세스 고딘

출생년도: 1960 sethgodin.com @ThisIsSethsBlog

세스 고딘은 저명한 작가이자 기업가, 마케팅 전문가입니다.
그는 "퍼플 카우"와 "모든 마케터는 거짓말쟁이다"를 포함한 여러 베스트셀러 비즈니스 및 마케팅 서적을 저술했습니다.
고딘은 혁신적인 아이디어와 디지털 시대의 트렌드를 예측하는 능력으로 잘 알려져 있습니다.
그는 1998년 야후에 인수된 인터랙티브 마케팅 회사 요요다인을 설립했습니다.
고딘은 스탠포드에서 MBA를 취득했으며, 마케팅과 기업가 정신 분야에서 영향력 있는 사상가로 인정받고 있습니다.
그의 작업은 전통적인 비즈니스 관행에 도전하고, 기업들이 마케팅 전략에서 창의성과 혁신을 수용하도록 장려하는 데 중점을 두고 있습니다.

저서 목록: 세스 고딘

보랏빛 소가 온다

저자: 세스 고딘 • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56,000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

몰입형

보랏빛 소가 온다

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

저자: 세스 고딘 2009 172 페이지

3.78

56,000+ 개의 평점

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

린치핀

저자: 세스 고딘 • 2010

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

3.83

46,000+

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

린치핀

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

저자: 세스 고딘 2010 257 페이지

3.83

46,000+ 개의 평점

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

트라이브

저자: 세스 고딘 • 2008

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

3.80

42,000+

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

트라이브

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

저자: 세스 고딘 2008 162 페이지

3.80

42,000+ 개의 평점

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

The Dip

저자: Seth Godin • 2007

The secret to winning isn't persistence. It's knowing exactly when to walk away.

3.78

38,000+

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

The Dip

The secret to winning isn't persistence. It's knowing exactly when to walk away.

저자: Seth Godin 2007 80 페이지

3.78

38,000+ 개의 평점

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

The Icarus Deception

저자: Seth Godin • 2012

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

4.07

19,000+

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

The Icarus Deception

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

저자: Seth Godin 2012 256 페이지

4.07

19,000+ 개의 평점

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

디스 이즈 마케팅

저자: 세스 고딘 • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17,000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

디스 이즈 마케팅

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

저자: 세스 고딘 2018 288 페이지

3.92

17,000+ 개의 평점

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

All Marketers Are Liars

저자: Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16,000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

All Marketers Are Liars

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

저자: Seth Godin 2005 208 페이지

3.88

16,000+ 개의 평점

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

퍼미션 마케팅

저자: 세스 고딘 • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14,000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

퍼미션 마케팅

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

저자: 세스 고딘 2014 256 페이지

3.91

14,000+ 개의 평점

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Poke the Box

저자: Seth Godin • 2011

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

3.77

14,000+

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Poke the Box

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

저자: Seth Godin 2011 96 페이지

3.77

14,000+ 개의 평점

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Unleashing the Idea Virus

저자: Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

5,000+

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

저자: Seth Godin 2000 234 페이지

3.93

5,000+ 개의 평점

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

Compare Features

Free

Pro

📖 Read Summaries

Read unlimited summaries. Free users get 3 per month

🎧 Listen to Summaries

Listen to unlimited summaries in 40 languages

—

❤️ Unlimited Bookmarks

Free users are limited to 4

—

📜 Unlimited History

Free users are limited to 4

—

📥 Unlimited Downloads

Free users are limited to 1

—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M