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SoBrief
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Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
Covert Persuasion Summary
Covert Persuasion 97%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
Yes! Summary
Yes! 96%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
Age of Propaganda
by Anthony R. Pratkanis • 1991
Your mind's security holes: the persuasion playbook, and how to patch them.
4.02
894
Age of Propaganda Summary
Age of Propaganda 96%
Your mind's security holes: the persuasion playbook, and how to patch them.
by Anthony R. Pratkanis 1991
4.02
894 ratings
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
Maximum Influence Summary
Maximum Influence 96%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
Flip the Script Summary
Flip the Script 96%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
How Highly Effective People Speak Summary
How Highly Effective People Speak 96%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
Persuasion Psychology Summary
Persuasion Psychology 95%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
The Art of Always Being Right
by A.C. Grayling • 2012
Thirty-eight ways to win any argument, none of which require you to be right.
3.44
205
The Art of Always Being Right Summary
The Art of Always Being Right 95%
Thirty-eight ways to win any argument, none of which require you to be right.
by A.C. Grayling 2012
3.44
205 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 95%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
Methods of Persuasion Summary
Methods of Persuasion 95%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 95%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
Influence Summary
Influence 95%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
27 Powers of Persuasion Summary
27 Powers of Persuasion 95%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 95%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
How to Win Any Argument, Revised Edition
by Robert Mayer • 2005
Win arguments without shouting: self-control, precise language, and psychological disarming.
3.38
226
How to Win Any Argument, Revised Edition Summary
How to Win Any Argument, Revised Edition 95%
Win arguments without shouting: self-control, precise language, and psychological disarming.
by Robert Mayer 2005
3.38
226 ratings
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
The Science of Influence Summary
The Science of Influence 95%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
Influence is Your Superpower
by Zoe Chance • 2021
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
4.14
2k+
Influence is Your Superpower Summary
Influence is Your Superpower 95%
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
by Zoe Chance 2021
4.14
2k+ ratings
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
The Business of Belief Summary
The Business of Belief 95%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
Spellbound Summary
Spellbound 95%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
Free Your Mind
by Laura Dodsworth • 2023
Your mind is under fire from ads, algorithms, propaganda, and cereal boxes. A self-defense guide.
3.79
335
Free Your Mind Summary
Free Your Mind 95%
Your mind is under fire from ads, algorithms, propaganda, and cereal boxes. A self-defense guide.
by Laura Dodsworth 2023
3.79
335 ratings
Shortcut
by John Pollack • 2014
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
3.72
296
Shortcut Summary
Shortcut 95%
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
by John Pollack 2014
3.72
296 ratings
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
Split-Second Persuasion Summary
Split-Second Persuasion 95%
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
The Story Paradox
by Jonathan Gottschall • 2021
Story logic that built nations now tears them apart. The psychology is identical.
3.70
446
The Story Paradox Summary
The Story Paradox 94%
Story logic that built nations now tears them apart. The psychology is identical.
by Jonathan Gottschall 2021
3.70
446 ratings
The Political Brain
by Drew Westen • 2007
Why facts and policy details lose elections: the emotional brain runs the voting booth.
4.05
2k+
The Political Brain Summary
The Political Brain 94%
Why facts and policy details lose elections: the emotional brain runs the voting booth.
by Drew Westen 2007
4.05
2k+ ratings
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