Réseaux sociaux
La révolution numérique a transformé notre façon de nous connecter, de commercialiser et de bâtir des relations, créant des opportunités sans précédent pour ceux qui maîtrisent l'engagement en ligne. Ces guides experts révèlent des stratégies éprouvées pour exploiter les plateformes sociales afin de développer votre marque, atteindre des millions de clients et prospérer dans le paysage commercial interconnecté d'aujourd'hui.
Réseaux sociaux Résumés de livres
Enshittification
Big Tech didn't turn evil; competition, regulation, and worker power simply stopped holding it back.
Technologie
Internet
Business
Économie
Politique
Immersif
Enshittification
Big Tech didn't turn evil; competition, regulation, and worker power simply stopped holding it back.
Technologie
Internet
Business
Économie
Politique
Careless People
Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.
Mémoires
Business
Technologie
Réseaux sociaux
Politique
Careless People
Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.
Mémoires
Business
Technologie
Réseaux sociaux
Politique
Day Trading Attention
Forget followers. Create content algorithms reward, then put money only behind what already works.
Business
Réseaux sociaux
Entrepreneuriat
Développement personnel
Finance
Day Trading Attention
Forget followers. Create content algorithms reward, then put money only behind what already works.
Business
Réseaux sociaux
Entrepreneuriat
Développement personnel
Finance
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
Business
Management
Réseaux sociaux
Écriture
Entrepreneuriat
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
Business
Management
Réseaux sociaux
Écriture
Entrepreneuriat
The Youtube Formula
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
Business
Développement personnel
Technologie
Réseaux sociaux
Entrepreneuriat
The Youtube Formula
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
Business
Développement personnel
Technologie
Réseaux sociaux
Entrepreneuriat
One Million Followers
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
Business
Réseaux sociaux
Marketing
Entrepreneuriat
Développement personnel
One Million Followers
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
Business
Réseaux sociaux
Marketing
Entrepreneuriat
Développement personnel
Vous avez été publiquement humilié
180 years without public shaming ended when the internet made everyone a potential mob member.
Psychologie
Sociologie
Journalisme
Technologie
Réseaux sociaux
Vous avez été publiquement humilié
180 years without public shaming ended when the internet made everyone a potential mob member.
Psychologie
Sociologie
Journalisme
Technologie
Réseaux sociaux
YouTube Secrets
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
Business
Développement personnel
Réseaux sociaux
Entrepreneuriat
Technologie
YouTube Secrets
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
Business
Développement personnel
Réseaux sociaux
Entrepreneuriat
Technologie
L'art de l'invisibilité
From encrypted messages to burner devices, a hacker guide to vanishing from always-on surveillance.
Technologie
Informatique
Internet
Science
Référence
L'art de l'invisibilité
From encrypted messages to burner devices, a hacker guide to vanishing from always-on surveillance.
Technologie
Informatique
Internet
Science
Référence
Le Guide ultime de Google AdWords
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
Business
Marketing
Technologie
Internet
Référence
Le Guide ultime de Google AdWords
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
Business
Marketing
Technologie
Internet
Référence
Black Mirror and Philosophy
Every Black Mirror episode is a philosophical thought experiment hiding inside a dystopian thriller.
Philosophie
Technologie
Ethics
Sociologie
Psychologie
Black Mirror and Philosophy
Every Black Mirror episode is a philosophical thought experiment hiding inside a dystopian thriller.
Philosophie
Technologie
Ethics
Sociologie
Psychologie
Influencer
What to charge, what to sign, when to hire an agent: the business manual for influencers.
Business
Développement personnel
Réseaux sociaux
Entrepreneuriat
Développement personnel
Influencer
What to charge, what to sign, when to hire an agent: the business manual for influencers.
Business
Développement personnel
Réseaux sociaux
Entrepreneuriat
Développement personnel
Content Inc.
Build the audience first. The product comes later: six steps to a content business.
Business
Entrepreneuriat
Écriture
Leadership
Développement personnel
Content Inc.
Build the audience first. The product comes later: six steps to a content business.
Business
Entrepreneuriat
Écriture
Leadership
Développement personnel
Crushing It!
Skip perfection. Turn your obsession and a phone into a business with multiple income streams.
Business
Entrepreneuriat
Développement personnel
Développement personnel
Réseaux sociaux
Crushing It!
Skip perfection. Turn your obsession and a phone into a business with multiple income streams.
Business
Entrepreneuriat
Développement personnel
Développement personnel
Réseaux sociaux
Stratégie de marketing digital
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
Business
Référence
Technologie
Management
Internet
Stratégie de marketing digital
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
Business
Référence
Technologie
Management
Internet
Growth Hacker Marketing
Marketing is no longer a department. It is a product feature, and it runs on data.
Business
Entrepreneuriat
Technologie
Internet
Réseaux sociaux
Growth Hacker Marketing
Marketing is no longer a department. It is a product feature, and it runs on data.
Business
Entrepreneuriat
Technologie
Internet
Réseaux sociaux
Mindmasters
Algorithms read personality from digital traces. The fix isn't privacy; it's collective ownership.
Psychologie
Technologie
Science
Sociologie
Réseaux sociaux
Mindmasters
Algorithms read personality from digital traces. The fix isn't privacy; it's collective ownership.
Psychologie
Technologie
Science
Sociologie
Réseaux sociaux
Ten Arguments for Deleting Your Social Media Accounts Right Now
Social media is a behavior-modification machine. The only sane answer: delete your accounts.
Technologie
Réseaux sociaux
Psychologie
Sociologie
Politique
Ten Arguments for Deleting Your Social Media Accounts Right Now
Social media is a behavior-modification machine. The only sane answer: delete your accounts.
Technologie
Réseaux sociaux
Psychologie
Sociologie
Politique
Crushing YouTube
Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.
Réseaux sociaux
Business
Marketing
Entrepreneuriat
Technologie
Crushing YouTube
Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.
Réseaux sociaux
Business
Marketing
Entrepreneuriat
Technologie
L'Art des réseaux sociaux
How to optimize every profile, post, and reply so your social media earns its own audience.
Business
Réseaux sociaux
Marketing
Référence
Développement personnel
L'Art des réseaux sociaux
How to optimize every profile, post, and reply so your social media earns its own audience.
Business
Réseaux sociaux
Marketing
Référence
Développement personnel
Filterworld
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
Technologie
Sociologie
Culture
Réseaux sociaux
Internet
Filterworld
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
Technologie
Sociologie
Culture
Réseaux sociaux
Internet
TikTok Boom
China built the world's most addictive app. The algorithm knows you better than your friends do.
Technologie
Business
Réseaux sociaux
Chine
Histoire
TikTok Boom
China built the world's most addictive app. The algorithm knows you better than your friends do.
Technologie
Business
Réseaux sociaux
Chine
Histoire
Content Rules
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
Business
Marketing
Écriture
Réseaux sociaux
Développement personnel
Content Rules
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
Business
Marketing
Écriture
Réseaux sociaux
Développement personnel
Dataclysm
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
Science
Sociologie
Psychologie
Technologie
Business
Dataclysm
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
Science
Sociologie
Psychologie
Technologie
Business
KNOWN
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
Business
Développement personnel
Marketing
Développement personnel
Entrepreneuriat
KNOWN
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
Business
Développement personnel
Marketing
Développement personnel
Entrepreneuriat
Google Archipelago
Silicon Valley didn't just get political. It built a totalitarian machine and called it progress.
Politique
Technologie
Sociologie
Réseaux sociaux
Culture
Google Archipelago
Silicon Valley didn't just get political. It built a totalitarian machine and called it progress.
Politique
Technologie
Sociologie
Réseaux sociaux
Culture
Wish I Could Tell You
At a crowdfunding startup, his life hinges on a viral love confession that may be staged.
Romance
Contemporain
Inde
Amour
Romance contemporaine
Wish I Could Tell You
At a crowdfunding startup, his life hinges on a viral love confession that may be staged.
Romance
Contemporain
Inde
Amour
Romance contemporaine
Burn Book
Decades interrogating tech's most powerful men, and the one question none of them could answer.
Mémoires
Technologie
Business
Biographie
Histoire
Burn Book
Decades interrogating tech's most powerful men, and the one question none of them could answer.
Mémoires
Technologie
Business
Biographie
Histoire
Enchantment
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
Business
Développement personnel
Psychologie
Marketing
Leadership
Enchantment
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
Business
Développement personnel
Psychologie
Marketing
Leadership
Fanocracy
Most companies chase transactions. The ones that build real communities of fans never have to.
Business
Réseaux sociaux
Entrepreneuriat
Leadership
Management
Fanocracy
Most companies chase transactions. The ones that build real communities of fans never have to.
Business
Réseaux sociaux
Entrepreneuriat
Leadership
Management
Instagram Power
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
Business
Réseaux sociaux
Marketing
Entrepreneuriat
Internet
Instagram Power
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
Business
Réseaux sociaux
Marketing
Entrepreneuriat
Internet
To Save Everything, Click Here
Silicon Valley promised a world without friction. Friction, mess, and dissent are what keep us free.
Technologie
Politique
Philosophie
Sociologie
Science
To Save Everything, Click Here
Silicon Valley promised a world without friction. Friction, mess, and dissent are what keep us free.
Technologie
Politique
Philosophie
Sociologie
Science
YouTube Secrets
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
Business
Réseaux sociaux
Entrepreneuriat
Développement personnel
Technologie
YouTube Secrets
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
Business
Réseaux sociaux
Entrepreneuriat
Développement personnel
Technologie
Instagram Secrets
Instagram for business: the playbook for turning followers into customers, from content to sale.
Réseaux sociaux
Marketing
Business
Entrepreneuriat
Développement personnel
Instagram Secrets
Instagram for business: the playbook for turning followers into customers, from content to sale.
Réseaux sociaux
Marketing
Business
Entrepreneuriat
Développement personnel
Youtility
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
Business
Entrepreneuriat
Réseaux sociaux
Management
Leadership
Youtility
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
Business
Entrepreneuriat
Réseaux sociaux
Management
Leadership
American Girls
Porn scripts, hookup norms, and a hunt for likes: what social media did to teenage girls.
Sociologie
Féminisme
Parentalité
Technologie
Réseaux sociaux
American Girls
Porn scripts, hookup norms, and a hunt for likes: what social media did to teenage girls.
Sociologie
Féminisme
Parentalité
Technologie
Réseaux sociaux
How to Giggle
Caring less is a skill. A comedian's blunt playbook for anxiety, bad dates, and toxic friends.
Humour
Développement personnel
Mémoires
Comédie
Essais
How to Giggle
Caring less is a skill. A comedian's blunt playbook for anxiety, bad dates, and toxic friends.
Humour
Développement personnel
Mémoires
Comédie
Essais
Taking the Work Out of Networking
An introvert's guide to building a network that actually delivers: no glad-handing required.
Business
Développement personnel
Psychologie
Leadership
Réseaux sociaux
Taking the Work Out of Networking
An introvert's guide to building a network that actually delivers: no glad-handing required.
Business
Développement personnel
Psychologie
Leadership
Réseaux sociaux
Platform
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
Business
Développement personnel
Développement personnel
Réseaux sociaux
Entrepreneuriat
Platform
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
Business
Développement personnel
Développement personnel
Réseaux sociaux
Entrepreneuriat
Community Building on the Web
Nine design rules for online communities that earn trust and grow more intimate, not less.
Business
Design
Technologie
Réseaux sociaux
Sociologie
Community Building on the Web
Nine design rules for online communities that earn trust and grow more intimate, not less.
Business
Design
Technologie
Réseaux sociaux
Sociologie
Working in Public
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
Technologie
Programmation
Informatique
Business
Économie
Working in Public
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
Technologie
Programmation
Informatique
Business
Économie
How to Deal with Angry People
Anger spreads like a virus. Ten psychology-backed strategies for staying steady when others lose it.
Développement personnel
Psychologie
Relations
Santé mentale
Work
How to Deal with Angry People
Anger spreads like a virus. Ten psychology-backed strategies for staying steady when others lose it.
Développement personnel
Psychologie
Relations
Santé mentale
Work
Inbound Marketing, Revised and Updated
Interruption marketing no longer works. How content and search turn strangers into customers.
Business
Entrepreneuriat
Réseaux sociaux
Internet
Technologie
Inbound Marketing, Revised and Updated
Interruption marketing no longer works. How content and search turn strangers into customers.
Business
Entrepreneuriat
Réseaux sociaux
Internet
Technologie
How I Sold 1 Million eBooks in 5 Months
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
Business
Écriture
Self Publishing
Marketing
Ebook
How I Sold 1 Million eBooks in 5 Months
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
Business
Écriture
Self Publishing
Marketing
Ebook
YouTube Channels for Dummies
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
Business
Réseaux sociaux
Technologie
Marketing
Internet
YouTube Channels for Dummies
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
Business
Réseaux sociaux
Technologie
Marketing
Internet
