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SoBrief
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Catalyst
by Jonah Berger • 2020
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
3.92
3k+
Catalyst Summary
Catalyst 97%
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
by Jonah Berger 2020
3.92
3k+ ratings
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 97%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 97%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
I'm Afraid Debbie From Marketing Has Left for the Day
by Morten Münster • 2019
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
4.08
2k+
I'm Afraid Debbie From Marketing Has Left for the Day Summary
I'm Afraid Debbie From Marketing Has Left for the Day 96%
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
by Morten Münster 2019
4.08
2k+ ratings
The Science of Successful Organizational Change
by Paul Gibbons • 2015
Half of all change efforts fail. The fix is the behavioral science most leaders overlook.
4.07
45
The Science of Successful Organizational Change Summary
The Science of Successful Organizational Change 96%
Half of all change efforts fail. The fix is the behavioral science most leaders overlook.
by Paul Gibbons 2015
4.07
45 ratings
Evolutionary Ideas
by Sam Tatam • 2022
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
4.09
159
Evolutionary Ideas Summary
Evolutionary Ideas 96%
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
by Sam Tatam 2022
4.09
159 ratings
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 96%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
Create the Future + The Innovation Handbook
by Jeremy Gutsche • 2020
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
3.93
289
Create the Future + The Innovation Handbook Summary
Create the Future + The Innovation Handbook 96%
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
by Jeremy Gutsche 2020
3.93
289 ratings
The Power of Experiments
by Michael Luca • 2020
eBay's experiment killed $50 million in ads. Here's how to run yours.
3.46
246
The Power of Experiments Summary
The Power of Experiments 96%
eBay's experiment killed $50 million in ads. Here's how to run yours.
by Michael Luca 2020
3.46
246 ratings
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
Yes! Summary
Yes! 96%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
The Business of Belief Summary
The Business of Belief 96%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
The Science of Influence Summary
The Science of Influence 96%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 96%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 96%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
Webs of Influence Summary
Webs of Influence 96%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
How to Get People to Do Stuff Summary
How to Get People to Do Stuff 96%
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
The Elements of Choice
by Eric J. Johnson • 2021
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
3.91
523
The Elements of Choice Summary
The Elements of Choice 96%
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
by Eric J. Johnson 2021
3.91
523 ratings
Sway
by Ori Brafman • 2008
Seven invisible biases that make rational people overpay, overstay, and reject free money.
3.78
20k+
Sway Summary
Sway 95%
Seven invisible biases that make rational people overpay, overstay, and reject free money.
by Ori Brafman 2008
3.78
20k+ ratings
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
Methods of Persuasion Summary
Methods of Persuasion 95%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
How Highly Effective People Speak Summary
How Highly Effective People Speak 95%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
Switch
by Chip Heath • 2010
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
4.03
56k+
Switch Summary
Switch 95%
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
by Chip Heath 2010
4.03
56k+ ratings
Paradigms
by Joel A. Barker • 1993
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
4.04
171
Paradigms Summary
Paradigms 95%
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
by Joel A. Barker 1993
4.04
171 ratings
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
Neuro Web Design Summary
Neuro Web Design 95%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
Designing for Behavior Change
by Stephen Wendel • 2013
Build products that change real-world behavior: a system grounded in how the mind actually decides.
4.09
414
Designing for Behavior Change Summary
Designing for Behavior Change 95%
Build products that change real-world behavior: a system grounded in how the mind actually decides.
by Stephen Wendel 2013
4.09
414 ratings
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
Influence Summary
Influence 95%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
Maximum Influence Summary
Maximum Influence 95%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
The Smarter Screen Summary
The Smarter Screen 95%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
The Science of Organizational Change
by Paul Gibbons • 2019
Half of corporate change fails, and the guru-industrial complex is covering up the real reasons.
4.02
87
The Science of Organizational Change Summary
The Science of Organizational Change 95%
Half of corporate change fails, and the guru-industrial complex is covering up the real reasons.
by Paul Gibbons 2019
4.02
87 ratings
Iconoclast
by Gregory Berns • 2008
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
3.71
903
Iconoclast Summary
Iconoclast 95%
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
by Gregory Berns 2008
3.71
903 ratings
What's Your Problem?
by Thomas Wedell-Wedellsborg • 2020
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
4.23
669
What's Your Problem? Summary
What's Your Problem? 95%
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
by Thomas Wedell-Wedellsborg 2020
4.23
669 ratings
The Influential Mind
by Tali Sharot • 2017
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
3.91
3k+
The Influential Mind Summary
The Influential Mind 95%
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
by Tali Sharot 2017
3.91
3k+ ratings
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
Flip the Script Summary
Flip the Script 95%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
The Voltage Effect
by John A. List • 2022
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
3.93
1k+
The Voltage Effect Summary
The Voltage Effect 95%
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
by John A. List 2022
3.93
1k+ ratings
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
The Choice Factory Summary
The Choice Factory 95%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
Marketing to Mindstates Summary
Marketing to Mindstates 95%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
Subtract
by Leidy Klotz • 2021
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
3.40
2k+
Subtract Summary
Subtract 95%
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
by Leidy Klotz 2021
3.40
2k+ ratings
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
Spellbound Summary
Spellbound 95%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
A New Way to Think Summary
A New Way to Think 95%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
Changing Minds
by Howard Gardner • 2004
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
3.59
658
Changing Minds Summary
Changing Minds 95%
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
by Howard Gardner 2004
3.59
658 ratings
Behavioural Economics
by David Orrell • 2021
The economic agent is a myth: psychology, not calculation, drives decisions.
3.55
175
Behavioural Economics Summary
Behavioural Economics 95%
The economic agent is a myth: psychology, not calculation, drives decisions.
by David Orrell 2021
3.55
175 ratings
Sidetracked
by Francesca Gino • 2013
Hidden forces quietly derail every decision you make; spotting them is a trainable skill.
3.45
286
Sidetracked Summary
Sidetracked 95%
Hidden forces quietly derail every decision you make; spotting them is a trainable skill.
by Francesca Gino 2013
3.45
286 ratings
Influencer
by Joseph Grenny • 2007
Change stalls when you only push one lever. Six forces that together make new behavior stick.
4.01
15k+
Influencer Summary
Influencer 95%
Change stalls when you only push one lever. Six forces that together make new behavior stick.
by Joseph Grenny 2007
4.01
15k+ ratings
Leading Exponential Change
by Erich R Bühler • 2018
Move past Agile: the brain science and social patterns that make transformation contagious.
3.56
50
Leading Exponential Change Summary
Leading Exponential Change 95%
Move past Agile: the brain science and social patterns that make transformation contagious.
by Erich R Bühler 2018
3.56
50 ratings
The Diary of a CEO
by Steven Bartlett • 2023
Business strategy changes. Human wiring doesn't. The behavioral laws that exploit the difference.
4.16
15k+
The Diary of a CEO Summary
The Diary of a CEO 95%
Business strategy changes. Human wiring doesn't. The behavioral laws that exploit the difference.
by Steven Bartlett 2023
4.16
15k+ ratings
Buddhism
by Damien Keown • 1996
Buddhism has no god, no bible, no pope. What holds its many traditions together?
3.74
3k+
Buddhism Summary
Buddhism 95%
Buddhism has no god, no bible, no pope. What holds its many traditions together?
by Damien Keown 1996
3.74
3k+ ratings
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
Branding Between the Ears Summary
Branding Between the Ears 95%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
Leading Strategic Change
by J. Stewart Black • 2002
Why your best people become your biggest obstacle when strategy shifts, and how to move them.
3.82
119
Leading Strategic Change Summary
Leading Strategic Change 95%
Why your best people become your biggest obstacle when strategy shifts, and how to move them.
by J. Stewart Black 2002
3.82
119 ratings
Uncharted
by Margaret Heffernan • 2020
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
3.64
458
Uncharted Summary
Uncharted 95%
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
by Margaret Heffernan 2020
3.64
458 ratings
Hacking for Agile Change
by Lena Ross • 2017
Agile isn't just for code: the mindset and psychology that make any organizational change stick.
3.90
21
Hacking for Agile Change Summary
Hacking for Agile Change 95%
Agile isn't just for code: the mindset and psychology that make any organizational change stick.
by Lena Ross 2017
3.90
21 ratings
Inside the Nudge Unit
by David Halpern • 2015
A government unit given two years to survive found a single word could bring in millions.
3.98
1k+
Inside the Nudge Unit Summary
Inside the Nudge Unit 95%
A government unit given two years to survive found a single word could bring in millions.
by David Halpern 2015
3.98
1k+ ratings
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