Справочници
Нашата справочна колекция ви предоставя експертни насоки и доказани решения за овладяване на всичко — от технически умения до личностно развитие. Тези практични помощници предлагат инструкции стъпка по стъпка, съвети от специалисти и систематични подходи, за да ви помогнат да се справите с предизвикателствата и да постигнете целите си.
Справочници Резюмета на книги
Competitive Strategy
Strategy is not about beating rivals; it is about reading the economic terrain before you move.
Бизнес
Мениджмънт
Икономика
Финанси
Предприемачество
Competitive Strategy
Strategy is not about beating rivals; it is about reading the economic terrain before you move.
Бизнес
Мениджмънт
Икономика
Финанси
Предприемачество
Ross and Wilson Anatomy and Physiology in Health and Illness
Learn the body by system: how structure enables function, and how both break down in disease.
Здраве
Наука
Биология
Справочници
Образование
Ross and Wilson Anatomy and Physiology in Health and Illness
Learn the body by system: how structure enables function, and how both break down in disease.
Здраве
Наука
Биология
Справочници
Образование
HBR's 10 Must Reads on Public Speaking and Presenting
Ten presentation skills from HBR's archives: what to say, how to stand, and when to apologize.
Бизнес
Лидерство
Самопомощ
Личностно развитие
Мениджмънт
HBR's 10 Must Reads on Public Speaking and Presenting
Ten presentation skills from HBR's archives: what to say, how to stand, and when to apologize.
Бизнес
Лидерство
Самопомощ
Личностно развитие
Мениджмънт
100 Things Every Designer Needs to Know About People
Drawn to faces, blind to detail, ruled by emotion: the human mind your design actually meets.
Дизайн
Психология
Бизнес
Справочници
Instructional
100 Things Every Designer Needs to Know About People
Drawn to faces, blind to detail, ruled by emotion: the human mind your design actually meets.
Дизайн
Психология
Бизнес
Справочници
Instructional
30-Second Psychology
50 psychology theories, each in half a minute: from cognitive biases to the illusions of memory.
Психология
Наука
Справочници
Образование
История
30-Second Psychology
50 psychology theories, each in half a minute: from cognitive biases to the illusions of memory.
Психология
Наука
Справочници
Образование
История
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
Бизнес
Мениджмънт
Икономика
Предприемачество
Лидерство
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
Бизнес
Мениджмънт
Икономика
Предприемачество
Лидерство
The Bible, the Qur'an, and Science
A French doctor compares scripture to science: the Qur'an is uniquely accurate where the Bible errs.
Ислям
Религия
Теология
Наука
Християнски
The Bible, the Qur'an, and Science
A French doctor compares scripture to science: the Qur'an is uniquely accurate where the Bible errs.
Ислям
Религия
Теология
Наука
Християнски
Visual Methodologies
Seven methods for interpreting images, one demand: know your own position and why it matters.
Изкуство
Образование
Справочници
Социология
Антропология
Visual Methodologies
Seven methods for interpreting images, one demand: know your own position and why it matters.
Изкуство
Образование
Справочници
Социология
Антропология
HTML and CSS
HTML and CSS are the web's building blocks. This visual guide shows you how to lay them.
Програмиране
Дизайн
Компютърни науки
Технологии
Справочници
HTML and CSS
HTML and CSS are the web's building blocks. This visual guide shows you how to lay them.
Програмиране
Дизайн
Компютърни науки
Технологии
Справочници
All You Need To Know About the Music Business
How a record deal really works: the fine print that decides whether you get rich.
Музика
Бизнес
Справочници
Право
Самопомощ
All You Need To Know About the Music Business
How a record deal really works: the fine print that decides whether you get rich.
Музика
Бизнес
Справочници
Право
Самопомощ
Win Every Argument
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
Самопомощ
Бизнес
Политика
Психология
Лидерство
Win Every Argument
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
Самопомощ
Бизнес
Политика
Психология
Лидерство
Ultimate Guide to Facebook Advertising
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
Бизнес
Справочници
Интернет
Технологии
Предприемачество
Ultimate Guide to Facebook Advertising
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
Бизнес
Справочници
Интернет
Технологии
Предприемачество
HBR's 10 Must Reads Boxed Set (6 Books)
HBR's six-volume leadership curriculum: strategy, tough feedback, and the daily practice of leading.
Бизнес
Лидерство
Мениджмънт
Справочници
Предприемачество
HBR's 10 Must Reads Boxed Set (6 Books)
HBR's six-volume leadership curriculum: strategy, tough feedback, and the daily practice of leading.
Бизнес
Лидерство
Мениджмънт
Справочници
Предприемачество
The Craft of Research
Finding a question worth fighting over, then building the case your reader cannot walk away from.
Писане
Справочници
Образование
Преподаване
Език
The Craft of Research
Finding a question worth fighting over, then building the case your reader cannot walk away from.
Писане
Справочници
Образование
Преподаване
Език
A History of Western Philosophy
A history of philosophy that reads not like a textbook but like a three-thousand-year argument.
Философия
История
Класика
Справочници
Политика
A History of Western Philosophy
A history of philosophy that reads not like a textbook but like a three-thousand-year argument.
Философия
История
Класика
Справочници
Политика
The Total Money Makeover
Why your smallest debt comes first: the step-by-step plan that puts behavior ahead of math.
Финанси
Самопомощ
Пари
Бизнес
Личностно развитие
The Total Money Makeover
Why your smallest debt comes first: the step-by-step plan that puts behavior ahead of math.
Финанси
Самопомощ
Пари
Бизнес
Личностно развитие
Overcoming Low Self-Esteem
Your self-view was built on old, biased evidence. This CBT workbook reopens the case.
Самопомощ
Психология
Психично здраве
Здраве
Личностно развитие
Overcoming Low Self-Esteem
Your self-view was built on old, biased evidence. This CBT workbook reopens the case.
Самопомощ
Психология
Психично здраве
Здраве
Личностно развитие
The Lean Product Playbook
Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.
Бизнес
Мениджмънт
Предприемачество
Дизайн
Технологии
The Lean Product Playbook
Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.
Бизнес
Мениджмънт
Предприемачество
Дизайн
Технологии
500 Social Media Marketing Tips
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
Бизнес
Самопомощ
Технологии
Справочници
Media
500 Social Media Marketing Tips
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
Бизнес
Самопомощ
Технологии
Справочници
Media
Brainfluence
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
Бизнес
Психология
Самопомощ
Икономика
Наука
Brainfluence
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
Бизнес
Психология
Самопомощ
Икономика
Наука
Bulletproof Problem Solving
Crack any problem with the structured method consultants use: a learnable skill, not a gift.
Бизнес
Мениджмънт
Самопомощ
Лидерство
Личностно развитие
Bulletproof Problem Solving
Crack any problem with the structured method consultants use: a learnable skill, not a gift.
Бизнес
Мениджмънт
Самопомощ
Лидерство
Личностно развитие
Competition Demystified
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
Бизнес
Икономика
Мениджмънт
Финанси
Лидерство
Competition Demystified
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
Бизнес
Икономика
Мениджмънт
Финанси
Лидерство
A Brief History of Modern India (2019-2020 Edition) by Spectrum Books
What every Indian civil service exam asks about modern history: 1498 to 1947 in one volume.
История
Индия
Colonialism
Политика
Война
A Brief History of Modern India (2019-2020 Edition) by Spectrum Books
What every Indian civil service exam asks about modern history: 1498 to 1947 in one volume.
История
Индия
Colonialism
Политика
Война
Key Performance Indicators
Data drowns most managers. The 75 indicators that surface what a business needs to know.
Бизнес
Мениджмънт
Справочници
Финанси
Лидерство
Key Performance Indicators
Data drowns most managers. The 75 indicators that surface what a business needs to know.
Бизнес
Мениджмънт
Справочници
Финанси
Лидерство
Architecture Patterns with Python
The patterns that keep business logic clean when databases, queues, and APIs keep changing.
Технологии
Компютърни науки
Програмиране
Архитектура
Дизайн
Architecture Patterns with Python
The patterns that keep business logic clean when databases, queues, and APIs keep changing.
Технологии
Компютърни науки
Програмиране
Архитектура
Дизайн
The Consulting Bible
Why billing by the hour caps your income, and the value-based model that unlocks seven figures.
Бизнес
Предприемачество
Мениджмънт
Самопомощ
Справочници
The Consulting Bible
Why billing by the hour caps your income, and the value-based model that unlocks seven figures.
Бизнес
Предприемачество
Мениджмънт
Самопомощ
Справочници
The Basics of Hacking and Penetration Testing
Legally break into computers by thinking like an attacker, from reconnaissance to the final report.
Компютърни науки
Технологии
Интернет
Справочници
Наука
The Basics of Hacking and Penetration Testing
Legally break into computers by thinking like an attacker, from reconnaissance to the final report.
Компютърни науки
Технологии
Интернет
Справочници
Наука
Study Guide to Technical Analysis of the Financial Markets
Markets leave footprints. This is the field guide for tracking them from trend to trade.
Бизнес
Икономика
Пари
Справочници
Образование
Study Guide to Technical Analysis of the Financial Markets
Markets leave footprints. This is the field guide for tracking them from trend to trade.
Бизнес
Икономика
Пари
Справочници
Образование
YouTube Secrets
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
Бизнес
Самопомощ
Социални медии
Предприемачество
Технологии
YouTube Secrets
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
Бизнес
Самопомощ
Социални медии
Предприемачество
Технологии
How to Memorize Anything
Names, numbers, facts: turn any of them into vivid mental pictures and recall them on command.
Самопомощ
Психология
Образование
Наука
Личностно развитие
How to Memorize Anything
Names, numbers, facts: turn any of them into vivid mental pictures and recall them on command.
Самопомощ
Психология
Образование
Наука
Личностно развитие
Strategic Brand Management
Customer memory, not ad spend, determines brand value. The system for measuring and building it.
Бизнес
Мениджмънт
Дизайн
Психология
Икономика
Strategic Brand Management
Customer memory, not ad spend, determines brand value. The system for measuring and building it.
Бизнес
Мениджмънт
Дизайн
Психология
Икономика
Farnsworth's Classical English Rhetoric
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
Писане
Език
Справочници
Образование
Style
Farnsworth's Classical English Rhetoric
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
Писане
Език
Справочници
Образование
Style
The Expectant Father
Pregnancy month by month, for the dad: her changes, your feelings, your actual job.
Родителство
Семейство
Самопомощ
Справочници
Здраве
The Expectant Father
Pregnancy month by month, for the dad: her changes, your feelings, your actual job.
Родителство
Семейство
Самопомощ
Справочници
Здраве
The Art of Invisibility
From encrypted messages to burner devices, a hacker guide to vanishing from always-on surveillance.
Технологии
Компютърни науки
Интернет
Наука
Справочници
The Art of Invisibility
From encrypted messages to burner devices, a hacker guide to vanishing from always-on surveillance.
Технологии
Компютърни науки
Интернет
Наука
Справочници
Understanding and Using English Grammar
A workbook that builds English sentences from tense through clause to clear, connected ideas.
Език
Образование
Справочници
Писане
Преподаване
Understanding and Using English Grammar
A workbook that builds English sentences from tense through clause to clear, connected ideas.
Език
Образование
Справочници
Писане
Преподаване
Learn SQL (using MySQL) in One Day and Learn It Well
SQL from zero to a working booking system: the hands-on guide that delivers in one day.
Компютърни науки
Програмиране
Технологии
Справочници
Образование
Learn SQL (using MySQL) in One Day and Learn It Well
SQL from zero to a working booking system: the hands-on guide that delivers in one day.
Компютърни науки
Програмиране
Технологии
Справочници
Образование
Management, Revised Edition
Profit is a result. The customer is the purpose. Drucker on the management that makes it so.
Мениджмънт
Бизнес
Лидерство
Предприемачество
Икономика
Management, Revised Edition
Profit is a result. The customer is the purpose. Drucker on the management that makes it so.
Мениджмънт
Бизнес
Лидерство
Предприемачество
Икономика
Actionable Gamification
Eight human drives power every action. A blueprint for designing products people can't put down.
Бизнес
Дизайн
Психология
Самопомощ
Мениджмънт
Actionable Gamification
Eight human drives power every action. A blueprint for designing products people can't put down.
Бизнес
Дизайн
Психология
Самопомощ
Мениджмънт
1001 Solution-Focused Questions
A thousand ready-to-use therapy questions that replace 'what's wrong' with 'what's next.'
Психология
Справочници
Самопомощ
Образование
Психично здраве
1001 Solution-Focused Questions
A thousand ready-to-use therapy questions that replace 'what's wrong' with 'what's next.'
Психология
Справочници
Самопомощ
Образование
Психично здраве
How to Write a Good Advertisement
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
Бизнес
Писане
Самопомощ
Справочници
Предприемачество
How to Write a Good Advertisement
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
Бизнес
Писане
Самопомощ
Справочници
Предприемачество
Media Literacy
Most media influence happens below awareness. The skills for seeing what shapes you.
Журналистика
Образование
Психология
Социология
Технологии
Media Literacy
Most media influence happens below awareness. The skills for seeing what shapes you.
Журналистика
Образование
Психология
Социология
Технологии
Salt, Fat, Acid, Heat
A Chez Panisse chef reveals the four simple levers behind all great cooking, no recipe required.
Готварство
Храна
Готварски книги
Наука
Справочници
Salt, Fat, Acid, Heat
A Chez Panisse chef reveals the four simple levers behind all great cooking, no recipe required.
Готварство
Храна
Готварски книги
Наука
Справочници
