Jonah Berger
Jonah Berger is a marketing professor at the Wharton School, University of Pennsylvania, and a bestselling author.
His research focuses on social influence and how it affects product and idea adoption.
With over 15 years of experience, Berger has published numerous articles in academic journals and consulted for Fortune 500 companies.
His work is frequently featured in popular media outlets.
Berger's books, including "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior," explore the science behind social trends and human behavior, making him a respected authority in the field of marketing and consumer psychology.
Kirjailijan teokset: Jonah Berger
Catalyst
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
Psykologia
Bisnes
Itseapu
Johtajuus
Itsensä kehittäminen
Catalyst
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
Psykologia
Bisnes
Itseapu
Johtajuus
Itsensä kehittäminen
Magic Words
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
Psykologia
Bisnes
Itseapu
Kirjoittaminen
Kieli
Magic Words
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
Psykologia
Bisnes
Itseapu
Kirjoittaminen
Kieli
