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Books like How Ideas Spread

Unleashing the Idea Virus
by Seth Godin • 2000
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
3.93
6k+
🧬 Viral Marketing💬 Word Of Mouth🕸️ Network Effects📣 Influencer Strategy🚀 Innovation Adoption
Unleashing the Idea Virus Summary
Unleashing the Idea Virus 96%
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
by Seth Godin 2000
3.93
6k+ ratings
🧬 Viral Marketing💬 Word Of Mouth🕸️ Network Effects📣 Influencer Strategy🚀 Innovation Adoption
Hit Makers
by Derek Thompson • 2017
The psychology that turns a song, a show, or an idea into a global sensation.
3.90
7k+
📈 Cultural Contagion👁️ Attention Economics🕸️ Network Effects📖 Storytelling Science🧠 Behavioral Economics
Hit Makers Summary
Hit Makers 95%
The psychology that turns a song, a show, or an idea into a global sensation.
by Derek Thompson 2017
3.90
7k+ ratings
📈 Cultural Contagion👁️ Attention Economics🕸️ Network Effects📖 Storytelling Science🧠 Behavioral Economics
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
🧠 Behavioral Economics🦠 Social Contagion👥 Social Influence💸 Positional Spending🤔 Cognitive Biases
Under the Influence Summary
Under the Influence 95%
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
🧠 Behavioral Economics🦠 Social Contagion👥 Social Influence💸 Positional Spending🤔 Cognitive Biases
Revenge of the Tipping Point
by Malcolm Gladwell • 2024
Why the opioid crisis, a TV miniseries, and a pandemic all follow the same hidden rules.
4.02
64k+
🦠 Social Epidemics⚖️ Tipping Points🎯 Superspreaders🔬 Popular Social Science🛠️ Social Engineering
Revenge of the Tipping Point Summary
Revenge of the Tipping Point 95%
Why the opioid crisis, a TV miniseries, and a pandemic all follow the same hidden rules.
by Malcolm Gladwell 2024
4.02
64k+ ratings
🦠 Social Epidemics⚖️ Tipping Points🎯 Superspreaders🔬 Popular Social Science🛠️ Social Engineering
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 95%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 95%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
Bottlenecks Summary
Bottlenecks 94%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 94%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 94%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 94%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Connected
by Nicholas A. Christakis • 2008
Your weight, your vote, your happiness: all shaped by strangers three handshakes away.
3.74
4k+
🕸️ Network Science🦠 Social Contagion🔗 Network Effects💰 Behavioral Economics😊 Happiness Research
Connected Summary
Connected 94%
Your weight, your vote, your happiness: all shaped by strangers three handshakes away.
by Nicholas A. Christakis 2008
3.74
4k+ ratings
🕸️ Network Science🦠 Social Contagion🔗 Network Effects💰 Behavioral Economics😊 Happiness Research
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 94%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 94%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Change
by Damon Centola • 2021
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
4.06
940
🕸️ Network Science🦠 Social Contagion💡 Diffusion Of Innovation🏢 Organizational Change✊ Social Movements
Change Summary
Change 94%
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
by Damon Centola 2021
4.06
940 ratings
🕸️ Network Science🦠 Social Contagion💡 Diffusion Of Innovation🏢 Organizational Change✊ Social Movements
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 94%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
For the Culture
by Marcus Collins • 2023
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
3.99
662
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes🧑‍🤝‍🧑 Cultural Sociology🧭 Brand Strategy
For the Culture Summary
For the Culture 94%
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
by Marcus Collins 2023
3.99
662 ratings
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes🧑‍🤝‍🧑 Cultural Sociology🧭 Brand Strategy
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
You May Also Like Summary
You May Also Like 94%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Social Media Marketing Summary
Social Media Marketing 94%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Consumerology Summary
Consumerology 94%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Small Data
by Martin Lindstrom • 2016
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
3.78
3k+
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
Small Data Summary
Small Data 94%
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
by Martin Lindstrom 2016
3.78
3k+ ratings
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 94%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 94%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 94%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 94%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 94%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 94%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Drunk Tank Pink
by Adam Alter • 2013
Your name, the weather, the color of the walls: invisible forces that decide before you do.
3.56
5k+
🧠 Social Psychology🕵️ Hidden Influences📊 Behavioral Economics🌐 Situationism🏗️ Environmental Design
Drunk Tank Pink Summary
Drunk Tank Pink 94%
Your name, the weather, the color of the walls: invisible forces that decide before you do.
by Adam Alter 2013
3.56
5k+ ratings
🧠 Social Psychology🕵️ Hidden Influences📊 Behavioral Economics🌐 Situationism🏗️ Environmental Design
We Are All Weird
by Seth Godin • 2011
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
3.55
4k+
🎯 Niche Marketing🛒 Consumer Behavior🌍 Cultural Shifts💻 Digital Tribes🎨 Anti-Conformity
We Are All Weird Summary
We Are All Weird 94%
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
by Seth Godin 2011
3.55
4k+ ratings
🎯 Niche Marketing🛒 Consumer Behavior🌍 Cultural Shifts💻 Digital Tribes🎨 Anti-Conformity
The Rules of Contagion
by Adam Kucharski • 2020
Why tweets go viral and banks collapse: the hidden math that governs what spreads.
3.86
2k+
🦠 Epidemiology🕸️ Network Science📈 Outbreak Dynamics🗣️ Social Contagion📉 Financial Panics
The Rules of Contagion Summary
The Rules of Contagion 93%
Why tweets go viral and banks collapse: the hidden math that governs what spreads.
by Adam Kucharski 2020
3.86
2k+ ratings
🦠 Epidemiology🕸️ Network Science📈 Outbreak Dynamics🗣️ Social Contagion📉 Financial Panics
Social Physics
by Alex Pentland • 2014
Idea flow through social networks predicts team output and city GDP better than individual talent.
3.53
1k+
🕸️ Network Science💻 Computational Social Science🧠 Social Learning🦠 Behavioral Contagion🐝 Collective Intelligence
Social Physics Summary
Social Physics 93%
Idea flow through social networks predicts team output and city GDP better than individual talent.
by Alex Pentland 2014
3.53
1k+ ratings
🕸️ Network Science💻 Computational Social Science🧠 Social Learning🦠 Behavioral Contagion🐝 Collective Intelligence
The Penguin and the Leviathan
by Yochai Benkler • 2011
Economic models assume selfishness. Brain scans, blood banks, and Wikipedia tell a different story.
3.70
351
🧠 Behavioral Economics🧬 Evolutionary Psychology💡 Intrinsic Motivation👥 Social Norms🌐 Online Collaboration
The Penguin and the Leviathan Summary
The Penguin and the Leviathan 93%
Economic models assume selfishness. Brain scans, blood banks, and Wikipedia tell a different story.
by Yochai Benkler 2011
3.70
351 ratings
🧠 Behavioral Economics🧬 Evolutionary Psychology💡 Intrinsic Motivation👥 Social Norms🌐 Online Collaboration
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 93%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 93%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
Viral Loop
by Adam L. Penenberg • 2009
Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.
3.61
939
🚀 Internet Startups📦 Product-Led Growth🦠 Viral Growth🕸️ Network Effects⚡ Growth Hacking
Viral Loop Summary
Viral Loop 93%
Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.
by Adam L. Penenberg 2009
3.61
939 ratings
🚀 Internet Startups📦 Product-Led Growth🦠 Viral Growth🕸️ Network Effects⚡ Growth Hacking
Az elvek csapodár természete
by Mérő László • 2008
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
4.25
61
🧠 Cognitive Biases🎯 Game Theory🧬 Cultural Evolution📚 History Of Science🎭 Emotion And Reason
Az elvek csapodár természete Summary
Az elvek csapodár természete 93%
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
by Mérő László 2008
4.25
61 ratings
🧠 Cognitive Biases🎯 Game Theory🧬 Cultural Evolution📚 History Of Science🎭 Emotion And Reason
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Spent Summary
Spent 93%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 93%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
The small BIG Summary
The small BIG 93%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 93%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
Infectious Generosity
by Chris J. Anderson • 2024
Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.
3.62
1k+
🦠 Viral Altruism🎁 Science Of Giving💝 Non-Monetary Gifts🌱 Conscious Business🌍 Effective Altruism
Infectious Generosity Summary
Infectious Generosity 93%
Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.
by Chris J. Anderson 2024
3.62
1k+ ratings
🦠 Viral Altruism🎁 Science Of Giving💝 Non-Monetary Gifts🌱 Conscious Business🌍 Effective Altruism
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Unconscious Branding Summary
Unconscious Branding 93%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Marketing to Gen Z Summary
Marketing to Gen Z 93%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 93%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Iconoclast
by Gregory Berns • 2008
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
3.71
903
🧠 Creative Cognition🪤 Cognitive Biases😨 Fear Management🐑 Social Conformity💰 Behavioral Economics
Iconoclast Summary
Iconoclast 93%
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
by Gregory Berns 2008
3.71
903 ratings
🧠 Creative Cognition🪤 Cognitive Biases😨 Fear Management🐑 Social Conformity💰 Behavioral Economics
The Human Element
by David Schonthal • 2021
Great ideas fail not from weak features, but from the psychological friction nobody removes.
4.14
581
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Human Element Summary
The Human Element 93%
Great ideas fail not from weak features, but from the psychological friction nobody removes.
by David Schonthal 2021
4.14
581 ratings
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Phishing for Phools Summary
Phishing for Phools 93%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 93%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
Branding that Means Business Summary
Branding that Means Business 93%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
Traffic
by Tom Vanderbilt • 2008
Remove the signs, roads grow safer. The psychology of why drivers misjudge danger.
3.72
8k+
🧠 Behavioral Economics🚗 Urban Mobility⚠️ Risk Perception🔍 Cognitive Biases🎯 Nudge Theory
Traffic Summary
Traffic 93%
Remove the signs, roads grow safer. The psychology of why drivers misjudge danger.
by Tom Vanderbilt 2008
3.72
8k+ ratings
🧠 Behavioral Economics🚗 Urban Mobility⚠️ Risk Perception🔍 Cognitive Biases🎯 Nudge Theory
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 93%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
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