28 Books like Aesthetic Intelligence

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands

Rethinking Prestige Branding 97%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands

Visual Hammer

by Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding

Visual Hammer 96%

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

by Laura Ries 2012

3.88

161 ratings

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

The Brand Flip 96%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

Luxury Brand Management

by Michel Chevalier • 2008

Why a small fashion label outshines an industrial giant: the rules luxury lives by.

3.80

🧳 Luxury Business 👗 Fashion Business 🎯 Brand Strategy

Luxury Brand Management 96%

Why a small fashion label outshines an industrial giant: the rules luxury lives by.

by Michel Chevalier 2008

3.80

75 ratings

🧳 Luxury Business 👗 Fashion Business 🎯 Brand Strategy

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding

All about Them 96%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity

Obsessed 96%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity

The Experience Economy

by James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

3k+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing

The Experience Economy 96%

Goods became services. Now services are becoming experiences. The next step: transformations.

by James H. Gilmore 1999

3.80

3k+ ratings

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing

Brand Gap, The

by Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

6k+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking

Brand Gap, The 95%

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

by Marty Neumeier 2003

3.98

6k+ ratings

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics

Fascinate 95%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics

Meaningful

by Bernadette Jiwa • 2015

Why solving the problems people have stopped noticing builds brands they never stop loving.

3.71

939

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit

Meaningful 95%

Why solving the problems people have stopped noticing builds brands they never stop loving.

by Bernadette Jiwa 2015

3.71

939 ratings

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding

StoryBranding 2.0 95%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming

How to Launch a Brand 95%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding

Breakthrough Branding 95%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding

Experiential Marketing

by Kerry Smith • 2016

How to turn live events into content factories that build brands and pay for themselves.

4.18

🎪 Event Marketing 🎨 Experience Design 📖 Brand Storytelling

Experiential Marketing 95%

How to turn live events into content factories that build brands and pay for themselves.

by Kerry Smith 2016

4.18

11 ratings

🎪 Event Marketing 🎨 Experience Design 📖 Brand Storytelling

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

Notes from a Friend 95%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

Emotion By Design

by Greg Hoffman • 2022

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

3.69

769

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding

Emotion By Design 95%

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

by Greg Hoffman 2022

3.69

769 ratings

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding

Applied Empathy

by Michael Ventura • 2018

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

3.66

329

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence

Applied Empathy 95%

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

by Michael Ventura 2018

3.66

329 ratings

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence

Hello, My Name Is Awesome

by Alexandra Watkins • 2014

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

4.13

983

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding

Hello, My Name Is Awesome 95%

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

by Alexandra Watkins 2014

4.13

983 ratings

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding

Branding Between the Ears

by Sandeep Dayal • 2021

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

3.89

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing

Branding Between the Ears 95%

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

by Sandeep Dayal 2021

3.89

38 ratings

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding

What Great Brands Do 95%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy

The Brand Mapping Strategy 95%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy

Authenticity

by James H. Gilmore • 2007

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

3.69

222

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity

Authenticity 95%

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

by James H. Gilmore 2007

3.69

222 ratings

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity

The Hero and the Outlaw

by Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

947

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling

The Hero and the Outlaw 95%

The deepest brands play a role your customer already knows; here is the full cast.

by Margaret Mark 2001

4.13

947 ratings

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights

Brain Surfing 95%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights

The 22 Immutable Laws of Branding

by Laura Ries • 1998

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

3.88

4k+

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus

The 22 Immutable Laws of Branding Summary

The 22 Immutable Laws of Branding 95%

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

by Laura Ries 1998

3.88

4k+ ratings

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus

Brand Seduction

by Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

4.08

146

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing

Brand Seduction 95%

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

by Daryl Weber 2016

4.08

146 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing

Conquer Your Rebrand

by Bill Kenney • 2023

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

4.28

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding

Conquer Your Rebrand 95%

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

by Bill Kenney 2023

4.28

32 ratings

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven

The Fortune Cookie Principle 94%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven

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