23 Books like Phishing for Phools

The Winner's Curse

by Richard H. Thaler • 1991

Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.

3.82

611

🧠 Behavioral Economics 🤔 Cognitive Biases 📉 Market Anomalies 🎲 Risk Perception 🤝 Social Preferences

The Winner's Curse 96%

Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.

by Richard H. Thaler 1991

3.82

611 ratings

🧠 Behavioral Economics 🤔 Cognitive Biases 📉 Market Anomalies 🎲 Risk Perception 🤝 Social Preferences

economic naturalist

by Robert H. Frank • 2006

Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.

3.46

3k+

🧠 Behavioral Economics 🔍 Everyday Economics 🧩 Cognitive Biases 💡 Economic Reasoning 🎯 Rational Choice Theory

economic naturalist 96%

Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.

by Robert H. Frank 2006

3.46

3k+ ratings

🧠 Behavioral Economics 🔍 Everyday Economics 🧩 Cognitive Biases 💡 Economic Reasoning 🎯 Rational Choice Theory

Buddhism

by Damien Keown • 1996

Buddhism has no god, no bible, no pope. What holds its many traditions together?

3.74

3k+

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

Buddhism 96%

Buddhism has no god, no bible, no pope. What holds its many traditions together?

by Damien Keown 1996

3.74

3k+ ratings

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

Misbehaving

by Richard H. Thaler • 2016

Economists built models of flawless decision makers. One professor proved those people don't exist.

4.16

24k+

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior 💰 Money Psychology 🏗️ Behavioral Design

Misbehaving 96%

Economists built models of flawless decision makers. One professor proved those people don't exist.

by Richard H. Thaler 2016

4.16

24k+ ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior 💰 Money Psychology 🏗️ Behavioral Design

Priceless

by William Poundstone • 2010

An arbitrary number shown moments before can change what you'll pay by a factor of ten.

3.82

2k+

🧠 Behavioral Economics 💲 Pricing Psychology 🔍 Cognitive Biases 🤝 Negotiation Tactics 🛒 Consumer Psychology

Priceless 96%

An arbitrary number shown moments before can change what you'll pay by a factor of ten.

by William Poundstone 2010

3.82

2k+ ratings

🧠 Behavioral Economics 💲 Pricing Psychology 🔍 Cognitive Biases 🤝 Negotiation Tactics 🛒 Consumer Psychology

Animal Spirits

by George A. Akerlof • 2008

Economists assume you're rational. You're not. Five psychological forces actually run the economy.

3.77

5k+

🧠 Behavioral Economics 📊 Macroeconomic Theory 🎢 Market Psychology 📈 Keynesian Economics 💥 Financial Crises

Animal Spirits 96%

Economists assume you're rational. You're not. Five psychological forces actually run the economy.

by George A. Akerlof 2008

3.77

5k+ ratings

🧠 Behavioral Economics 📊 Macroeconomic Theory 🎢 Market Psychology 📈 Keynesian Economics 💥 Financial Crises

The Choice Factory

by Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

2k+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory 96%

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

by Richard Shotton 2018

4.11

2k+ ratings

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

Narrative Economics

by Robert J. Shiller • 2019

Economic panics don't start in spreadsheets. They start in stories, and they spread like epidemics.

3.62

3k+

🧠 Behavioral Economics 📜 Economic History 🦠 Social Contagion 📊 Market Psychology 🫧 Economic Bubbles

Narrative Economics 95%

Economic panics don't start in spreadsheets. They start in stories, and they spread like epidemics.

by Robert J. Shiller 2019

3.62

3k+ ratings

🧠 Behavioral Economics 📜 Economic History 🦠 Social Contagion 📊 Market Psychology 🫧 Economic Bubbles

Under the Influence

by Robert H. Frank • 2020

Nobody decides alone. The $2 trillion proof that social contagion drives everything.

3.75

154

🧠 Behavioral Economics 🦠 Social Contagion 👥 Social Influence 💸 Positional Spending 🤔 Cognitive Biases

Under the Influence 95%

Nobody decides alone. The $2 trillion proof that social contagion drives everything.

by Robert H. Frank 2020

3.75

154 ratings

🧠 Behavioral Economics 🦠 Social Contagion 👥 Social Influence 💸 Positional Spending 🤔 Cognitive Biases

Behavioural Economics

by David Orrell • 2021

The economic agent is a myth: psychology, not calculation, drives decisions.

3.55

175

🧠 Behavioral Economics 🔍 Cognitive Biases 💸 Economic Psychology 🏛️ Choice Architecture 📈 Behavioral Finance

Behavioural Economics 95%

The economic agent is a myth: psychology, not calculation, drives decisions.

by David Orrell 2021

3.55

175 ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 💸 Economic Psychology 🏛️ Choice Architecture 📈 Behavioral Finance

Brandwashed

by Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

4k+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Brandwashed 95%

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

by Martin Lindstrom 2011

3.81

4k+ ratings

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

The Elements of Choice

by Eric J. Johnson • 2021

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

3.91

523

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

The Elements of Choice 95%

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

by Eric J. Johnson 2021

3.91

523 ratings

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

Discover Your Inner Economist

by Tyler Cowen • 2007

Hidden economics of love, lunch, and looking good: incentives that work when cash fails.

3.41

2k+

🧠 Behavioral Economics 🛒 Everyday Economics 🕊️ Signaling Theory 🎭 Self-Deception ⏳ Attention Scarcity

Discover Your Inner Economist 95%

Hidden economics of love, lunch, and looking good: incentives that work when cash fails.

by Tyler Cowen 2007

3.41

2k+ ratings

🧠 Behavioral Economics 🛒 Everyday Economics 🕊️ Signaling Theory 🎭 Self-Deception ⏳ Attention Scarcity

Freakonomics Rev Ed

by Steven D. Levitt • 2005

Data, not experts, explains why crime fell, why teachers cheat, and why agents undersell your house.

4.01

902k+

🍿 Pop Economics 🧠 Behavioral Economics 🎯 Incentive Design 📊 Data Journalism 🔍 Information Asymmetry

Freakonomics Rev Ed 95%

Data, not experts, explains why crime fell, why teachers cheat, and why agents undersell your house.

by Steven D. Levitt 2005

4.01

902k+ ratings

🍿 Pop Economics 🧠 Behavioral Economics 🎯 Incentive Design 📊 Data Journalism 🔍 Information Asymmetry

The Darwin Economy

by Robert H. Frank • 2011

Darwin explains tax policy better than Adam Smith: the evolutionary case for taxing the top.

3.77

631

🏛️ Political Economy 🧬 Evolutionary Psychology 💎 Conspicuous Consumption ⚠️ Market Failures 🤝 Collective Action

The Darwin Economy 95%

Darwin explains tax policy better than Adam Smith: the evolutionary case for taxing the top.

by Robert H. Frank 2011

3.77

631 ratings

🏛️ Political Economy 🧬 Evolutionary Psychology 💎 Conspicuous Consumption ⚠️ Market Failures 🤝 Collective Action

Using Behavioral Science in Marketing

by Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Using Behavioral Science in Marketing Summary

Using Behavioral Science in Marketing 95%

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

by Nancy Harhut 2022

4.38

177 ratings

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

The Advertising Effect

by Adam Ferrier • 2014

Most ads try to change minds. The ones that work change what people do first.

4.24

352

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The Advertising Effect 95%

Most ads try to change minds. The ones that work change what people do first.

by Adam Ferrier 2014

4.24

352 ratings

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The Smarter Screen

by Shlomo Benartzi • 2015

Screens nudge you in 50 milliseconds. The rules for making that moment work for you.

3.96

365

🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Choice Architecture 🖥️ Ux Psychology ⏳ Attention Economics

The Smarter Screen 95%

Screens nudge you in 50 milliseconds. The rules for making that moment work for you.

by Shlomo Benartzi 2015

3.96

365 ratings

🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Choice Architecture 🖥️ Ux Psychology ⏳ Attention Economics

Decoded

by Phil P. Barden • 2013

Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.

4.18

1k+

🧠 Consumer Psychology 🔬 Neuromarketing 💰 Behavioral Economics 🏗️ Decision Architecture 🎯 Brand Strategy

Decoded 95%

Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.

by Phil P. Barden 2013

4.18

1k+ ratings

🧠 Consumer Psychology 🔬 Neuromarketing 💰 Behavioral Economics 🏗️ Decision Architecture 🎯 Brand Strategy

Consumerology

by Philip Graves • 2010

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

3.50

264

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics 👁️ Observational Research 🔬 Live Testing

Consumerology 95%

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

by Philip Graves 2010

3.50

264 ratings

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics 👁️ Observational Research 🔬 Live Testing

The small BIG

by Robert B. Cialdini • 2014

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

3.78

1k+

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

The small BIG 95%

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

by Robert B. Cialdini 2014

3.78

1k+ ratings

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

Inside the Investor's Brain

by Richard L. Peterson • 2007

Your brain is a catastrophic investor. Here is the neuroscience to override it.

3.81

📉 Behavioral Finance 🧠 Investing Psychology 🔬 Neuroeconomics 🧩 Cognitive Biases 🧘 Emotional Regulation

Inside the Investor's Brain 95%

Your brain is a catastrophic investor. Here is the neuroscience to override it.

by Richard L. Peterson 2007

3.81

84 ratings

📉 Behavioral Finance 🧠 Investing Psychology 🔬 Neuroeconomics 🧩 Cognitive Biases 🧘 Emotional Regulation

How Economics Can Save the World

by Erik Angner • 2023

Economics isn't just about money; it's a proven toolkit for poverty, climate, and your wellbeing.

3.61

288

🧠 Behavioral Economics 🧩 Cognitive Biases 👶 Evidence-Based Parenting 💰 Cash Transfers 🌍 Carbon Pricing

How Economics Can Save the World Summary

How Economics Can Save the World 95%

Economics isn't just about money; it's a proven toolkit for poverty, climate, and your wellbeing.

by Erik Angner 2023

3.61

288 ratings

🧠 Behavioral Economics 🧩 Cognitive Biases 👶 Evidence-Based Parenting 💰 Cash Transfers 🌍 Carbon Pricing

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