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Kenneth Roman

  • Kenneth Roman fue presidente y director ejecutivo de Ogilvy & Mather Worldwide, una agencia de publicidad líder a nivel mundial.

  • Junto con Joel Raphaelson, coescribió Writing That Works, basándose en su amplia experiencia en comunicaciones corporativas.

  • La trayectoria de Roman en publicidad y liderazgo empresarial influyó en el enfoque práctico del libro para lograr una escritura efectiva.

  • Además, ha escrito otros libros sobre negocios y publicidad, entre ellos "El Rey de Madison Avenue: David Ogilvy y la creación de la publicidad moderna".

  • La obra de Roman destaca la comunicación clara y persuasiva como una habilidad fundamental en el mundo empresarial, reflejando su conocimiento en marketing y estrategia corporativa.

Libros de Kenneth Roman

Writing That Works Resumen
Writing That Works
How to Communicate Effectively in Business
por Kenneth Roman 1981 210 páginas
3.72
1000+ valoraciones
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