セス・ゴーディン

生年： 1960 sethgodin.com @ThisIsSethsBlog

セス・ゴーディンは、著名な著者、起業家、そしてマーケティングの専門家である。彼は「パープル・カウ」や「すべてのマーケターは嘘つきである」など、ビジネスとマーケティングに関する数多くのベストセラーを書いている。ゴーディンは、その革新的なアイデアとデジタル時代のトレンドを予測する能力で知られている。彼はインタラクティブマーケティング会社であるヨヨダインを設立し、1998年にYahoo!に買収された。ゴーディンはスタンフォード大学でMBAを取得しており、マーケティングと起業家精神における影響力のある思想家として認識されている。彼の仕事は、伝統的なビジネス慣行に挑戦し、企業がマーケティング戦略において創造性と革新を受け入れることを奨励することに焦点を当てている。.

著書：セス・ゴーディン

「紫の牛」を売れ！

著： セス・ゴーディン • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56,000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

イマーシブ

「紫の牛」を売れ！

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

著： セス・ゴーディン 2009 172 ページ

3.78

56,000+ 件の評価

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

Linchpin

著： Seth Godin • 2010

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

3.83

46,000+

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

Linchpin

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

著： Seth Godin 2010 257 ページ

3.83

46,000+ 件の評価

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

トライブ

著： セス・ゴーディン • 2008

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

3.80

42,000+

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

トライブ

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

著： セス・ゴーディン 2008 162 ページ

3.80

42,000+ 件の評価

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

The Dip

著： Seth Godin • 2007

The secret to winning isn't persistence. It's knowing exactly when to walk away.

3.78

38,000+

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

The Dip

The secret to winning isn't persistence. It's knowing exactly when to walk away.

著： Seth Godin 2007 80 ページ

3.78

38,000+ 件の評価

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

The Icarus Deception

著： Seth Godin • 2012

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

4.07

19,000+

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

The Icarus Deception

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

著： Seth Godin 2012 256 ページ

4.07

19,000+ 件の評価

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

THIS IS MARKETING ディスイズマーケティング市場を動かす

著： セス・ゴーディン • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17,000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

THIS IS MARKETING ディスイズマーケティング市場を動かす

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

著： セス・ゴーディン 2018 288 ページ

3.92

17,000+ 件の評価

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

All Marketers Are Liars

著： Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16,000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

All Marketers Are Liars

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

著： Seth Godin 2005 208 ページ

3.88

16,000+ 件の評価

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

パーミション・マーケティング：見知らぬ人を友人に、友人を顧客にする方法

著： セス・ゴーディン • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14,000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

パーミション・マーケティング：見知らぬ人を友人に、友人を顧客にする方法

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

著： セス・ゴーディン 2014 256 ページ

3.91

14,000+ 件の評価

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Poke the Box

著： Seth Godin • 2011

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

3.77

14,000+

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Poke the Box

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

著： Seth Godin 2011 96 ページ

3.77

14,000+ 件の評価

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Unleashing the Idea Virus

著： Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

5,000+

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

著： Seth Godin 2000 234 ページ

3.93

5,000+ 件の評価

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

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セス・ゴーディン

著書： セス・ゴーディン

著書：セス・ゴーディン