Abagnale 2007
3.67
293 ratings
Delay, Deny, Defend
by Jay M. Feinman • 2010
McKinsey taught insurers to see claims not as promises to keep but as costs to cut.
4.03
805
Delay, Deny, Defend Summary
Delay, Deny, Defend 88%
McKinsey taught insurers to see claims not as promises to keep but as costs to cut.
by Jay M. Feinman 2010
4.03
805 ratings
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
Captains Of Consciousness Summary
Captains Of Consciousness 88%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
The Buy Nothing, Get Everything Plan
by Liesl Clark • 2020
A no-shopping plan that saves money, cuts waste, and turns neighbors into your best resource.
3.44
2k+
The Buy Nothing, Get Everything Plan Summary
The Buy Nothing, Get Everything Plan 88%
A no-shopping plan that saves money, cuts waste, and turns neighbors into your best resource.
by Liesl Clark 2020
3.44
2k+ ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 88%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
Subprime Attention Crisis
by Tim Hwang • 2020
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
3.61
1k+
Subprime Attention Crisis Summary
Subprime Attention Crisis 88%
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
by Tim Hwang 2020
3.61
1k+ ratings
Buy What You Love Without Going Broke
by Jennifer Louise Smith • 2025
A 30-day reset for your spending: align every dollar with what you value, and guilt-free the rest.
3.92
1k+
Buy What You Love Without Going Broke Summary
Buy What You Love Without Going Broke 88%
A 30-day reset for your spending: align every dollar with what you value, and guilt-free the rest.
by Jennifer Louise Smith 2025
3.92
1k+ ratings
Intention Economy
by Doc Searls • 2012
The market flipped: when customers bring the data and set the terms, everybody wins.
3.71
177
Intention Economy Summary
Intention Economy 88%
The market flipped: when customers bring the data and set the terms, everybody wins.
by Doc Searls 2012
3.71
177 ratings
The Art of Frugal Hedonism
by Annie Raser-Rowland • 2017
Spend nothing to feel rich: how to live luxuriously on less by retraining your senses.
3.62
7k+
The Art of Frugal Hedonism Summary
The Art of Frugal Hedonism 88%
Spend nothing to feel rich: how to live luxuriously on less by retraining your senses.
by Annie Raser-Rowland 2017
3.62
7k+ ratings
Get Rich or Lie Trying
by Symeon Brown • 2022
The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.
3.85
922
Get Rich or Lie Trying Summary
Get Rich or Lie Trying 88%
The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.
by Symeon Brown 2022
3.85
922 ratings
The High Price of Materialism
by Tim Kasser • 2002
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
3.65
708
The High Price of Materialism Summary
The High Price of Materialism 88%
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
by Tim Kasser 2002
3.65
708 ratings
Financially Stupid People Are Everywhere
by Jason Kelly • 2010
Credit cards, car loans, and mortgages are not tools. They are the traps that keep Americans broke.
3.50
134
Financially Stupid People Are Everywhere Summary
Financially Stupid People Are Everywhere 88%
Credit cards, car loans, and mortgages are not tools. They are the traps that keep Americans broke.
by Jason Kelly 2010
3.50
134 ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 88%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
Why She Buys Summary
Why She Buys 88%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
How to Smell a Rat
by Kenneth L. Fisher • 2009
The simple due-diligence moves that catch a fraud years before regulators do.
3.43
162
How to Smell a Rat Summary
How to Smell a Rat 88%
The simple due-diligence moves that catch a fraud years before regulators do.
by Kenneth L. Fisher 2009
3.43
162 ratings
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
Paid Attention Summary
Paid Attention 88%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
The Story of Stuff
by Annie Leonard • 2010
A five-stage global machine grinds resources into toxic waste. The owners call it the economy.
4.08
4k+
The Story of Stuff Summary
The Story of Stuff 88%
A five-stage global machine grinds resources into toxic waste. The owners call it the economy.
by Annie Leonard 2010
4.08
4k+ ratings
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
Spent Summary
Spent 88%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
The Day the World Stops Shopping
by J.B. MacKinnon • 2021
Less shopping saves the planet and wrecks the economy. The path through that trap.
4.13
5k+
The Day the World Stops Shopping Summary
The Day the World Stops Shopping 87%
Less shopping saves the planet and wrecks the economy. The path through that trap.
by J.B. MacKinnon 2021
4.13
5k+ ratings
Not Just a Pretty Face
by Stacy Malkan • 2007
168 chemicals enter your body daily through cosmetics. Not one was FDA safety-tested.
3.96
511
Not Just a Pretty Face Summary
Not Just a Pretty Face 87%
168 chemicals enter your body daily through cosmetics. Not one was FDA safety-tested.
by Stacy Malkan 2007
3.96
511 ratings
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 87%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
The People's Business
by Lee Drutman • 2004
Corporations are not people, yet they won human rights and bought the democracy that created them.
4.33
12
The People's Business Summary
The People's Business 87%
Corporations are not people, yet they won human rights and bought the democracy that created them.
by Lee Drutman 2004
4.33
12 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 87%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
Stuffocation
by James Wallman • 2013
More stuff, less happiness. The science is in: experiences beat possessions every time.
3.49
4k+
Stuffocation Summary
Stuffocation 87%
More stuff, less happiness. The science is in: experiences beat possessions every time.
by James Wallman 2013
3.49
4k+ ratings
United Breaks Guitars
by Dave Carroll • 2012
United broke his Taylor guitar. He didn't sue. He wrote a song that eleven million people watched.
3.58
140
United Breaks Guitars Summary
United Breaks Guitars 87%
United broke his Taylor guitar. He didn't sue. He wrote a song that eleven million people watched.
by Dave Carroll 2012
3.58
140 ratings
The Attention Merchants
by Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
5k+
The Attention Merchants Summary
The Attention Merchants 87%
Your attention has been for sale since 1833. The hidden industry that trades in it.
by Tim Wu 2016
4.07
5k+ ratings
Buyology
by Martin Lindstrom • 2008
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
3.76
14k+
Buyology Summary
Buyology 87%
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
by Martin Lindstrom 2008
3.76
14k+ ratings
Broke, USA
by Gary Rivlin • 2010
How pawnshops and payday lenders turned the working poor into a multi-billion dollar market.
3.71
1k+
Broke, USA Summary
Broke, USA 87%
How pawnshops and payday lenders turned the working poor into a multi-billion dollar market.
by Gary Rivlin 2010
3.71
1k+ ratings
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
Consumerology Summary
Consumerology 87%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
No Logo
by Naomi Klein • 2000
Products became logos, logos became lifestyles, and public life became a mall.
3.89
33k+
No Logo Summary
No Logo 87%
Products became logos, logos became lifestyles, and public life became a mall.
by Naomi Klein 2000
3.89
33k+ ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 87%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
Discover Your Inner Economist
by Tyler Cowen • 2007
Hidden economics of love, lunch, and looking good: incentives that work when cash fails.
3.41
2k+
Discover Your Inner Economist Summary
Discover Your Inner Economist 87%
Hidden economics of love, lunch, and looking good: incentives that work when cash fails.
by Tyler Cowen 2007
3.41
2k+ ratings
Hype
by Gabrielle Bluestone • 2021
Fyre was not a glitch: the internet is built to reward hype and punish skepticism.
3.32
1k+
Hype Summary
Hype 87%
Fyre was not a glitch: the internet is built to reward hype and punish skepticism.
by Gabrielle Bluestone 2021
3.32
1k+ ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 87%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
The Year of Less
by Cait Flanders • 2018
She quit shopping for a year and shed 70% of her belongings. What remained surprised her.
3.45
71k+
The Year of Less Summary
The Year of Less 87%
She quit shopping for a year and shed 70% of her belongings. What remained surprised her.
by Cait Flanders 2018
3.45
71k+ ratings
Fatal Conveniences
by Darin Olien • 2023
Your morning routine exposes you to 126 chemicals. The simple swaps that will save your health.
3.74
1k+
Fatal Conveniences Summary
Fatal Conveniences 87%
Your morning routine exposes you to 126 chemicals. The simple swaps that will save your health.
by Darin Olien 2023
3.74
1k+ ratings
The Wal-Mart Effect
by Charles Fishman • 2006
200,000 gallons of pickles a week: the hidden cost behind the lowest sticker price.
3.84
4k+
The Wal-Mart Effect Summary
The Wal-Mart Effect 87%
200,000 gallons of pickles a week: the hidden cost behind the lowest sticker price.
by Charles Fishman 2006
3.84
4k+ ratings
Trust Me, I'm Lying
by Ryan Holiday • 2012
Blogs run on lies. A former insider shows who supplies them and why truth loses.
3.85
12k+
Trust Me, I'm Lying Summary
Trust Me, I'm Lying 87%
Blogs run on lies. A former insider shows who supplies them and why truth loses.
by Ryan Holiday 2012
3.85
12k+ ratings
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
Decoded Summary
Decoded 87%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
What to Eat Now
by Marion Nestle • 2025
Every supermarket aisle is engineered by an industry that profits from your confusion.
4.04
292
What to Eat Now Summary
What to Eat Now 87%
Every supermarket aisle is engineered by an industry that profits from your confusion.
by Marion Nestle 2025
4.04
292 ratings
Financial Adulting
by Ashley Feinstein Gerstley • 2022
Personal finance for the system we actually live in, not the one your parents had.
4.16
205
Financial Adulting Summary
Financial Adulting 87%
Personal finance for the system we actually live in, not the one your parents had.
by Ashley Feinstein Gerstley 2022
4.16
205 ratings
The Certainty Illusion
by Timothy Caulfield • 2025
Science, reviews, and expert advice are corrupted by hype, profit, and bias.
3.95
614
The Certainty Illusion Summary
The Certainty Illusion 87%
Science, reviews, and expert advice are corrupted by hype, profit, and bias.
by Timothy Caulfield 2025
3.95
614 ratings
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