Philip Kotler

Né en 1931 kotlermarketing.com

Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.

Livres de Philip Kotler

Marketing Management

par Philip Kotler • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

6 000+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Marketing Management

Most companies think marketing is selling. It's not. Here is the complete discipline.

par Philip Kotler 1967 729 pages

4.06

6 000+ évaluations

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Marketing 4.0

par Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3 000+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

par Philip Kotler 2016 208 pages

4.06

3 000+ évaluations

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 3.0

par Philip Kotler • 2010

Marketing sold products, then won customers. The next era competes for meaning.

3.99

1 000+

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing 3.0

Marketing sold products, then won customers. The next era competes for meaning.

par Philip Kotler 2010 208 pages

3.99

1 000+ évaluations

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Les clés du marketing

par Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

1 000+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Les clés du marketing

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

par Philip Kotler 2003 224 pages

4.07

1 000+ évaluations

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing 5.0

par Philip Kotler • 2021

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

4.00

1 000+

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 5.0

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

par Philip Kotler 2021 206 pages

4.00

1 000+ évaluations

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 6.0

par Philip Kotler • 2023

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

3.70

246

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Marketing 6.0

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

par Philip Kotler 2023 256 pages

3.70

246 évaluations

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Corporate Social Responsibility

par Philip Kotler • 2004

The framework that turns corporate giving from a cost into a competitive lever.

3.90

187

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Corporate Social Responsibility

The framework that turns corporate giving from a cost into a competitive lever.

par Philip Kotler 2004 320 pages

3.90

187 évaluations

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Market Your Way to Growth

par Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Market Your Way to Growth

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

par Philip Kotler 2012 240 pages

3.95

99 évaluations

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Winning Global Markets

par Philip Kotler • 2014

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

3.83

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

Winning Global Markets

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

par Philip Kotler 2014 201 pages

3.83

35 évaluations

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

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