28 Books like Designing Experiences

Experiential Marketing

by Kerry Smith • 2016

How to turn live events into content factories that build brands and pay for themselves.

4.18

🎪 Event Marketing 🎨 Experience Design 📖 Brand Storytelling 🏛️ Experience Economy ✨ Brand Experiences

Experiential Marketing 97%

How to turn live events into content factories that build brands and pay for themselves.

by Kerry Smith 2016

4.18

11 ratings

🎪 Event Marketing 🎨 Experience Design 📖 Brand Storytelling 🏛️ Experience Economy ✨ Brand Experiences

The Experience Economy

by James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

3k+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy 97%

Goods became services. Now services are becoming experiences. The next step: transformations.

by James H. Gilmore 1999

3.80

3k+ ratings

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

What Customers Crave 96%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 96%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Designing for Growth

by JeanneLiedtka • 2011

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

3.99

952

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design 💙 Customer Empathy ⚡ Rapid Prototyping

Designing for Growth 96%

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

by JeanneLiedtka 2011

3.99

952 ratings

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design 💙 Customer Empathy ⚡ Rapid Prototyping

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 96%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Design Thinking Playbook

by Michael Lewrick • 2018

A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.

3.89

482

🧠 Design Thinking 💻 Digital Transformation 👤 Human-Centered Design 🔧 Service Design 🌐 Business Ecosystems

The Design Thinking Playbook 96%

A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.

by Michael Lewrick 2018

3.89

482 ratings

🧠 Design Thinking 💻 Digital Transformation 👤 Human-Centered Design 🔧 Service Design 🌐 Business Ecosystems

The Ten Faces of Innovation

by Tom Kelley • 2005

When every new idea gets shot down, ten specific roles can rescue innovation.

3.98

5k+

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

The Ten Faces of Innovation 96%

When every new idea gets shot down, ten specific roles can rescue innovation.

by Tom Kelley 2005

3.98

5k+ ratings

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

Design thinking

by Mauricio Vianna • 2012

Most innovation chases technology or markets. This method chases human meaning instead.

3.55

100

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management 🔁 Iterative Prototyping 🔍 User Research

Design thinking 96%

Most innovation chases technology or markets. This method chases human meaning instead.

by Mauricio Vianna 2012

3.55

100 ratings

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management 🔁 Iterative Prototyping 🔍 User Research

Outside In

by Harley Manning • 2012

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

3.93

835

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Outside In 96%

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

by Harley Manning 2012

3.93

835 ratings

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Well-Designed

by Jon Kolko • 2014

The best products win on emotion, not features. How to design with empathy instead of assumptions.

3.89

512

📐 Product Design 🧩 User Experience 📋 Product Management 💡 Design Thinking 🧠 Behavioral Design

Well-Designed 96%

The best products win on emotion, not features. How to design with empathy instead of assumptions.

by Jon Kolko 2014

3.89

512 ratings

📐 Product Design 🧩 User Experience 📋 Product Management 💡 Design Thinking 🧠 Behavioral Design

Storytelling for User Experience

by Whitney Quesenbery • 2010

Data alone doesn't persuade. Turn user research into stories that align teams and drive design.

3.75

505

🖥️ Ux Design 📖 Storytelling In Design 🔍 Design Research 👤 User-Centered Design 💬 Design Communication

Storytelling for User Experience Summary

Storytelling for User Experience 95%

Data alone doesn't persuade. Turn user research into stories that align teams and drive design.

by Whitney Quesenbery 2010

3.75

505 ratings

🖥️ Ux Design 📖 Storytelling In Design 🔍 Design Research 👤 User-Centered Design 💬 Design Communication

Good Services

by Lou Downe • 2020

Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.

4.29

891

🧩 Service Design 🤲 Human-Centered Design ♿ Inclusive Design 💻 Digital Transformation 🔍 User Research

Good Services 95%

Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.

by Lou Downe 2020

4.29

891 ratings

🧩 Service Design 🤲 Human-Centered Design ♿ Inclusive Design 💻 Digital Transformation 🔍 User Research

CAD Monkeys, Dinosaur Babies, and T-Shaped People

by Warren Berger • 2009

How a single shift in problem solving, from solutions to questions, ignites innovation in any field.

4.06

469

💡 Design Thinking 🏢 Business Innovation 🧠 Creative Problem Solving 🔄 Rapid Prototyping 🔍 User Research

CAD Monkeys, Dinosaur Babies, and T-Shaped People Summary

CAD Monkeys, Dinosaur Babies, and T-Shaped People 95%

How a single shift in problem solving, from solutions to questions, ignites innovation in any field.

by Warren Berger 2009

4.06

469 ratings

💡 Design Thinking 🏢 Business Innovation 🧠 Creative Problem Solving 🔄 Rapid Prototyping 🔍 User Research

Design Your Thinking

by Pavan Soni • 2020

A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.

4.62

283

🧠 Design Thinking 💡 Creative Problem-Solving ⚡ Rapid Prototyping ❤️ Empathy In Business 📉 Failure Culture

Design Your Thinking 95%

A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.

by Pavan Soni 2020

4.62

283 ratings

🧠 Design Thinking 💡 Creative Problem-Solving ⚡ Rapid Prototyping ❤️ Empathy In Business 📉 Failure Culture

Exposing the Magic of Design

by Jon Kolko • 2010

Research reveals what is; synthesis reveals what could be. The methods for crossing that gap.

4.09

210

🧩 Sensemaking 🔍 Design Research 🧠 Abductive Reasoning 🗺️ Concept Mapping 🛤️ Experience Mapping

Exposing the Magic of Design 95%

Research reveals what is; synthesis reveals what could be. The methods for crossing that gap.

by Jon Kolko 2010

4.09

210 ratings

🧩 Sensemaking 🔍 Design Research 🧠 Abductive Reasoning 🗺️ Concept Mapping 🛤️ Experience Mapping

Design a Better Business

by Patrick van der Pijl • 2016

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

4.14

318

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking 🛠️ Rapid Prototyping 💗 Customer Empathy

Design a Better Business 95%

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

by Patrick van der Pijl 2016

4.14

318 ratings

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking 🛠️ Rapid Prototyping 💗 Customer Empathy

Meaningful

by Bernadette Jiwa • 2015

Why solving the problems people have stopped noticing builds brands they never stop loving.

3.71

939

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Meaningful 95%

Why solving the problems people have stopped noticing builds brands they never stop loving.

by Bernadette Jiwa 2015

3.71

939 ratings

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

The Art of Innovation

by Tom Kelley • 2001

How the firm behind Apple's first mouse systematized innovation into a repeatable process.

3.95

8k+

🧠 Design Thinking 🎨 Product Design 🔍 User Research 🛠️ Rapid Prototyping ✨ Experience Design

The Art of Innovation 95%

How the firm behind Apple's first mouse systematized innovation into a repeatable process.

by Tom Kelley 2001

3.95

8k+ ratings

🧠 Design Thinking 🎨 Product Design 🔍 User Research 🛠️ Rapid Prototyping ✨ Experience Design

Innovation Games

by Luke Hohmann • 2006

Turn customer discovery into a game: the play-based way to uncover what buyers really need.

3.98

305

🛠️ Product Development 👥 Participatory Design 💡 Design Thinking 🔍 Customer Insights 🧩 Workshop Facilitation

Innovation Games 95%

Turn customer discovery into a game: the play-based way to uncover what buyers really need.

by Luke Hohmann 2006

3.98

305 ratings

🛠️ Product Development 👥 Participatory Design 💡 Design Thinking 🔍 Customer Insights 🧩 Workshop Facilitation

Mental Models

by Indi Young • 2008

Turn user research chaos into a single diagram that exposes exactly what your product is missing.

3.86

1k+

🧭 Ux Strategy 🧩 Design Strategy 📦 Product Management 🔍 User Research Methods 📋 Task Analysis

Mental Models 95%

Turn user research chaos into a single diagram that exposes exactly what your product is missing.

by Indi Young 2008

3.86

1k+ ratings

🧭 Ux Strategy 🧩 Design Strategy 📦 Product Management 🔍 User Research Methods 📋 Task Analysis

The Design of Business

by Roger L. Martin • 2009

Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.

3.92

2k+

🧩 Design Thinking 🏗️ Organizational Design 💡 Innovation Strategy 🫂 Human-Centered Design 🎨 Creativity In Business

The Design of Business 95%

Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.

by Roger L. Martin 2009

3.92

2k+ ratings

🧩 Design Thinking 🏗️ Organizational Design 💡 Innovation Strategy 🫂 Human-Centered Design 🎨 Creativity In Business

Validating Product Ideas

by Tomer Sharon • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

4.10

289

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

Validating Product Ideas 95%

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

by Tomer Sharon 2016

4.10

289 ratings

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

Red Thread Thinking

by Debra Kaye • 2013

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

3.74

201

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

Red Thread Thinking 95%

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

by Debra Kaye 2013

3.74

201 ratings

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

Design Thinking for the Greater Good

by Jeanne Liedtka • 2017

Innovate without a big R&D budget: borrowing designer methods that work in the public square.

4.00

🧠 Design Thinking 🏛️ Social Sector Innovation 🤲 Human-Centered Design 🔄 Organizational Change 🧪 Prototyping And Testing

Design Thinking for the Greater Good Summary

Design Thinking for the Greater Good 95%

Innovate without a big R&D budget: borrowing designer methods that work in the public square.

by Jeanne Liedtka 2017

4.00

50 ratings

🧠 Design Thinking 🏛️ Social Sector Innovation 🤲 Human-Centered Design 🔄 Organizational Change 🧪 Prototyping And Testing

Articulating Design Decisions

by Tom Greever • 2015

Designing is easy. Explaining your choices to skeptical stakeholders is the real job.

4.14

2k+

🖥️ Ux Design 🤝 Stakeholder Management 💬 Persuasive Communication 👂 Active Listening 👤 User-Centered Design

Articulating Design Decisions 95%

Designing is easy. Explaining your choices to skeptical stakeholders is the real job.

by Tom Greever 2015

4.14

2k+ ratings

🖥️ Ux Design 🤝 Stakeholder Management 💬 Persuasive Communication 👂 Active Listening 👤 User-Centered Design

Design Thinking

by Nigel Cross • 2011

Design has its own logic: designers don't analyze what exists but propose what might be.

3.55

315

🧠 Design Cognition 🔧 Design Methodology 🖼️ Problem Framing 💡 Creative Problem Solving 🔄 Iterative Process

Design Thinking 95%

Design has its own logic: designers don't analyze what exists but propose what might be.

by Nigel Cross 2011

3.55

315 ratings

🧠 Design Cognition 🔧 Design Methodology 🖼️ Problem Framing 💡 Creative Problem Solving 🔄 Iterative Process

Emotional Design

by Donald A. Norman • 2003

Your brain processes beauty before conscious thought, and good looks make things easier to use.

3.95

6k+

🧠 Design Psychology 🎨 Aesthetics And Usability 🖱️ Interaction Design 💡 Design Thinking 🧩 Cognition And Affect

Emotional Design 95%

Your brain processes beauty before conscious thought, and good looks make things easier to use.

by Donald A. Norman 2003

3.95

6k+ ratings

🧠 Design Psychology 🎨 Aesthetics And Usability 🖱️ Interaction Design 💡 Design Thinking 🧩 Cognition And Affect

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