Limbă
Cuvintele modelează gândurile noastre, relațiile și însăși înțelegerea realității – de la metaforele care structurează gândirea noastră până la modurile subtile în care gramatica influențează cultura. Cărțile noastre despre limbaj explorează comunicarea în toate formele sale, oferind perspective și ghidaj practic despre scris, vorbit și fascinanta știință din spatele modului în care oamenii folosesc cuvintele pentru a se conecta și a crea sens.
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Story Engineering
Six storytelling skills and a four-part map that transform an idea into a novel that works.
Scriere
Referință
Dezvoltare personală
Cărți despre cărți
Creativity
Story Engineering
Six storytelling skills and a four-part map that transform an idea into a novel that works.
Scriere
Referință
Dezvoltare personală
Cărți despre cărți
Creativity
Wired for Story
Your reader's brain evolved to crave story. Neuroscience now knows what it expects from yours.
Scriere
Psihologie
Referință
Limbă
Cărți despre cărți
Wired for Story
Your reader's brain evolved to crave story. Neuroscience now knows what it expects from yours.
Scriere
Psihologie
Referință
Limbă
Cărți despre cărți
How To Write Funny
Comedy demystified: a set of learnable devices that turn humor from mystery into repeatable craft.
Scriere
Umor
Comedie
Dezvoltare personală
Referință
How To Write Funny
Comedy demystified: a set of learnable devices that turn humor from mystery into repeatable craft.
Scriere
Umor
Comedie
Dezvoltare personală
Referință
Frogs Into Princes
Read eye movements, anchor emotions, and rewrite the past: the live NLP workshop.
Psihologie
Dezvoltare personală
Limbă
Dezvoltare personală
Mind, Body & Spirit
Frogs Into Princes
Read eye movements, anchor emotions, and rewrite the past: the live NLP workshop.
Psihologie
Dezvoltare personală
Limbă
Dezvoltare personală
Mind, Body & Spirit
A Game Design Vocabulary
The grammar of game design: how to script a back-and-forth that players lose themselves in.
Design
Referință
Educație
Artă
Tehnologie
A Game Design Vocabulary
The grammar of game design: how to script a back-and-forth that players lose themselves in.
Design
Referință
Educație
Artă
Tehnologie
How to Win Every Argument
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
Filosofie
Dezvoltare personală
Referință
Psihologie
Limbă
How to Win Every Argument
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
Filosofie
Dezvoltare personală
Referință
Psihologie
Limbă
The Japanese Mind
Japan runs on unwritten rules. Twelve everyday concepts reveal the logic beneath the surface.
Culture
Japonia
Sociologie
Antropologie
Asia
The Japanese Mind
Japan runs on unwritten rules. Twelve everyday concepts reveal the logic beneath the surface.
Culture
Japonia
Sociologie
Antropologie
Asia
Unleash the Power of Storytelling
Bullet points put people to sleep. One simple story structure makes them feel and act instead.
Business
Dezvoltare personală
Scriere
Psihologie
Leadership
Unleash the Power of Storytelling
Bullet points put people to sleep. One simple story structure makes them feel and act instead.
Business
Dezvoltare personală
Scriere
Psihologie
Leadership
Writing That Works
From emails to proposals, the enduring rules for business writing that gets read and gets results.
Business
Scriere
Dezvoltare personală
Limbă
Referință
Writing That Works
From emails to proposals, the enduring rules for business writing that gets read and gets results.
Business
Scriere
Dezvoltare personală
Limbă
Referință
Reframing
Change anyone's mind, including your own, by shifting the frame around their experience.
Psihologie
Dezvoltare personală
Limbă
Creștere personală
Sănătate mintală
Reframing
Change anyone's mind, including your own, by shifting the frame around their experience.
Psihologie
Dezvoltare personală
Limbă
Creștere personală
Sănătate mintală
The Geography of Thought
Westerners lock on objects; East Asians read the field: a divide rooted in ancient Greece and China.
Psihologie
Sociologie
Antropologie
Cultural
Filosofie
The Geography of Thought
Westerners lock on objects; East Asians read the field: a divide rooted in ancient Greece and China.
Psihologie
Sociologie
Antropologie
Cultural
Filosofie
The Writing Revolution
Clear writing is teachable. The method starts with a single sentence and works in every classroom.
Educație
Predare
Scriere
Școală
Limbă
The Writing Revolution
Clear writing is teachable. The method starts with a single sentence and works in every classroom.
Educație
Predare
Scriere
Școală
Limbă
Speak English Like an American
300 idioms, zero lists: a cookie-business story that teaches real American speech.
Limbă
Educație
Referință
Grammar
Instructional
Speak English Like an American
300 idioms, zero lists: a cookie-business story that teaches real American speech.
Limbă
Educație
Referință
Grammar
Instructional
Moral Politics
Liberals and conservatives don't just disagree; they're running different family simulations.
Politică
Psihologie
Filosofie
Limbă
Sociologie
Moral Politics
Liberals and conservatives don't just disagree; they're running different family simulations.
Politică
Psihologie
Filosofie
Limbă
Sociologie
Effortless English
Grammar made you slow. The fix: massive listening, whole phrases, and a playful mindset.
Dezvoltare personală
Limbă
Educație
Psihologie
Dezvoltare personală
Effortless English
Grammar made you slow. The fix: massive listening, whole phrases, and a playful mindset.
Dezvoltare personală
Limbă
Educație
Psihologie
Dezvoltare personală
The Art of Rhetoric
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
Filosofie
Clasice
Scriere
Politică
Psihologie
The Art of Rhetoric
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
Filosofie
Clasice
Scriere
Politică
Psihologie
The Art of Nonfiction
Skip the mystique: nonfiction writing is a system, and the outline is its non-negotiable start.
Scriere
Filosofie
Referință
Educație
Cărți despre cărți
The Art of Nonfiction
Skip the mystique: nonfiction writing is a system, and the outline is its non-negotiable start.
Scriere
Filosofie
Referință
Educație
Cărți despre cărți
The Story Grid
Why stories fail, scene by scene: an editor's diagnostic that finds the break and the fix.
Referință
Cărți despre cărți
Creativity
Limbă
Dezvoltare personală
The Story Grid
Why stories fail, scene by scene: an editor's diagnostic that finds the break and the fix.
Referință
Cărți despre cărți
Creativity
Limbă
Dezvoltare personală
Am I Making Myself Clear?
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
Business
Dezvoltare personală
Scriere
Limbă
Dezvoltare personală
Am I Making Myself Clear?
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
Business
Dezvoltare personală
Scriere
Limbă
Dezvoltare personală
Techniques of the Selling Writer
Master the rhythm of conflict and emotional reaction that makes any story impossible to put down.
Scriere
Referință
Dezvoltare personală
Creativity
Educație
Techniques of the Selling Writer
Master the rhythm of conflict and emotional reaction that makes any story impossible to put down.
Scriere
Referință
Dezvoltare personală
Creativity
Educație
Legal Writing in Plain English
The plain-English playbook for lawyers: how to structure, cut, and clarify every sentence you write.
Drept
Scriere
Referință
Limbă
Grammar
Legal Writing in Plain English
The plain-English playbook for lawyers: how to structure, cut, and clarify every sentence you write.
Drept
Scriere
Referință
Limbă
Grammar
The Elements of Style
Kill your adverbs, activate your verbs, and never say 'in order to': the writing bible, modernized.
Referință
Scriere
Limbă
Grammar
Clasice
The Elements of Style
Kill your adverbs, activate your verbs, and never say 'in order to': the writing bible, modernized.
Referință
Scriere
Limbă
Grammar
Clasice
Word Hero
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
Scriere
Limbă
Referință
Dezvoltare personală
Psihologie
Word Hero
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
Scriere
Limbă
Referință
Dezvoltare personală
Psihologie
Persuasive Copywriting
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
Scriere
Business
Psihologie
Marketing
Dezvoltare personală
Persuasive Copywriting
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
Scriere
Business
Psihologie
Marketing
Dezvoltare personală
Sleight of Mouth
Limiting beliefs have a grammatical structure. Learn the verbal patterns that target it directly.
Psihologie
Dezvoltare personală
Limbă
Business
Leadership
Sleight of Mouth
Limiting beliefs have a grammatical structure. Learn the verbal patterns that target it directly.
Psihologie
Dezvoltare personală
Limbă
Business
Leadership
Language, Truth and Logic
A single test separates meaningful statements from nonsense, and most of philosophy fails it.
Filosofie
Limbă
Știință
Clasice
Secolul al XX-lea
Language, Truth and Logic
A single test separates meaningful statements from nonsense, and most of philosophy fails it.
Filosofie
Limbă
Știință
Clasice
Secolul al XX-lea
Hypnotic Writing
A guide to matching your reader's mental trance and leading them straight to the sale.
Scriere
Business
Marketing
Dezvoltare personală
Psihologie
Hypnotic Writing
A guide to matching your reader's mental trance and leading them straight to the sale.
Scriere
Business
Marketing
Dezvoltare personală
Psihologie
How to Write a Damn Good Novel, II
Most novelists fail at the premise, not the prose. The craft rules for getting it right.
Scriere
Referință
Cărți despre cărți
Dezvoltare personală
Creativity
How to Write a Damn Good Novel, II
Most novelists fail at the premise, not the prose. The craft rules for getting it right.
Scriere
Referință
Cărți despre cărți
Dezvoltare personală
Creativity
Save the Cat! Writes a Novel
A screenwriter's 15-beat method, adapted for novels: how to map a flawed hero's full transformation.
Scriere
Referință
Dezvoltare personală
Creativity
Educație
Save the Cat! Writes a Novel
A screenwriter's 15-beat method, adapted for novels: how to map a flawed hero's full transformation.
Scriere
Referință
Dezvoltare personală
Creativity
Educație
Plot & Structure
Four pillars of plot that hold readers from opening to climax, whether you outline or not.
Scriere
Referință
Limbă
Dezvoltare personală
Cărți despre cărți
Plot & Structure
Four pillars of plot that hold readers from opening to climax, whether you outline or not.
Scriere
Referință
Limbă
Dezvoltare personală
Cărți despre cărți
What Is ChatGPT Doing... and Why Does It Work?
ChatGPT is just next-word prediction. The breakthrough is what that reveals about language itself.
Informatică
Știință
Tehnologie
Matematică
Limbă
What Is ChatGPT Doing... and Why Does It Work?
ChatGPT is just next-word prediction. The breakthrough is what that reveals about language itself.
Informatică
Știință
Tehnologie
Matematică
Limbă
Madrigal's Magic Key to Spanish
A large Spanish vocabulary is already yours. A few conversion patterns make it usable.
Limbă
Educație
Referință
Learning
Dezvoltare personală
Madrigal's Magic Key to Spanish
A large Spanish vocabulary is already yours. A few conversion patterns make it usable.
Limbă
Educație
Referință
Learning
Dezvoltare personală
The Art of Character
The five things every unforgettable character has, and why questionnaires will never uncover them.
Scriere
Referință
Film
Cărți despre cărți
Creativity
The Art of Character
The five things every unforgettable character has, and why questionnaires will never uncover them.
Scriere
Referință
Film
Cărți despre cărți
Creativity
The Myth of Mars and Venus
Verbal ability overlaps 99.75% between sexes. The gender-communication industry is built on noise.
Limbă
Gen
Feminism
Psihologie
Sociologie
The Myth of Mars and Venus
Verbal ability overlaps 99.75% between sexes. The gender-communication industry is built on noise.
Limbă
Gen
Feminism
Psihologie
Sociologie
Words Like Loaded Pistols
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
Scriere
Limbă
Filosofie
Istorie
Referință
Words Like Loaded Pistols
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
Scriere
Limbă
Filosofie
Istorie
Referință
Short Stories in English for Beginners
A book of stories where finishing feels like winning, and every page quietly upgrades your English.
Limbă
Educație
Povestiri scurte
Antologii
Referință
Short Stories in English for Beginners
A book of stories where finishing feels like winning, and every page quietly upgrades your English.
Limbă
Educație
Povestiri scurte
Antologii
Referință
