Jonah Berger

Jonah Berger adalah seorang profesor pemasaran di Wharton School, Universitas Pennsylvania, sekaligus penulis buku terlaris.
Selama lebih dari 15 tahun, ia meneliti pengaruh sosial dan alasan mengapa produk serta ide bisa menjadi populer.
Berger telah menerbitkan banyak artikel di jurnal akademik dan memberikan konsultasi kepada perusahaan Fortune 500.
Karyanya sering mendapat perhatian dari media besar seperti New York Times dan Harvard Business Review.
Keahliannya dalam pemasaran viral dan perilaku konsumen menjadikannya sosok yang sangat dihormati di bidang ini.
Buku-bukunya, termasuk Contagious dan Invisible Influence, mengupas kekuatan tersembunyi yang membentuk perilaku manusia dan proses pengambilan keputusan.

Buku oleh Jonah Berger

Contagious

oleh Jonah Berger • 2013

The science of why people share: research-backed levers for making your ideas spread.

3.98

33.000+

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth

Contagious

The science of why people share: research-backed levers for making your ideas spread.

oleh Jonah Berger 2013 210 halaman

3.98

33.000+ penilaian

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth

Invisible Influence

oleh Jonah Berger • 2016

Almost every choice you make was shaped by someone else. You just never noticed.

3.70

3.000+

🧠 Social Influence 🛒 Consumer Psychology 🎭 Identity Signaling

Invisible Influence

Almost every choice you make was shaped by someone else. You just never noticed.

oleh Jonah Berger 2016 272 halaman

3.70

3.000+ penilaian

🧠 Social Influence 🛒 Consumer Psychology 🎭 Identity Signaling

The Catalyst

oleh Jonah Berger • 2020

Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.

3.92

3.000+

🧠 Behavioral Economics 🔄 Change Management 🗣️ Persuasion Psychology

The Catalyst

Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.

oleh Jonah Berger 2020 276 halaman

3.92

3.000+ penilaian

🧠 Behavioral Economics 🔄 Change Management 🗣️ Persuasion Psychology

Magic Words

oleh Jonah Berger • 2023

Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.

3.90

1.000+

🧠 Persuasion Science 🗣️ Behavioral Linguistics 🏷️ Identity Framing

Magic Words

Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.

oleh Jonah Berger 2023 256 halaman

3.90

1.000+ penilaian

🧠 Persuasion Science 🗣️ Behavioral Linguistics 🏷️ Identity Framing

How Ideas Spread

oleh Jonah Berger • 2014

We share things to signal who we are. That single insight unlocks why ideas spread.

3.70

378

🚀 Viral Marketing 🛒 Consumer Psychology 🗣️ Word Of Mouth

How Ideas Spread

We share things to signal who we are. That single insight unlocks why ideas spread.

oleh Jonah Berger 2014 6 halaman

3.70

378 penilaian

🚀 Viral Marketing 🛒 Consumer Psychology 🗣️ Word Of Mouth

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

Compare Features

Free

Pro

📖 Read Summaries

Read unlimited summaries. Free users get 3 per month

🎧 Listen to Summaries

Listen to unlimited summaries in 40 languages

—

❤️ Unlimited Bookmarks

Free users are limited to 4

—

📜 Unlimited History

Free users are limited to 4

—

📥 Unlimited Downloads

Free users are limited to 1

—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M