24 Books like Invisible Influence

The small BIG

by Robert B. Cialdini • 2014

Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.

3.78

1k+

🤓 Behavioral Economics 🧠 Social Psychology 🧪 Persuasion Science 🤏 Nudge Theory 👥 Social Proof

The small BIG 96%

Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.

by Robert B. Cialdini 2014

3.78

1k+ ratings

🤓 Behavioral Economics 🧠 Social Psychology 🧪 Persuasion Science 🤏 Nudge Theory 👥 Social Proof

Yes!

by Noah J. Goldstein • 2008

Why people say yes is predictable. Fifty research-backed levers you can pull.

3.97

12k+

🧪 Persuasion Science 📊 Behavioral Economics 👥 Social Influence 🤝 Ethical Persuasion 🧠 Decision Psychology

Yes! 96%

Why people say yes is predictable. Fifty research-backed levers you can pull.

by Noah J. Goldstein 2008

3.97

12k+ ratings

🧪 Persuasion Science 📊 Behavioral Economics 👥 Social Influence 🤝 Ethical Persuasion 🧠 Decision Psychology

Methods of Persuasion

by Nick Kolenda • 2013

Every decision rides on invisible psychological rails. Here is how to lay the track.

4.14

2k+

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

Methods of Persuasion 96%

Every decision rides on invisible psychological rails. Here is how to lay the track.

by Nick Kolenda 2013

4.14

2k+ ratings

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

Influence

by Robert B. Cialdini • 1984

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

4.21

179k+

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics 🧠 Heuristics And Biases 🛒 Consumer Behavior

Influence 96%

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

by Robert B. Cialdini 1984

4.21

179k+ ratings

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics 🧠 Heuristics And Biases 🛒 Consumer Behavior

The Influential Mind

by Tali Sharot • 2017

Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.

3.91

3k+

🧠 Behavioral Science 🎯 Influence Psychology 🔍 Cognitive Biases ❤️ Emotional Influence 👥 Social Influence

The Influential Mind 96%

Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.

by Tali Sharot 2017

3.91

3k+ ratings

🧠 Behavioral Science 🎯 Influence Psychology 🔍 Cognitive Biases ❤️ Emotional Influence 👥 Social Influence

Under the Influence

by Robert H. Frank • 2020

Nobody decides alone. The $2 trillion proof that social contagion drives everything.

3.75

154

🧠 Behavioral Economics 🦠 Social Contagion 👥 Social Influence 💸 Positional Spending 🤔 Cognitive Biases

Under the Influence 95%

Nobody decides alone. The $2 trillion proof that social contagion drives everything.

by Robert H. Frank 2020

3.75

154 ratings

🧠 Behavioral Economics 🦠 Social Contagion 👥 Social Influence 💸 Positional Spending 🤔 Cognitive Biases

Drunk Tank Pink

by Adam Alter • 2013

Your name, the weather, the color of the walls: invisible forces that decide before you do.

3.56

5k+

🧠 Social Psychology 🕵️ Hidden Influences 📊 Behavioral Economics 🌐 Situationism 🏗️ Environmental Design

Drunk Tank Pink 95%

Your name, the weather, the color of the walls: invisible forces that decide before you do.

by Adam Alter 2013

3.56

5k+ ratings

🧠 Social Psychology 🕵️ Hidden Influences 📊 Behavioral Economics 🌐 Situationism 🏗️ Environmental Design

Split-Second Persuasion

by Kevin Dutton • 2009

Influence is decided in an instant. Five learnable elements control that verdict.

3.66

2k+

🌀 Social Influence 🧠 Cognitive Biases 🧬 Evolutionary Psychology 🔬 Behavioral Science 🕶️ Dark Psychology

Split-Second Persuasion 95%

Influence is decided in an instant. Five learnable elements control that verdict.

by Kevin Dutton 2009

3.66

2k+ ratings

🌀 Social Influence 🧠 Cognitive Biases 🧬 Evolutionary Psychology 🔬 Behavioral Science 🕶️ Dark Psychology

7 Secrets of Persuasion

by James C. Crimmins • 2016

The nonconscious brain decides before you do. The persuasion techniques that reach it first.

4.07

166

🧠 Neuromarketing 🗣️ Persuasion Techniques ⚡ Automatic Thinking 🔄 Behavior Change ❤️ Emotional Appeals

7 Secrets of Persuasion 95%

The nonconscious brain decides before you do. The persuasion techniques that reach it first.

by James C. Crimmins 2016

4.07

166 ratings

🧠 Neuromarketing 🗣️ Persuasion Techniques ⚡ Automatic Thinking 🔄 Behavior Change ❤️ Emotional Appeals

The Advertising Effect

by Adam Ferrier • 2014

Most ads try to change minds. The ones that work change what people do first.

4.24

352

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The Advertising Effect 95%

Most ads try to change minds. The ones that work change what people do first.

by Adam Ferrier 2014

4.24

352 ratings

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The Choice Factory

by Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

2k+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory 95%

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

by Richard Shotton 2018

4.11

2k+ ratings

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

Cool

by Steven Quartz • 2015

Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.

3.60

225

🧠 Consumer Psychology 📡 Social Signaling 🏆 Status Dynamics 💸 Neuroeconomics 🧬 Evolutionary Psychology

Cool 95%

Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.

by Steven Quartz 2015

3.60

225 ratings

🧠 Consumer Psychology 📡 Social Signaling 🏆 Status Dynamics 💸 Neuroeconomics 🧬 Evolutionary Psychology

Spent

by Geoffrey Miller • 2009

Your shopping cart is a fitness display. Marketers already know; this book shows you why.

3.85

1k+

🛍️ Consumer Psychology 🧬 Evolutionary Psychology 🦚 Signaling Theory 💎 Conspicuous Consumption 🧠 Personality Psychology

Spent 95%

Your shopping cart is a fitness display. Marketers already know; this book shows you why.

by Geoffrey Miller 2009

3.85

1k+ ratings

🛍️ Consumer Psychology 🧬 Evolutionary Psychology 🦚 Signaling Theory 💎 Conspicuous Consumption 🧠 Personality Psychology

Collective Illusions

by Todd Rose • 2022

Private belief and public behavior rarely match. The mismatch, not the minority, shapes our world.

4.03

1k+

👥 Social Conformity 🎭 Hidden Beliefs 🐑 Conformity Bias 🫂 Need For Belonging 🤝 Social Trust

Collective Illusions 95%

Private belief and public behavior rarely match. The mismatch, not the minority, shapes our world.

by Todd Rose 2022

4.03

1k+ ratings

👥 Social Conformity 🎭 Hidden Beliefs 🐑 Conformity Bias 🫂 Need For Belonging 🤝 Social Trust

Conformity

by Cass R. Sunstein • 2019

We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.

3.46

396

🧪 Social Psychology 🔬 Behavioral Science 👥 Group Dynamics 🧲 Social Influence 🗣️ Dissent And Deviance

Conformity 95%

We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.

by Cass R. Sunstein 2019

3.46

396 ratings

🧪 Social Psychology 🔬 Behavioral Science 👥 Group Dynamics 🧲 Social Influence 🗣️ Dissent And Deviance

What We Value

by Emily Falk • 2025

A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.

3.62

502

🔬 Neuroeconomics 🧠 Social Neuroscience 🔄 Behavior Change 🎯 Cognitive Biases 👥 Social Influence

What We Value 95%

A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.

by Emily Falk 2025

3.62

502 ratings

🔬 Neuroeconomics 🧠 Social Neuroscience 🔄 Behavior Change 🎯 Cognitive Biases 👥 Social Influence

Decoded

by Phil P. Barden • 2013

Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.

4.18

1k+

🧠 Consumer Psychology 🔬 Neuromarketing 💰 Behavioral Economics 🏗️ Decision Architecture 🎯 Brand Strategy

Decoded 95%

Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.

by Phil P. Barden 2013

4.18

1k+ ratings

🧠 Consumer Psychology 🔬 Neuromarketing 💰 Behavioral Economics 🏗️ Decision Architecture 🎯 Brand Strategy

Fascinate

by Sally Hogshead • 2010

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

3.78

3k+

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Fascinate 95%

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

by Sally Hogshead 2010

3.78

3k+ ratings

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Persuasion Psychology

by Akash Karia • 2013

Twenty-six persuasion tools from social psychology, including three words that double compliance.

3.40

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

Persuasion Psychology 95%

Twenty-six persuasion tools from social psychology, including three words that double compliance.

by Akash Karia 2013

3.40

35 ratings

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

The Business of Belief

by Tom Asacker • 2013

Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.

3.92

586

🔮 Belief Formation 🧠 Marketing Psychology 👥 Leadership Influence 🧩 Cognitive Biases 💰 Behavioral Economics

The Business of Belief 95%

Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.

by Tom Asacker 2013

3.92

586 ratings

🔮 Belief Formation 🧠 Marketing Psychology 👥 Leadership Influence 🧩 Cognitive Biases 💰 Behavioral Economics

The Science of Influence

by Kevin Hogan • 2004

Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.

3.66

751

🧠 Behavioral Economics 💼 Sales Psychology 🗣️ Persuasion Techniques 🧩 Choice Architecture 🤔 Cognitive Biases

The Science of Influence 94%

Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.

by Kevin Hogan 2004

3.66

751 ratings

🧠 Behavioral Economics 💼 Sales Psychology 🗣️ Persuasion Techniques 🧩 Choice Architecture 🤔 Cognitive Biases

Seducing the Subconscious

by Robert Heath • 2012

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

3.98

181

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion 🔍 Cognitive Biases 📊 Behavioral Economics

Seducing the Subconscious 94%

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

by Robert Heath 2012

3.98

181 ratings

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion 🔍 Cognitive Biases 📊 Behavioral Economics

Using Behavioral Science in Marketing

by Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Using Behavioral Science in Marketing Summary

Using Behavioral Science in Marketing 94%

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

by Nancy Harhut 2022

4.38

177 ratings

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Consumerology

by Philip Graves • 2010

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

3.50

264

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics 👁️ Observational Research 🔬 Live Testing

Consumerology 94%

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

by Philip Graves 2010

3.50

264 ratings

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics 👁️ Observational Research 🔬 Live Testing

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