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Books like Consumerology

The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 97%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 97%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 96%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
The Elements of Choice
by Eric J. Johnson • 2021
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
3.91
523
🧠 Behavioral Economics🔬 Decision Science🪤 Cognitive Biases🎛️ Choice Design🛒 Consumer Psychology
The Elements of Choice Summary
The Elements of Choice 96%
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
by Eric J. Johnson 2021
3.91
523 ratings
🧠 Behavioral Economics🔬 Decision Science🪤 Cognitive Biases🎛️ Choice Design🛒 Consumer Psychology
Drunk Tank Pink
by Adam Alter • 2013
Your name, the weather, the color of the walls: invisible forces that decide before you do.
3.56
5k+
🧠 Social Psychology🕵️ Hidden Influences📊 Behavioral Economics🌐 Situationism🏗️ Environmental Design
Drunk Tank Pink Summary
Drunk Tank Pink 96%
Your name, the weather, the color of the walls: invisible forces that decide before you do.
by Adam Alter 2013
3.56
5k+ ratings
🧠 Social Psychology🕵️ Hidden Influences📊 Behavioral Economics🌐 Situationism🏗️ Environmental Design
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 95%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 95%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Behavioural Economics
by David Orrell • 2021
The economic agent is a myth: psychology, not calculation, drives decisions.
3.55
175
🧠 Behavioral Economics🔍 Cognitive Biases💸 Economic Psychology🏛️ Choice Architecture📈 Behavioral Finance
Behavioural Economics Summary
Behavioural Economics 95%
The economic agent is a myth: psychology, not calculation, drives decisions.
by David Orrell 2021
3.55
175 ratings
🧠 Behavioral Economics🔍 Cognitive Biases💸 Economic Psychology🏛️ Choice Architecture📈 Behavioral Finance
Buddhism
by Damien Keown • 1996
Buddhism has no god, no bible, no pope. What holds its many traditions together?
3.74
3k+
📖 Introductory Buddhism☸️ Buddhist Philosophy🛕 Theravada Buddhism🪷 Mahayana Buddhism🧘 Meditation Practice
Buddhism Summary
Buddhism 95%
Buddhism has no god, no bible, no pope. What holds its many traditions together?
by Damien Keown 1996
3.74
3k+ ratings
📖 Introductory Buddhism☸️ Buddhist Philosophy🛕 Theravada Buddhism🪷 Mahayana Buddhism🧘 Meditation Practice
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 95%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
Catalyst
by Jonah Berger • 2020
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
3.92
3k+
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
Catalyst Summary
Catalyst 95%
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
by Jonah Berger 2020
3.92
3k+ ratings
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 95%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 95%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
The small BIG Summary
The small BIG 95%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Phishing for Phools Summary
Phishing for Phools 95%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 95%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
The Power of Experiments
by Michael Luca • 2020
eBay's experiment killed $50 million in ads. Here's how to run yours.
3.46
246
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
The Power of Experiments Summary
The Power of Experiments 95%
eBay's experiment killed $50 million in ads. Here's how to run yours.
by Michael Luca 2020
3.46
246 ratings
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
🧠 Persuasion Psychology👥 Social Influence🔍 Cognitive Biases📊 Behavioral Economics🤝 Compliance Tactics
Methods of Persuasion Summary
Methods of Persuasion 95%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
🧠 Persuasion Psychology👥 Social Influence🔍 Cognitive Biases📊 Behavioral Economics🤝 Compliance Tactics
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Neuro Web Design Summary
Neuro Web Design 95%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 95%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
🧠 Behavioral Economics🦠 Social Contagion👥 Social Influence💸 Positional Spending🤔 Cognitive Biases
Under the Influence Summary
Under the Influence 94%
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
🧠 Behavioral Economics🦠 Social Contagion👥 Social Influence💸 Positional Spending🤔 Cognitive Biases
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 94%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 94%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 94%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
Traffic
by Tom Vanderbilt • 2008
Remove the signs, roads grow safer. The psychology of why drivers misjudge danger.
3.72
8k+
🧠 Behavioral Economics🚗 Urban Mobility⚠️ Risk Perception🔍 Cognitive Biases🎯 Nudge Theory
Traffic Summary
Traffic 94%
Remove the signs, roads grow safer. The psychology of why drivers misjudge danger.
by Tom Vanderbilt 2008
3.72
8k+ ratings
🧠 Behavioral Economics🚗 Urban Mobility⚠️ Risk Perception🔍 Cognitive Biases🎯 Nudge Theory
economic naturalist
by Robert H. Frank • 2006
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
3.46
3k+
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
economic naturalist Summary
economic naturalist 94%
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
by Robert H. Frank 2006
3.46
3k+ ratings
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 94%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Priceless Summary
Priceless 94%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
The Why Axis
by Uri Gneezy • 2013
When daycare fines made parents later, the real science of incentives began.
3.67
1k+
💡 Behavioral Economics🔬 Field Experiments🎯 Incentive Design🌍 Cultural Norms⚖️ Economic Discrimination
The Why Axis Summary
The Why Axis 94%
When daycare fines made parents later, the real science of incentives began.
by Uri Gneezy 2013
3.67
1k+ ratings
💡 Behavioral Economics🔬 Field Experiments🎯 Incentive Design🌍 Cultural Norms⚖️ Economic Discrimination
What We Value
by Emily Falk • 2025
A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.
3.62
502
🔬 Neuroeconomics🧠 Social Neuroscience🔄 Behavior Change🎯 Cognitive Biases👥 Social Influence
What We Value Summary
What We Value 94%
A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.
by Emily Falk 2025
3.62
502 ratings
🔬 Neuroeconomics🧠 Social Neuroscience🔄 Behavior Change🎯 Cognitive Biases👥 Social Influence
I'm Afraid Debbie From Marketing Has Left for the Day
by Morten Münster • 2019
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
4.08
2k+
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
I'm Afraid Debbie From Marketing Has Left for the Day Summary
I'm Afraid Debbie From Marketing Has Left for the Day 94%
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
by Morten Münster 2019
4.08
2k+ ratings
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
Influence Summary
Influence 94%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 94%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
How Ideas Spread
by Jonah Berger • 2014
We share things to signal who we are. That single insight unlocks why ideas spread.
3.70
378
🚀 Viral Marketing🛒 Consumer Psychology🗣️ Word Of Mouth💰 Behavioral Economics🌐 Social Networks
How Ideas Spread Summary
How Ideas Spread 94%
We share things to signal who we are. That single insight unlocks why ideas spread.
by Jonah Berger 2014
3.70
378 ratings
🚀 Viral Marketing🛒 Consumer Psychology🗣️ Word Of Mouth💰 Behavioral Economics🌐 Social Networks
Sludge
by Cass R. Sunstein • 2021
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
3.34
354
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
Sludge Summary
Sludge 94%
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
by Cass R. Sunstein 2021
3.34
354 ratings
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
The Human Element
by David Schonthal • 2021
Great ideas fail not from weak features, but from the psychological friction nobody removes.
4.14
581
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Human Element Summary
The Human Element 94%
Great ideas fail not from weak features, but from the psychological friction nobody removes.
by David Schonthal 2021
4.14
581 ratings
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Winner's Curse
by Richard H. Thaler • 1991
Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.
3.82
611
🧠 Behavioral Economics🤔 Cognitive Biases📉 Market Anomalies🎲 Risk Perception🤝 Social Preferences
The Winner's Curse Summary
The Winner's Curse 94%
Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.
by Richard H. Thaler 1991
3.82
611 ratings
🧠 Behavioral Economics🤔 Cognitive Biases📉 Market Anomalies🎲 Risk Perception🤝 Social Preferences
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
The Science of Influence Summary
The Science of Influence 94%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 94%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Misbehaving
by Richard H. Thaler • 2016
Economists built models of flawless decision makers. One professor proved those people don't exist.
4.16
24k+
🧠 Behavioral Economics🔍 Cognitive Biases🤪 Irrational Behavior💰 Money Psychology🏗️ Behavioral Design
Misbehaving Summary
Misbehaving 94%
Economists built models of flawless decision makers. One professor proved those people don't exist.
by Richard H. Thaler 2016
4.16
24k+ ratings
🧠 Behavioral Economics🔍 Cognitive Biases🤪 Irrational Behavior💰 Money Psychology🏗️ Behavioral Design
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Why We Buy Summary
Why We Buy 94%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 94%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Switch
by Chip Heath • 2010
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
4.03
56k+
🏢 Change Management🧠 Behavioral Economics🌳 Environmental Design👥 Social Influence🧊 Decision Paralysis
Switch Summary
Switch 94%
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
by Chip Heath 2010
4.03
56k+ ratings
🏢 Change Management🧠 Behavioral Economics🌳 Environmental Design👥 Social Influence🧊 Decision Paralysis
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
You May Also Like Summary
You May Also Like 94%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology
Split-Second Persuasion Summary
Split-Second Persuasion 93%
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 93%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Yes! Summary
Yes! 93%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Sway
by Ori Brafman • 2008
Seven invisible biases that make rational people overpay, overstay, and reject free money.
3.78
20k+
💰 Behavioral Economics🧠 Cognitive Biases👀 Value Perception🗣️ Groupthink🎯 Incentive Design
Sway Summary
Sway 93%
Seven invisible biases that make rational people overpay, overstay, and reject free money.
by Ori Brafman 2008
3.78
20k+ ratings
💰 Behavioral Economics🧠 Cognitive Biases👀 Value Perception🗣️ Groupthink🎯 Incentive Design
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 93%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
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