Redes sociales
La revolución digital ha transformado la forma en que nos conectamos, comercializamos y construimos relaciones, creando oportunidades sin precedentes para quienes dominan la interacción en línea. Estas guías expertas revelan estrategias probadas para aprovechar las plataformas sociales, hacer crecer tu marca, llegar a millones de clientes y prosperar en el panorama empresarial interconectado de hoy.
Redes sociales Resúmenes de libros
Enshittification
Big Tech didn't turn evil; competition, regulation, and worker power simply stopped holding it back.
Tecnología
Internet
Negocios
Economía
Política
Inmersivo
Enshittification
Big Tech didn't turn evil; competition, regulation, and worker power simply stopped holding it back.
Tecnología
Internet
Negocios
Economía
Política
Careless People
Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.
Memorias
Negocios
Tecnología
Redes sociales
Política
Careless People
Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.
Memorias
Negocios
Tecnología
Redes sociales
Política
Day Trading Attention
Forget followers. Create content algorithms reward, then put money only behind what already works.
Negocios
Redes sociales
Emprendimiento
Autoayuda
Finanzas
Day Trading Attention
Forget followers. Create content algorithms reward, then put money only behind what already works.
Negocios
Redes sociales
Emprendimiento
Autoayuda
Finanzas
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
Negocios
Gestión
Redes sociales
Escritura
Emprendimiento
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
Negocios
Gestión
Redes sociales
Escritura
Emprendimiento
La fórmula de YouTube
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
Negocios
Autoayuda
Tecnología
Redes sociales
Emprendimiento
La fórmula de YouTube
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
Negocios
Autoayuda
Tecnología
Redes sociales
Emprendimiento
Un millón de seguidores
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
Negocios
Redes sociales
Marketing
Emprendimiento
Autoayuda
Un millón de seguidores
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
Negocios
Redes sociales
Marketing
Emprendimiento
Autoayuda
Humillación en las redes
180 years without public shaming ended when the internet made everyone a potential mob member.
Psicología
Sociología
Periodismo
Tecnología
Redes sociales
Humillación en las redes
180 years without public shaming ended when the internet made everyone a potential mob member.
Psicología
Sociología
Periodismo
Tecnología
Redes sociales
YouTube Secrets
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
Negocios
Autoayuda
Redes sociales
Emprendimiento
Tecnología
YouTube Secrets
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
Negocios
Autoayuda
Redes sociales
Emprendimiento
Tecnología
El arte de la invisibilidad
From encrypted messages to burner devices, a hacker guide to vanishing from always-on surveillance.
Tecnología
Ciencias de la computación
Internet
Ciencia
Referencia
El arte de la invisibilidad
From encrypted messages to burner devices, a hacker guide to vanishing from always-on surveillance.
Tecnología
Ciencias de la computación
Internet
Ciencia
Referencia
Guía definitiva de Google AdWords
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
Negocios
Marketing
Tecnología
Internet
Referencia
Guía definitiva de Google AdWords
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
Negocios
Marketing
Tecnología
Internet
Referencia
Black Mirror and Philosophy
Every Black Mirror episode is a philosophical thought experiment hiding inside a dystopian thriller.
Filosofía
Tecnología
Ethics
Sociología
Psicología
Black Mirror and Philosophy
Every Black Mirror episode is a philosophical thought experiment hiding inside a dystopian thriller.
Filosofía
Tecnología
Ethics
Sociología
Psicología
Influencer
What to charge, what to sign, when to hire an agent: the business manual for influencers.
Negocios
Autoayuda
Redes sociales
Emprendimiento
Desarrollo personal
Influencer
What to charge, what to sign, when to hire an agent: the business manual for influencers.
Negocios
Autoayuda
Redes sociales
Emprendimiento
Desarrollo personal
Content Inc.
Build the audience first. The product comes later: six steps to a content business.
Negocios
Emprendimiento
Escritura
Liderazgo
Desarrollo personal
Content Inc.
Build the audience first. The product comes later: six steps to a content business.
Negocios
Emprendimiento
Escritura
Liderazgo
Desarrollo personal
¡Aplástalo!
Skip perfection. Turn your obsession and a phone into a business with multiple income streams.
Negocios
Emprendimiento
Autoayuda
Desarrollo personal
Redes sociales
¡Aplástalo!
Skip perfection. Turn your obsession and a phone into a business with multiple income streams.
Negocios
Emprendimiento
Autoayuda
Desarrollo personal
Redes sociales
Estrategia de marketing digital
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
Negocios
Referencia
Tecnología
Gestión
Internet
Estrategia de marketing digital
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
Negocios
Referencia
Tecnología
Gestión
Internet
Growth Hacker Marketing
Marketing is no longer a department. It is a product feature, and it runs on data.
Negocios
Emprendimiento
Tecnología
Internet
Redes sociales
Growth Hacker Marketing
Marketing is no longer a department. It is a product feature, and it runs on data.
Negocios
Emprendimiento
Tecnología
Internet
Redes sociales
Mindmasters
Algorithms read personality from digital traces. The fix isn't privacy; it's collective ownership.
Psicología
Tecnología
Ciencia
Sociología
Redes sociales
Mindmasters
Algorithms read personality from digital traces. The fix isn't privacy; it's collective ownership.
Psicología
Tecnología
Ciencia
Sociología
Redes sociales
Diez razones para borrar tus redes sociales de inmediato
Social media is a behavior-modification machine. The only sane answer: delete your accounts.
Tecnología
Redes sociales
Psicología
Sociología
Política
Diez razones para borrar tus redes sociales de inmediato
Social media is a behavior-modification machine. The only sane answer: delete your accounts.
Tecnología
Redes sociales
Psicología
Sociología
Política
Crushing YouTube
Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.
Redes sociales
Negocios
Marketing
Emprendimiento
Tecnología
Crushing YouTube
Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.
Redes sociales
Negocios
Marketing
Emprendimiento
Tecnología
Filterworld
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
Tecnología
Sociología
Culture
Redes sociales
Internet
Filterworld
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
Tecnología
Sociología
Culture
Redes sociales
Internet
The Art of Social Media
How to optimize every profile, post, and reply so your social media earns its own audience.
Negocios
Redes sociales
Marketing
Referencia
Autoayuda
The Art of Social Media
How to optimize every profile, post, and reply so your social media earns its own audience.
Negocios
Redes sociales
Marketing
Referencia
Autoayuda
TikTok Boom
China built the world's most addictive app. The algorithm knows you better than your friends do.
Tecnología
Negocios
Redes sociales
China
Historia
TikTok Boom
China built the world's most addictive app. The algorithm knows you better than your friends do.
Tecnología
Negocios
Redes sociales
China
Historia
Content Rules
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
Negocios
Marketing
Escritura
Redes sociales
Autoayuda
Content Rules
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
Negocios
Marketing
Escritura
Redes sociales
Autoayuda
Dataclysm
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
Ciencia
Sociología
Psicología
Tecnología
Negocios
Dataclysm
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
Ciencia
Sociología
Psicología
Tecnología
Negocios
KNOWN
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
Negocios
Autoayuda
Marketing
Desarrollo personal
Emprendimiento
KNOWN
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
Negocios
Autoayuda
Marketing
Desarrollo personal
Emprendimiento
Google Archipelago
Silicon Valley didn't just get political. It built a totalitarian machine and called it progress.
Política
Tecnología
Sociología
Redes sociales
Culture
Google Archipelago
Silicon Valley didn't just get political. It built a totalitarian machine and called it progress.
Política
Tecnología
Sociología
Redes sociales
Culture
Wish I Could Tell You
At a crowdfunding startup, his life hinges on a viral love confession that may be staged.
Romance
Contemporáneo
India
Amor
Romance contemporáneo
Wish I Could Tell You
At a crowdfunding startup, his life hinges on a viral love confession that may be staged.
Romance
Contemporáneo
India
Amor
Romance contemporáneo
El arte de cautivar
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
Negocios
Autoayuda
Psicología
Marketing
Liderazgo
El arte de cautivar
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
Negocios
Autoayuda
Psicología
Marketing
Liderazgo
Fanocracy
Most companies chase transactions. The ones that build real communities of fans never have to.
Negocios
Redes sociales
Emprendimiento
Liderazgo
Gestión
Fanocracy
Most companies chase transactions. The ones that build real communities of fans never have to.
Negocios
Redes sociales
Emprendimiento
Liderazgo
Gestión
Instagram Power
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
Negocios
Redes sociales
Marketing
Emprendimiento
Internet
Instagram Power
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
Negocios
Redes sociales
Marketing
Emprendimiento
Internet
To Save Everything, Click Here
Silicon Valley promised a world without friction. Friction, mess, and dissent are what keep us free.
Tecnología
Política
Filosofía
Sociología
Ciencia
To Save Everything, Click Here
Silicon Valley promised a world without friction. Friction, mess, and dissent are what keep us free.
Tecnología
Política
Filosofía
Sociología
Ciencia
YouTube Secrets
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
Negocios
Redes sociales
Emprendimiento
Autoayuda
Tecnología
YouTube Secrets
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
Negocios
Redes sociales
Emprendimiento
Autoayuda
Tecnología
Instagram Secrets
Instagram for business: the playbook for turning followers into customers, from content to sale.
Redes sociales
Marketing
Negocios
Emprendimiento
Autoayuda
Instagram Secrets
Instagram for business: the playbook for turning followers into customers, from content to sale.
Redes sociales
Marketing
Negocios
Emprendimiento
Autoayuda
Youtility
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
Negocios
Emprendimiento
Redes sociales
Gestión
Liderazgo
Youtility
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
Negocios
Emprendimiento
Redes sociales
Gestión
Liderazgo
American Girls
Porn scripts, hookup norms, and a hunt for likes: what social media did to teenage girls.
Sociología
Feminismo
Crianza
Tecnología
Redes sociales
American Girls
Porn scripts, hookup norms, and a hunt for likes: what social media did to teenage girls.
Sociología
Feminismo
Crianza
Tecnología
Redes sociales
Taking the Work Out of Networking
An introvert's guide to building a network that actually delivers: no glad-handing required.
Negocios
Autoayuda
Psicología
Liderazgo
Redes sociales
Taking the Work Out of Networking
An introvert's guide to building a network that actually delivers: no glad-handing required.
Negocios
Autoayuda
Psicología
Liderazgo
Redes sociales
Platform
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
Negocios
Autoayuda
Desarrollo personal
Redes sociales
Emprendimiento
Platform
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
Negocios
Autoayuda
Desarrollo personal
Redes sociales
Emprendimiento
Community Building on the Web
Nine design rules for online communities that earn trust and grow more intimate, not less.
Negocios
Diseño
Tecnología
Redes sociales
Sociología
Community Building on the Web
Nine design rules for online communities that earn trust and grow more intimate, not less.
Negocios
Diseño
Tecnología
Redes sociales
Sociología
Working in Public
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
Tecnología
Programación
Ciencias de la computación
Negocios
Economía
Working in Public
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
Tecnología
Programación
Ciencias de la computación
Negocios
Economía
How to Deal with Angry People
Anger spreads like a virus. Ten psychology-backed strategies for staying steady when others lose it.
Autoayuda
Psicología
Relaciones
Salud mental
Work
How to Deal with Angry People
Anger spreads like a virus. Ten psychology-backed strategies for staying steady when others lose it.
Autoayuda
Psicología
Relaciones
Salud mental
Work
Inbound Marketing, Revised and Updated
Interruption marketing no longer works. How content and search turn strangers into customers.
Negocios
Emprendimiento
Redes sociales
Internet
Tecnología
Inbound Marketing, Revised and Updated
Interruption marketing no longer works. How content and search turn strangers into customers.
Negocios
Emprendimiento
Redes sociales
Internet
Tecnología
How I Sold 1 Million eBooks in 5 Months
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
Negocios
Escritura
Self Publishing
Marketing
Ebook
How I Sold 1 Million eBooks in 5 Months
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
Negocios
Escritura
Self Publishing
Marketing
Ebook
YouTube Channels para Dummies
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
Negocios
Redes sociales
Tecnología
Marketing
Internet
YouTube Channels para Dummies
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
Negocios
Redes sociales
Tecnología
Marketing
Internet
