فيليب كوتلر

وُلد في 1931 kotlermarketing.com

يُعتبر فيليب كوتلر واحدًا من أبرز الخبراء في مجال التسويق والمؤلفين المعروفين عالميًا.
كتابه "إدارة التسويق" يُعد من أكثر الكتب استخدامًا في الدراسات العليا على مستوى العالم في مجال التسويق.
قدم كوتلر العديد من المفاهيم التسويقية وكتب بشكل موسع حول هذا الموضوع.
يؤمن بأن نظرية التسويق يجب أن تشمل الابتكار وأنظمة التوزيع والترويج.
كما عمل كوتلر كمستشار للعديد من الشركات الكبرى في استراتيجيات التسويق والتسويق الدولي.
ويُقدم بانتظام ندوات حول أحدث التطورات في مجال التسويق في مختلف أنحاء العالم.
لقد كان لأعمال كوتلر تأثير كبير على مجال التسويق، مما أكسبه لقب "أب إدارة التسويق".
وقد ساهمت إسهاماته في تشكيل التعليم والممارسة التسويقية على مدى عقود طويلة.

كتب فيليب كوتلر

إدارة التسويق

بقلم فيليب كوتلر • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

٦٬٠٠٠+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

إدارة التسويق

Most companies think marketing is selling. It's not. Here is the complete discipline.

بقلم فيليب كوتلر 1967 729 صفحة

4.06

٦٬٠٠٠+ تقييم

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

التسويق 4.0

بقلم فيليب كوتلر • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

٣٬٠٠٠+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

التسويق 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

بقلم فيليب كوتلر 2016 208 صفحة

4.06

٣٬٠٠٠+ تقييم

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 3.0

بقلم Philip Kotler • 2010

Marketing sold products, then won customers. The next era competes for meaning.

3.99

١٬٠٠٠+

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing 3.0

Marketing sold products, then won customers. The next era competes for meaning.

بقلم Philip Kotler 2010 208 صفحة

3.99

١٬٠٠٠+ تقييم

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing Insights from A to Z

بقلم Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

١٬٠٠٠+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing Insights from A to Z

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

بقلم Philip Kotler 2003 224 صفحة

4.07

١٬٠٠٠+ تقييم

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

التسويق 5.0

بقلم فيليب كوتلر • 2021

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

4.00

١٬٠٠٠+

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

التسويق 5.0

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

بقلم فيليب كوتلر 2021 206 صفحة

4.00

١٬٠٠٠+ تقييم

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 6.0

بقلم Philip Kotler • 2023

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

3.70

٢٤٦

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Marketing 6.0

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

بقلم Philip Kotler 2023 256 صفحة

3.70

٢٤٦ تقييم

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Corporate Social Responsibility

بقلم Philip Kotler • 2004

The framework that turns corporate giving from a cost into a competitive lever.

3.90

١٨٧

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Corporate Social Responsibility

The framework that turns corporate giving from a cost into a competitive lever.

بقلم Philip Kotler 2004 320 صفحة

3.90

١٨٧ تقييم

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Market Your Way to Growth

بقلم Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

٩٩

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Market Your Way to Growth

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

بقلم Philip Kotler 2012 240 صفحة

3.95

٩٩ تقييم

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Winning Global Markets

بقلم Philip Kotler • 2014

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

3.83

٣٥

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

Winning Global Markets

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

بقلم Philip Kotler 2014 201 صفحة

3.83

٣٥ تقييم

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

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