Philip Kotler

Lahir tahun 1931 kotlermarketing.com

Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.

Buku oleh Philip Kotler

Marketing Management

oleh Philip Kotler • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

6.000+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation

Marketing Management

Most companies think marketing is selling. It's not. Here is the complete discipline.

oleh Philip Kotler 1967 729 halaman

4.06

6.000+ penilaian

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation

Marketing 4.0

oleh Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3.000+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey

Marketing 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

oleh Philip Kotler 2016 208 halaman

4.06

3.000+ penilaian

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey

Marketing 3.0

oleh Philip Kotler • 2010

Marketing sold products, then won customers. The next era competes for meaning.

3.99

1.000+

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism

Marketing 3.0

Marketing sold products, then won customers. The next era competes for meaning.

oleh Philip Kotler 2010 208 halaman

3.99

1.000+ penilaian

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism

Marketing Insights from A to Z

oleh Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

1.000+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity

Marketing Insights from A to Z

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

oleh Philip Kotler 2003 224 halaman

4.07

1.000+ penilaian

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity

Marketing 5.0

oleh Philip Kotler • 2021

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

4.00

1.000+

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience

Marketing 5.0

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

oleh Philip Kotler 2021 206 halaman

4.00

1.000+ penilaian

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience

Marketing 6.0

oleh Philip Kotler • 2023

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

3.70

246

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing

Marketing 6.0

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

oleh Philip Kotler 2023 256 halaman

3.70

246 penilaian

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing

Corporate Social Responsibility

oleh Philip Kotler • 2004

The framework that turns corporate giving from a cost into a competitive lever.

3.90

187

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship

Corporate Social Responsibility

The framework that turns corporate giving from a cost into a competitive lever.

oleh Philip Kotler 2004 320 halaman

3.90

187 penilaian

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship

Market Your Way to Growth

oleh Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning

Market Your Way to Growth

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

oleh Philip Kotler 2012 240 halaman

3.95

99 penilaian

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning

Winning Global Markets

oleh Philip Kotler • 2014

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

3.83

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy

Winning Global Markets

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

oleh Philip Kotler 2014 201 halaman

3.83

35 penilaian

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy

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