سيث غودين

وُلد في 1960 sethgodin.com @ThisIsSethsBlog

سيث غودين هو مؤلف مشهور ورائد أعمال وخبير في التسويق.
كتب العديد من الكتب الأكثر مبيعًا في مجالات الأعمال والتسويق، بما في ذلك "البقرة الأرجوانية" و"كل المسوقين كاذبون".
يُعرف غودين بأفكاره المبتكرة وقدرته على توقع الاتجاهات في العصر الرقمي.
أسس شركة "يويو داين"، وهي شركة تسويق تفاعلي تم الاستحواذ عليها من قبل ياهو! في عام 1998.
يحمل غودين درجة الماجستير في إدارة الأعمال من جامعة ستانفورد وقد تم الاعتراف به كقائد فكري مؤثر في مجالات التسويق وريادة الأعمال.
تركز أعماله على تحدي الممارسات التجارية التقليدية وتشجيع الشركات على تبني الإبداع والابتكار في استراتيجياتها التسويقية.

كتب سيث غودين

البقرة البنفسجية

بقلم سيث غودين • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

٥٦٬٠٠٠+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

تجربة غامرة

البقرة البنفسجية

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

بقلم سيث غودين 2009 172 صفحة

3.78

٥٦٬٠٠٠+ تقييم

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

العمود الفقري

بقلم سيث غودين • 2010

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

3.83

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🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

العمود الفقري

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

بقلم سيث غودين 2010 257 صفحة

3.83

٤٦٬٠٠٠+ تقييم

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

Tribes

بقلم Seth Godin • 2008

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

3.80

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🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

Tribes

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

بقلم Seth Godin 2008 162 صفحة

3.80

٤٢٬٠٠٠+ تقييم

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

الانحدار

بقلم سيث غودين • 2007

The secret to winning isn't persistence. It's knowing exactly when to walk away.

3.78

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🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

الانحدار

The secret to winning isn't persistence. It's knowing exactly when to walk away.

بقلم سيث غودين 2007 80 صفحة

3.78

٣٨٬٠٠٠+ تقييم

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

The Icarus Deception

بقلم Seth Godin • 2012

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

4.07

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🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

The Icarus Deception

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

بقلم Seth Godin 2012 256 صفحة

4.07

١٩٬٠٠٠+ تقييم

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

هذا هو التسويق

بقلم سيث غودين • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

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🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

هذا هو التسويق

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

بقلم سيث غودين 2018 288 صفحة

3.92

١٧٬٠٠٠+ تقييم

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

كل المسوقين كاذبون

بقلم سيث غودين • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

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📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

كل المسوقين كاذبون

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

بقلم سيث غودين 2005 208 صفحة

3.88

١٦٬٠٠٠+ تقييم

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

التسويق بالإذن

بقلم سيث غودين • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

١٤٬٠٠٠+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

التسويق بالإذن

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

بقلم سيث غودين 2014 256 صفحة

3.91

١٤٬٠٠٠+ تقييم

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Poke the Box

بقلم Seth Godin • 2011

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

3.77

١٤٬٠٠٠+

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Poke the Box

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

بقلم Seth Godin 2011 96 صفحة

3.77

١٤٬٠٠٠+ تقييم

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Unleashing the Idea Virus

بقلم Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

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🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

بقلم Seth Godin 2000 234 صفحة

3.93

٥٬٠٠٠+ تقييم

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

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